Netflix’s Intuitive Interface Offers Users A Personalized Viewing Experience
Netflix offers a simple, easy-to-use platform for users to stream movies and television shows. But with its vast collection of titles, it might seem a bit chaotic and stressful to find what you’re looking for.
Luckily, Netflix takes the guesswork out of finding your next binge-worthy title with its customized and personalized catalog offering.
This website is organized into clean, clear rows, each signifying a different category or genre -- and the first few categories you’re welcomed with are catered specifically to you.
Here, Netflix offers you suggestions based on your past viewing history. They offer recommended titles, shows and movies you’ve started but not finished, and programs you’ve finished but might want to watch again. It also incorporates into its platform a “Watch List” where you can tag titles to watch later.
Implementing an intuitive and personalized interface makes it easy to navigate Netflix on a laptop or desktop while keeping the experience exciting and creative.
Personalization in design has become a growing trend, and it greatly affects a user’s overall experience when it comes to your website. The more personalized, the more engaging and the higher the conversion rate, mostly because it demonstrates that you’re a brand that cares about its users.
Netflix demonstrates successful personalization in website design, leading users more effectively through the site and along their user journey.
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The Netflix Platform Uses Clean, Image-Focused Organization To Guide Users Through The Site
But the real stars of the show on the Netflix site are the titles, which are put on display right from the start. Upon landing on the home screen, a video automatically plays, detailing the latest Netflix series or movie they want to highlight. The feature is captivating, engaging and fun.
Beneath this, you're welcomed with an extensive, organized system of rows each embodying a certain genre or category. You have the personalized categories first, followed by the more recognizable ones like “Action,” “Drama,” “Comedy” and more.
There are given context thanks to bright, white typography labeling the category at first glance.
Subtle movement and scrolling effects allow you to peruse the offerings and learn more about the categories and titles available.
Hovering over the title brings up a popup with more information, an intuitive and engaging organizational tool.
Similarly, the menu bar is clean, cohesive and strong. It clearly outlines the genres and categories, giving you quick and easy access to other areas of the site as well as your own personal account.
The layout here is clean and cohesive, leading users throughout the site in a smoothly and seamlessly.