Gemfields

Standout Features

• On-brand typography and design elements
• A custom cursor tailored to specific areas on the homepage
• Interactive elements to describe their gemstones

Gemfields Group is a world-leading supplier of responsibly sourced colored gemstones. Their website, masterfully crafted by DD London, features an artful “alloy” of sophisticated beauty and simplicity.

Upon landing, a luxurious photo gallery followed by the voguish Garamond Premier Display typography and design elements that align with the brand’s timeless image identity and personality welcomes the visitor.

One of the more interesting features lies in the website's interactive nature — a hovering action on the landing page morphs the mouse pointer to match the content and different multimedia elements.

It doesn’t take long to see that the agency did an excellent job of making the website as immersive as possible.

The copious number of paths to learning more about the gemstones, reading about their traits or place of origin or watching high-definition videos enhance the visual appeal and create an aura of inviting exclusivity that feels almost palpable just by scrolling through the website.