Standout Features:
- On-brand color scheme for the better customer shopping experience
- Easy to navigate and understand
- Great choice of typography
Zukaz is a free, location-based augmented reality app, that allows merchants to drop real cash vouchers right into the path of their consumers. The vouchers can be redeemed in-store or traded on the Zukaz trading exchange.
The app’s website designed by Mo Works entices users to effortlessly learn more about the app’s features. Leaning on their positive experience, the website opts for a warm color palette that mimics that happiness.
The user journey begins with the value proposition statement — “Hunt Real Cash Voucher and redeem them for:” after which the page offers more than a handful of ideas to inspire prospective shoppers.
Adding to this optimistic atmosphere is the distinct typography. Although the Good Dog font seems hand-drawn and unprofessional at first glance, it is also reminiscent of the type of handwriting you would see on shopping lists, which is an ideal hook for Zukaz's target audience.
-preview.jpg)
