Standout Features:
- Playful animation and iconography
- Sticky Menu bar
- Age verification pre-page
With the sale of recreational marijuana now legal in Maine (US), Pot + Pan, the business that specializes in cannabis-infused edibles, faces increased demand and a fresh new market of consumers.
To meet this momentum, Pot + Pan decided to cook up a fresh online experience, a website that would help them scale the business. The chef de cuisine Side•sea, is a Portland-based digital agency with an expansive menu of beautiful, compelling, and conversion-centric websites under its belt.
Starting from the already-established brand packaging and high-quality visuals Sidesea had all the ingredients to bake a website steaming creativity left and right.
The first thing that captures the attention upon landing is the website’s playful animation. Bubbling pots (pun intended), combined with bright imagery and a pleasant color scheme strike a nice balance between whimsical and professional.
Every touch is carefully thought out. Even hovering over the brightly-colored CTAs makes them noticeably darker, as if the “dish’s” temperature is getting just right, inviting users to click on them.
Having the Pot and Pan’s goal in mind, it’s a breath of fresh air that they don’t rely on the obvious illustrations, usually associated with the brands catering to marijuana enthusiasts.
