Herbertus

Standout features:

• Flat minimalism
• Alternating dark/light mode
• Large, legible typography and smooth transitions

Located in Vilnius, Lithuania’s capital, Herbertus helps businesses grow, build relationships with customers and simply - look good online. How? Just look at their website.

Herbertus sports one of the most influential trends in modern minimal website design – flat design. Basically, everything from interfaces to various elements has subdued images and complicated effects for a simple, pure, flat design in which colors reign supreme.

Visuals that are there are used only as sneak peek shots, windows to Herbertus’ impressive portfolio/case studies. Clicking on them reveals Herbertus’ full creative potential which pops even more when contrasted with the uniform dark blue background.

The homepage (top of the funnel that educates the prospect) consists of sufficient copy on the problems Herbertus solves and other UVPs. It helps keep the focus on the benefits for the user. It is further emphasized by the background that switches from dark to light mode once the user starts scrolling.

One thing is for sure, the minimalism displayed here isn’t just another passing trend rooted in simplicity, responsiveness and functionality. In Herbertus’ case, the flat design seems like a charming restraint, barely holding back the company’s unquestionable creative power.

A similar philosophy is evident when looking at the team members. Hovering over their professional-looking photos reveals a quirky, fun-loving side, necessary for delivering solutions that not only address your needs but are equally engaging.