Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Sort by: Number of Reviews ×
  • Celebrating over 20 years in business, Xynergy, Inc. has been building websites and creating online marketing solutions for companies, universities, hospitals, organizations, and government agencies since 1994...

    Top Services:

    • Web Development
    • Market Research
    • Social Media Marketing
    Location
    Santa Fe, New Mexico
    Number of Employees
    Under 49
  • GTM Systems that scale

    GTM Systems that scale

    Zaphyre is an Execution Service Partner helping B2B companies scale through content marketing, outbound sales, lead generation, and virtual staffing. We embed execution teams that turn strategy into measurable growth...

    Top Services:

    • BPO
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Content Marketing
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Excellence. Integrity. Results.

    Excellence. Integrity. Results.

    Longbotham Strategic Marketing offers services such as websites, trade shows, social media, videos, email marketing, and more, we can make life easier by supporting your in-house team or providing full-service strategy, creative, and implementation...

    Top Services:

    • SEO
    • Web Design
    • Public Relations
    • Media Buying
    • Market Research
    • Show more
    Location
    Scranton, Pennsylvania
    Number of Employees
    Under 49
  • Virtual Business Support Designed for the way you work

    Virtual Business Support Designed for the way you work

    There are so many things that a virtual assistant can help you with. How much time do you think you could regain once you begin the journey to delegation? Shorten your To-Do list today to begin focusing on the things that matter to you and letting go of the stress...

    Top Services:

    • Call Centers
    • Market Research
    Location
    Scranton, Pennsylvania
    Number of Employees
    Under 49
  • Knowledge, Insights and Perspective for Quality Market Researchers.

    Knowledge, Insights and Perspective for Quality Market Researchers.

    OpinionRoute, a leading global survey and data quality solution provider, provides the highest quality of data for your research. Our comprehensive approach to data collection focuses on user experience, with our Project Management Tools focusing on managing the entire project from start to finish in one...

    Top Services:

    • Market Research
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • Research Intelligence Built on a Foundation of Excellence

    Research Intelligence Built on a Foundation of Excellence

    Cleveland Research Company (CRC) in Ohio is an independent research firm founded by Eric Bosshard and Chris Byke. CRC is dedicated to delivering unparalleled research and exceptional customer support...

    Top Services:

    • Market Research
    Location
    Cleveland, Ohio
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • Marketing and consumer insights and strategy enabled by human experts and AI virtual moderators.

    Marketing and consumer insights and strategy enabled by human experts and AI virtual moderators.

    Quester Insights & Strategy provides online quantitative interactions and online qualitative conversations, so you can be confident that all your questions are asked and answered in the best ways possible. We use artificial intelligence to analyze language and generate insights tailored to each respondent...

    Top Services:

    • Market Research
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
  • Do the right thing every time.

    Do the right thing every time.

    One of the nation's most trusted research companies with 30 years of experience...

    Top Services:

    • Market Research
    Location
    Chalfont, Pennsylvania
    Number of Employees
    250 - 499
  • We help companies answer their most pressing questions.

    We help companies answer their most pressing questions.

    Since 1984, we have been providing global market research, innovation and strategy consulting solutions...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    New York, New York
    Number of Employees
    100 - 249
  • Let's get started on your research paper.

    Let's get started on your research paper.

    Greenwald Research applies creative quantitative and qualitative techniques to help companies stay competitive and navigate industry change...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • Market Research | Powered by People

    Market Research | Powered by People

    MDC Research interact with survey participants and helps business decision-makers to understand how your technology will be used in the enterprise space...

    Top Services:

    • Market Research
    Location
    Tigard, Oregon
    Number of Employees
    100 - 249
  • Innovative Market Research Services

    Innovative Market Research Services

    With a foundation rooted in innovation and a value-added approach, Allied Market Research has been a prominent player in market research and business consulting across diverse industries since 2013...

    Top Services:

    • Market Research
    Location
    Wilmington, Delaware
    Number of Employees
    1000 & Up
  • Independent, Full-Service Creative & Media Agency

    Independent, Full-Service Creative & Media Agency

    At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and...

    Top Services:

    • SEO
    • Package Design
    • Advertising
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • From Pre-Sale to ScaleYour Journey to Peak Performance Starts Here.

