Standout Features:
- Creative brand mission copy
- Incredible photography
- Legible typography
Incandescent Creative believes inspiration, personal values, and drive are essential to a business's success. They communicated this belief on their website's About page through creative copy and a well-balanced layout.
The page opens with a manifesto that helps browsers grasp the author's motivation and work style. Scrolling down, an image of the ocean takes the whole screen, dividing the sections and offering a picturesque content break. This also serves as a transitional design, going through the next section of the page that displays the brand's purpose.
Below this, the page introduces the genius behind the brand. The brand story lies on a beige background, surrounded by fantastic photography. The images on the bottom half of the page complement the light background, while the text is dark to make it stand out.
