Standout features:
- On-brand, playful illustrations
- Colorful
- Clear visual hierarchy
Planads is an owner-managed, ambient media agency from Germany that develops ad projects with passion, holistic precision, and expertise. The agency's many years of experience in this particular type of advertising and guerilla marketing are crowned by its expertly made webpage, or single-page website, crafted by professionals from Humming.
Whether they drew from the renowned German rigor or the agency’s specific traits, Humming designed the Planads site to reflect order, simplicity, and conciseness.
The clear visual hierarchy, however, doesn’t lack exuberance at all. Its dominant whiteness is filled to the brim with jolly illustrations and an on-brand color palette. The orange and blue combo does wonders for the website’s visual appeal.
Not only do these colors work well together (because of their complementary nature), but their union also represents playfulness, energy, a summer vibe, and a clash of ideas. They perfectly mirror what the company is all about – merging unconventional to achieve success.
Content organization and navigational simplicity are a feat on their own and the Planads website executes them effortlessly, attested by its flawless UX.
