Standout Features:
- Intro video reel
- Motivational on-brand colors and typography
- Both visuals and copy highlight the brand’s USP
Talent Garden is Europe’s largest network of coworking and training spaces dedicated to digital innovation present in 8 countries. Founded in Italy, the company’s mission is to create vibrant, globally-connected campuses that empower tech communities.
In order to support this network, cast their webbing online. The company’s website, designed by Happy Brain, commands attention where it truly matters, right from the get-go.
Immediately, it communicates the company’s unique value proposition, leaving no doubt in the minds of the visitors. The intro video reel is not there just for show. While engaging enough to delay them scrolling down, it reflects Talent Garden’s values and more importantly - it points to a comprehensive menu.
The main, user-oriented menu navigation sits at the top of the website and stays on the screen as the users start scrolling.
Ample negative space drives attention to the key elements and conversion points. This allows content, especially Talent Garden’s impressive partner list, to be more legible and lets anyone landing familiarize with the place (just like the first visit to the coworking space should go), while simultaneously keeping the interest up and incentivizing action.
The choice of color is also intentional. Color psychology tells us that orange can foster encouragement, motivation, and drive. It signifies shelter. Talent Garden’s website is a stunning display of flexible minimalism, colors, simple navigation, and fast UX.
