Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.

Reece Leonard Senior Sales Executive at Prime Logic Sys

5.0★

Creative Services Review from Reece Leonard

DESH Group helped us with design and frontend development of our non-custodial multi-chain cryptocurrency wallet. The main objective was to create a modern, intuitive, and scalable product experience and simplify complicated Web3 processes like asset management, tokens sending and receiving, swaps, network selection, onboarding, and NFT transfers. The DESH team managed the whole process of UI/UX design from product analysis, information architecture, user flows, wireframes, high fidelity interface design, responsive layouts to reusable design system. Also, the team created all possible product states like loading state, empty state, error state, confirmation state, transaction pending state, which are crucial for crypto wallets. Regarding the development of the product, the team implemented the frontend with React, Next.js and TypeScript, and used a reusable component-based architecture. The product was supposed to work with multiple blockchain networks such as Ethereum, Bitcoin, Solana, BNB Chain, Polygon, Base, Arbitrum, Optimism, Avalanche and Tron. Also, the project involved creation of interfaces ready for integration with other services like Alchemy, 0x, Onramper, CoinGecko, Web3Auth and THORChain. The process was well-coordinated and open. DESH provided us with regular updates, responded promptly to any feedback and explained all technical dependencies and challenges. The team met all major milestones for the project on time and remained very adaptable when it came to new product states or situations to consider. The thing we found impressive about the DESH Group team is that they managed to combine excellent visuals with expertise regarding blockchain products. They knew that for a wallet to be good, not only do good-looking screens matter, but also transaction flows, network handling, security states and error handling. All in all, DESH Group helped us improve the consistency and usability of our wallet. We highly recommend working with them.