    From Pre-Sale to ScaleYour Journey to Peak Performance Starts Here.

    Rainfactory is a top-of-the line digital agency specializing in taking growth stage startups and crowdfunding campaigns to the next level. From customer acquisition for Ecommerce, Amazon, SAAS and lead generation – Rainfactory's services are designed to drive effective go-to market strategies that result in...

    Top Services:

    • Advertising
    • SEO
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • No: 1 Name in Healthcare, Biotech & Software Marketing

    No: 1 Name in Healthcare, Biotech & Software Marketing

    Clarity Quest Marketing offers a comprehensive suite of marketing services to power the success of companies in healthcare, biotechnology, medical device and technology industries. With our specialized expertise spanning from strategic planning and content creation to public relations campaigns and market...

    Top Services:

    • Public Relations
    • Graphic Design
    • Branding
    • Video Production
    • Digital Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Get Ready for a Sales Boost

    Get Ready for a Sales Boost

    LGI stands at the forefront of sales readiness, creating an unrivaled bridge between businesses and potential customers. With a savvy combination of telephone appointment setting, market research surveys and webinar registrations, our clients benefit from seamless connections with their ideal audience...

    Top Services:

    • Market Research
    • Call Centers
    • Email Marketing
    Location
    Manhattan, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
  • Outbound Revenue. Based on Science, Not Magic.

    Outbound Revenue. Based on Science, Not Magic.

    Caret is a revenue generation agency that specializes in outbound sales strategies. They offer a comprehensive system combining proprietary software and experienced sales professionals to help businesses connect with their ideal customers, secure qualified meetings, and convert prospects into clients. Caret's...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
  • Uncommon Thinking + Common Sense

    Uncommon Thinking + Common Sense

    JStokes is your go-to for innovative marketing strategies that provide creative, effective solutions designed to take your business the extra mile. From practical action plans to unexpected approaches, JStokes will get you where you want to be...

    Top Services:

    • Media Buying
    • PPC
    • Advertising
    • Digital Marketing
    • Branding
    • Show more
    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Premier Digital Marketing Agency For Travel, Tourism and Hospitality

    Premier Digital Marketing Agency For Travel, Tourism and Hospitality

    Founded and led by Matthew Davison, a travel marketer with over a decade of experience helping tourism brands grow, Travel Tractions is the premier digital marketing agency specializing in consulting services and campaign execution for brands within the travel and hospitality industry...

    Top Services:

    • SEO
    • Social Media Marketing
    • PPC
    • Content Marketing
    • Web Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Artful branding and design out of Denver, Colorado. Be the brand they remember.

    Artful branding and design out of Denver, Colorado. Be the brand they remember.

    Vicarel Studios is an artful branding and design studio based in Denver, Colorado. We provide bespoke creative services spanning brand identity and packaging design, illustration, murals, lettering, typeface design, and creative retainer partnerships. Strategy first, executed with craft...

    Top Services:

    • Branding
    • Package Design
    • Graphic Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Ideas That Work

    Ideas That Work

    RGC strives to make a positive impact on your target audience through creative design solutions. Our commitment is to help you build influence and drive impressive results—all in one package!...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Graphic Design
    • Digital Marketing
    • Show more
    Location
    Woodbridge, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Innovation For The Digital Age

    Digital Innovation For The Digital Age

    Creative Design Venture is a digital agency specializing in innovative web solutions and executive digital marketing services so that our valuable clientele and their businesses can have a strong online presence...

    Top Services:

    • Digital Marketing
    • Logo Design
    • Web Development
    • Social Media Marketing
    • Business Consulting
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Grow Your Web Presence

    Grow Your Web Presence

    In what has proven to be the best decision of my life, I took the summer of 2012 off to ride my bike across the country to raise money and awareness for affordable housing...

    Top Services:

    • Web Design
    • Mobile App Development
    • Branding
    • UI/UX Design
    • Market Research
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • SEO + GEO | B2B & Ecommerce | Human First, AI-Enhanced

    SEO + GEO | B2B & Ecommerce | Human First, AI-Enhanced

    Colorado SEO Pros leverages its specialized expertise to generate tangible business success for its clients, going beyond implementing SEO procedures to enhance rankings...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Digital Strategy
    • AI Development
    • Show more
    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Results-based, digitally-focused.

