Chaopraya

Standout Features:

• Conversion-focused homepage
• Attractive image grids
• Dedicated subfolder for each restaurant location

Chaophraya brings flavorful Thai cuisine to the aisles of the United Kingdom. They have restaurants located in Aberdeen, Birmingham, Edinburgh, Glasgow, Leeds and New Castle.

With this many locations, they needed a website that caters to all of their restaurants from any part of the UK. To accomplish this accurately and with flying colors, they teamed up with Wisetiger, a digital and content marketing agency based in the same country.

Upon entering the website, you’ll notice how clever the whole site structure is. The homepage is simple yet inviting in its own way. It opens up with a catchy tagline and a bunch of CTA buttons going to specific subfolders each.

These CTAs are named after their restaurant locations. Once clicked, the visitors will be directed to a seemingly other site specifically made for a certain location. Each subfolder contains its own menu navigation, reservation form, and unique image grids.

This strategy goes beyond design. More than the aesthetics, the agency takes the visitors on a quick virtual journey to each restaurant, helping them to choose which location fits their mood.