Supporte Engenharia Proves That Minimal Design Can Improve Focus And Reduce Bounce Rates
Despite the complexity of their solutions and services, the Supporte Engenharia website is frugal in terms of written content.
The messaging is the most important aspect of any website – especially the one whose main purpose is to sell. Redundant words, excessive descriptions and non-essential phrases are a resounding “no” in content marketing.
This website’s copy is remarkably brief – never exceeding more than two or three short sentences per paragraph – and uses plenty of headings and subheadings to attract attention to its most vital features and benefits.
The website’s layout uses a lot of negative space surrounding the copy, which amplifies the messaging.
There is no more than one paragraph of text, an image and perhaps a CTA button on the screen at any point during the visitor’s journey. This simplistic approach helps the visitors focus on the main brand differentiators. Not having any distraction helps them find what they need more efficiently and this can improve their click-throughs.