    Results-based, digitally-focused.

    BLD Marketing is a one-stop shop for success in the building materials industry. Our digital capabilities, strategic marketing services and specialized implementation resources provide our clients with an unbeatable foundation to grow their business faster than ever before! With BLD's guidance, you can...

    Top Services:

    • SEO
    • Content Marketing
    • Media Buying
    • Digital Marketing
    • Public Relations
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • We Live & Breath Shopify

    We Live & Breath Shopify

    eCommerce Republic is a premier eCommerce transformation partner, delivering scalable commerce platforms and high-impact digital retail experiences. We specialize in helping brands thrive online through precision engineering, design excellence, and performance marketing...

    Top Services:

    • eCommerce Development
    • Digital Services
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    New Hyde Park, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    41 Projects Listed
  • Doing Digital the Right Way

    Doing Digital the Right Way

    Our agency is dedicated to driving and elevating your brand to new heights. Our team is comprised of visionaries with humble egos and groundbreaking concepts that will leave you in awe...

    Top Services:

    • Logo Design
    • Package Design
    • Branding
    • Advertising
    • SEO
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • Creating bespoke end-to-end software solutions

    Creating bespoke end-to-end software solutions

    We are a top-tier custom software and technology company, and we create bespoke end-to-end software solutions...

    Top Services:

    • UI/UX Design
    • Mobile App Development
    • Software Development
    • Market Research
    • Branding
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Building long-lasting relationships!

    Building long-lasting relationships!

    At DD, were a marketing technology agency unlike many others in the DC area. For starters, we are into nonprofits and higher education marketing, and we build long-lasting relationships with our client-partners, to the point where they become like family...

    Top Services:

    • Digital Marketing
    • Market Research
    • Branding
    • Business Consulting
    • Web Design
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • One of the Leading Market Research Companies in L.A.

    One of the Leading Market Research Companies in L.A.

    BrandIQ, a Certified B Corporation, is a Los Angeles-based brand strategy, and innovation consultancy that has full-service qualitative and quantitative market research capabilities...

    Top Services:

    • Market Research
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
  • Intention Is Everything

    Intention Is Everything

    At Intention Labs, we're committed to authenticity in everything we do. We are proud to be an inclusive agency that is focused on the best experience for our clients and their customers...

    Top Services:

    • Digital Services
    • Product Design
    • Branding
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
  • Olomana Loomis ISC is a full-service integrated business consulting

    Olomana Loomis ISC is a full-service integrated business consulting

    Olomana Loomis ISC is a digital marketing, brand, advertising and communications agency in Honolulu, Hawaii...

    Top Services:

    • Advertising
    • Market Research
    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
  • Connecting Brands and Technology.

    Connecting Brands and Technology.

    FINE is a digital agency that helps brands connect with customers through various platforms by offering services in strategy, design, and technology. Their expertise has helped industries such as wine and spirits, hospitality, consumer technology, banking, and finance stand out in a crowded market...

    Top Services:

    • Branding
    • Web Development
    • Web Design
    • Digital Strategy
    • Creative Services
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
  • Accelerating Medical Innovation Through Strategic Commercialization

    Accelerating Medical Innovation Through Strategic Commercialization

    The dd+p group assists medical device manufacturers, from start-ups to large corporations, with business and marketing help as well as market research across a wide range of commercialization difficulties...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Above and Beyond

    Above and Beyond

    One of the top 10 market research companies in Cincinnati is Various Views Research (VVR), a full-service firm. Quantitative and qualitative studies, virtual interactive wall research, online panels, focus groups, product testing, sensory assessment, and many other methods are all within their range and...

    Top Services:

    • Market Research
    Location
    Cincinnati, Ohio
    Number of Employees
    100 - 249
  • Quality Products, Ethical People

    Quality Products, Ethical People

    The Midwest's oldest and most seasoned full-service marketing company is called Blue Chip Marketing. We have served as an official sales representative for some of the biggest businesses in the country since 1981. Additionally, we have provided telemarketing assistance to thousands of small and medium-sized...

