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Standout features:
- User-friendly navigation
- Very detailed product pages
- Clearly visible CTA buttons
Phase One is one of the world’s leading providers of high-end medium-format cameras. Designed by Checkmate digital agency, their photography portfolio website is on the very corporate end of things, appearance-wise.
The website’s homepage isn’t packed with content and is quite “short” when compared to industry counterparts. An attractive full-screen image upon landing, some unique value propositions and capabilities down below and user reviews pretty much round up a very austere homepage.
The real fun and journey begin with the menu navigation which slides in across the entire screen from the right. The menu is divided into two layers: the left-most part points to the main categories while hovering over each opens a subset of items like Stories Blog and Resources & Support.
However, the website’s centerpieces are pages dedicated to the brand’s two flagship models. With plenty of full-size images, CTA buttons, demo photos and spec details, the pages provide enough material for a prospective buyer to make an informed purchase.
