Valentine’s Day is just around the corner, and competitive brands are trying to capture hearts and make a statement. They do this by understanding the nature of branding and design through the power of love.
The heart of good branding is an aesthetically pleasing design that effectively communicates the brand and its products.
Created by brand professionals who truly love what they do, these are the best Valentine's Day-dedicated designs that have truly mastered the art of branding—from unique logos that would make you look twice to stunning visual elements that would make your heart race.
Table of Contents
- Theo Chocolate by Mandy Arroyo
- Valentine's Day x Love is Love by Henricky Martins
- C&C Valentine's Day Cards by Closer&Closer
- Campana San Valentin 2021 | Envia Flores by Mimi Guarnero
- Tata | "Ta Loves Ta" Valentine's Day Fashion Film by Is That Real Visuals
- Share the Love (Festival Place Valentines Day) by Face TV
- Happy Valentine Flyer by styleWish
- For the Record by Bubble Beanie
- Mixed Nuts by Nina Salehpoor
- YSL - Valentine's Day by Armel Marchadour
1. Theo Chocolate by Mandy Arroyo
Standout Features:
- Warm and friendly design
- A consistent theme across multiple variants
- Monochromatic aesthetic
Theo Chocolate’s Valentine’s Day Packaging features a seasonal look with a consistent design across its four flavors: 55% and 75% Raspberry Cocoa Nib and 55% and 75% Salted Black Licorice.
Mandy Arroyo aimed to create warm and playful designs for Valentine’s Day. She hand-drew the illustrations on the packaging, consisting of themed icons like love birds, raspberries, love envelopes, hot air balloons, and licorice.
The warm, monochromatic pink colors and Mandy’s playful hand-drawn icons complemented what Theo Chocolate wanted to convey as a brand: Valentine’s Day should be friendly and personal.
2. Valentine's Day x Love is Love by Henricky Martins
Standout Features:
- Themed boxes that can go well with any product
- Strong branding targeted toward all genders
- Inclusive packaging
Henricky Martins Valentine’s Day design for Valentine's Day x Love is Love is very personal. This collection featured boxes that can carry additional gifts, such as t-shirts, tote bags, and other accessories that can consistently go with the theme.
All in all, there are three boxes in secondary colors, each representing a different kind of love. Orange for hetero-romance, pink for a sapphic relationship, and green for an Achillean relationship. Each box featured illustrations of two people in a romantic connection. With this powerful branding celebrating love in all forms and proving that love knows no bounds, Henricky Martins truly redefined Valentine’s Day. (Learn more about how to utilize color meanings in your designs)
3. C&C Valentine's Day Cards by Closer&Closer
Standout Features:
- Collaborative themed design
- Unique design featuring each artist’s style
- Bold and loud aesthetic
C&C Valentine's Day Cards aimed to bring artists together while keeping the tradition of Valentine’s Day alive. There was an element of collaboration to the campaign that allowed artists room to experiment on their own and let customers find the best design that describes their relationship with their loved ones.
All designs from the artist roster were loud, bright, and colorful, ultimately capturing the heart of Valentine’s Day. On top of this theme, each design featured the artists’ unique illustration style and vision.
The artists involved in this campaign are Anna Hurley, Sua Balac, Chidy Wayne, Aysha Tengiz, Enisaurus, Helen Li, Roberts Rurans, Josefina Schargorodsky Evan Weselmann, Paola Saliby and Andrew Nye. We raise our hats to their creative minds!
4. Campana San Valentin 2021 | Envia Flores by Mimi Guarnero
Standout Features:
- A unique campaign that aims to empower
- Mixed media: photos, illustrations and animations
- A relatable Spanish-oriented campaign
Campana San Valentin 2021 is a campaign mainly featuring Valentine’s Day promotional materials. With Mimi Guarnero's help, Envia Flores created unique designs for coupons, banners, animations, and calendars, among others. Now, that's a match made in heaven!
With the slogan, “As long as it’s with you," which translates to Spanish as “Como sea, pero contigo,” Campana San Valentin 2021 aimed to celebrate Valentine’s Day while highlighting resilience; the campaign was launched in Mexico in 2021, at the peak of the pandemic.
Mimi Guarnero and her team used mixed media for the campaign. The designs were seen across illustrations, photographs, and animations that featured the top products at that time: flowers and desserts.
5. Tata | "Ta Loves Ta" Valentine's Day Fashion Film by Is That Real Visuals
Standout Features:
- Short ad with a punch
- A clear message with straightforward elements
- A fashion film with a clear CTA
Tata | "Ta Loves Ta" Valentine's Day fashion film is a short advertisement produced for Tata, a shoe brand under the Belle group, for their Valentine’s Day special. Is That Real Visuals prepared three short story videos for this national campaign, and each told a unique Valentine’s story in just a few frames.
The short ad was shot by Is That Real Visuals, while the ad pictures used frame by frame were created by Starbox. The short story within the film and the actors' messages effectively matched the brand's visuals in terms of color, imagery, and typography. As such, it successfully delivered a strong visual and emotional appeal.
6. Share the Love (Festival Place Valentines Day) by Face TV
Standout Features:
- Straightforward video ad featuring realistic scenes
- An interactive campaign that features authentic audiences
- Event-day ad with emotional appeal
Share the Love (Festival Place Valentines Day) is a minute-long video ad created to generate excitement and interest. Face TV was tasked to capture the essence of Valentine’s Day and the main highlights of the Festival Place Valentine’s Day event, and this was the result.
The advertisement communicated the necessary details of the event. It quickly highlighted the guests, activities, and attractions from the hook to the end frame. The footage was all relevant, the transitions were smooth, the music fits the theme and the graphics were consistent (Take inspiration from these video designs with amazing background music for your next ad).
The ad created a dynamic and engaging viewing experience in just a minute.