    Top Services:

    • Market Research
    • Call Centers
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Stay competitive. Online Onsite Over the Phone Evaluations

    Stay competitive. Online Onsite Over the Phone Evaluations

    With Secret Shopper, you may find a wide range of market research services delivered with the utmost integrity. We will work with your business to maintain and enhance its customer service through personalized mystery shopping reports, internal social media and website optimization teams, coaching, and...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Connect. Collaborate. Compete

    Connect. Collaborate. Compete

    For the business banking and commercial insurance industries, Barlow Research specialises in customer experience and voice of the business customer research. Middle market, small business, business internet banking, and insurance are among the areas of focus. The business provides both custom/proprietary...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Trusted Healthcare Market Research for 40 Years

    Trusted Healthcare Market Research for 40 Years

    ANA Research boasts 40 years of trusted expertise in healthcare market research. Whether it's web surveys, phone interactions, or in-depth interviews, our methods are designed to capture precise, actionable insights tailored to your needs...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Helping clients make smart real estate and construction decisions.

    Helping clients make smart real estate and construction decisions.

    NTH is a WBENC-Certified, award-winning WBE with a specialisation in project management and commercial real estate. We assist businesses in the Twin Cities in developing environments and conducting market research that support their operational objectives. From selecting a space to making it their own, we...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Empowering your business with invaluable customer insights

    Empowering your business with invaluable customer insights

    A full-service, international research and planning company, Market Response International is headquartered in Minneapolis, USA. We work on a global scale for leading brands in medical, financial, automotive, industrial, government and consumer products...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Sales Executive as a Service company offering fractional sales executive services

    Sales Executive as a Service company offering fractional sales executive services

    Mark-Tech International LLC provides services such as market research, strategy analysis, and sales strategies...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • For your most important strategic marketing decisions, KNOW Market Research & Consulting specialises

    For your most important strategic marketing decisions, KNOW Market Research & Consulting specialises

    For your most important strategic business and marketing choices, KNOW Market Research & Consulting specialises in best-practices marketing research...

    Top Services:

    • Market Research
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Strategic drupal development

    Strategic drupal development

    Lullabot is a company that specializes in strategy, design, and Drupal development, and is renowned for creating award-winning websites for major publishers. Being one of the pioneers in Drupal agencies, Lullabot has earned a reputation for its authentic approach, Drupal innovation leadership, and a portfolio...

    Top Services:

    • UI/UX Design
    • Web Development
    • Digital Services
    • Market Research
    • Digital Strategy
    • Show more
    Location
    Providence, Rhode Island
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • From Innovation to Launch

    From Innovation to Launch

    Strategic marketing and innovation management consulting are the specialties of Kapamed Consulting. We assist you in matching the market's trends and needs with your innovation strategy. Our team of innovative specialists has a solid experience in science and technology. We have developed a disciplined...

    Top Services:

    • Market Research
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • Connecting With the Mind and Opening Hearts.

    Connecting With the Mind and Opening Hearts.

    For some of the most well-known businesses in the world, H.I. Thomas Group, a leader in qualitative market research and ethnography, offers insightful consumer data...

    Top Services:

    • Market Research
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • We Are a Consumer Insights Advisory Firm

    We Are a Consumer Insights Advisory Firm

    In addition to conducting market research studies, we offer a variety of fact-based and insight-driven solutions...

    Top Services:

    • Market Research
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • Build Customer Loyalty & Profits

    Build Customer Loyalty & Profits

    Quality Solutions, Inc. has gained recognition on a global scale as a management consulting company that offers clients a variety of support for market research and quality management services. Performance Excellence is the only objective we had in mind when designing our services...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • We Help Clients Get Smarter - Fast and Cost-Effectively

    We Help Clients Get Smarter - Fast and Cost-Effectively

    Cleveland, Ohio-based New Heights Research (NHR) is a small-scale market research and consulting company. The business was established in 2005 to address the unmet and underserved research and consulting needs of businesses operating in a range of industries...

    Top Services:

    • Market Research
    Location
    Shaker Heights, Ohio
    Number of Employees
    Under 49
  • Research that matters

    Research that matters

    A full-service market research company with offices in Portland, Oregon is called rsEdge, inc. (previously Research Edge, Inc.). The Office of Minority, Women, and Emerging Small Business in the state of Oregon has recognised us as a Women's Business Enterprise (WBE)...

    Top Services:

    • Market Research
    Location
    Portland, Oregon
    Number of Employees
    Under 49

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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