Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Software & IT Services × $1,000 - $10,000 ×Clear Filters
  • Strategic SEO solutions to achieve your business goals.

    Luxeo Team is a leading SEO company that provides search engine optimization services for IT, SaaS, Tech, Legal, Finance, Crypto and other businesses, specializing in comprehensive full-cycle SEO. We offer a range of practical solutions to help companies achieve their MQL goals from organic traffic...

    Top Services:

    • SEO
    • Content Marketing
    • Market Research
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Websites • Media • Marketing - Beyond Business As Usual

    Flair Communication is a full service digital marketing agency that's helped hundreds of businesses & organizations promote their brand and generate new business leads with award-winning custom website design and digital marketing services. Our team of experienced website, design & marketing experts focus on...

    Top Services:

    • Web Design
    • PPC
    • Content Marketing
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Fredericksburg, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Design | Development | Marketing | Research

    Empowering Every Stage of Your Business Journey through latest Technology & Digital Marketing Strategies.Every business, regardless of its industry or stage, has a unique story to tell. At GOIGI, we understand that narrative and offer a full spectrum of essential services to guide you through every chapter...

    Top Services:

    • Web Design
    • Web Development
    • Mobile App Development
    • Software Development
    • Digital Marketing
    • Show more
    Location
    Delaware City, Delaware
    Number of Employees
    100 - 249
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
  • Wavespace

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Turn Your Ideas Into Impactful Solutions

    At Wavespace, we specialize in taking ideas from concept to company. As a leading design agency, we offer high-quality services across various domains, including UI/UX design, SaaS, Mobile App Design, and Web Development...

    Top Services:

    • Web Design
    • UI/UX Design
    • Web Development
    • Graphic Design
    • Branding
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Go Global. Act Local.

    We are a network of Public Relations agencies that will help you in 80+ countries to tell your story, enter foreign markets, launch your products and services, or just send your business news to the media...

    Top Services:

    • Public Relations
    • Branding
    • Content Marketing
    • Event Marketing
    • Reputation Management
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Take The guesswork Out Of Your Marketing

    PositiveBrand is a research-driven brand and marketing consultancy helping organizations build stronger brands, sharper strategies, and more effective marketing programs. We combine customer insight, behavioral science, creative development, digital marketing, and lead generation to help B2B companies...

    Top Services:

    • Branding
    • Market Research
    • Creative Services
    • Public Relations
    • Digital Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • One Step Ahead®

    Ready to scale your business? We help companies stay ahead of the markets, unleash their business potential and earn competitive advantage. Supercharge your sales pipeline, fast-track market entry and kickstart revenue growth today...

    Top Services:

    • Digital Marketing
    • Market Research
    • Business Consulting
    • Direct Marketing
    • Event Marketing
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • No-bullshit Marketing Agency | SEO, PPC, SMM | Smart Marketing for Tech, Construction & Beyond

    Loona is a US-based marketing agency delivering excellent business results to clients...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • AI-Enabled, Human-Validated Data Support, Engineered for Enterprises

    SunTec Data is a global leader in AI-enabled data, BPO, and KPO solutions, backed by over 25 years of experience and 1,500+ data professionals across 50+ countries. Combining advanced AI tools with human-in-the-loop oversight, we deliver ISO-certified, HIPAA-compliant data management...

    Top Services:

    • Market Research
    • BPO
    • Big Data Analytics
    • eCommerce
    • AI Development
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Usability Consulting & Research for the Digital Marketplace

    First Insights is a boutique market research firm specializing in UX research, usability testing, focus groups, ethnographic studies & innovation workshops. Our clients range from Fortune 500 leaders to successful startups in the auto, pharma, healthcare, travel, technology, CPG & eCommerce sectors...

    Top Services:

    • Market Research
    • UI/UX Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Your Brand a Verb

    Brand and Go-to-Market Consultancy for MedTech, Startups, and Entrepreneurs...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Newport Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Feel human on screen. Run smarter behind it.

    Branded Mayhem Collective (BMC) runs two practices from Richardson, Texas. 8gnc (8gnc.io) is the brand and digital agency: strategy, identity, websites, content, and growth. br8n (br8n.io) is the AI delivery practice: we install AI into how your operation already runs and leave you owning it...

    Top Services:

    • Branding
    • Web Design
    • SEO
    • Creative Services
    • AI Development
    • Show more
    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Strategic PR And Media Relations For Global Brands

    ZECOMMS is a global tech PR and strategic communications agency helping startups, scale-ups, and venture-backed companies gain international media visibility. Specializing in media relations, startup PR, and thought leadership, the agency secures coverage in leading business and technology publications...

    Top Services:

    • Public Relations
    • Media Buying
    • Market Research
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Small Business Accounting, Technology, & Growth Consulting.

    Fred Lundin CPA LLC is a Chicago-based CPA accounting and technology consulting firm specializing in serving e-commerce, solopreneurs, and small business owners. With a dedicated focus on these sectors, we provide tailored financial and technological solutions to help our clients thrive in their respective...

    Top Services:

    • Business Consulting
    • Market Research
    • Accounting
    • BPO
    • CRM Consulting
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Where Conversion Tracking meets Performance Marketing

    BlazeByte Solutions is a Performance Marketing agency that turns ad spend into more leads and sales. We build the Conversion system first: GA4, GTM, Meta Conversions API, Enhanced Conversions and Consent Mode V2.Then we run and optimize Google, Meta and LinkedIn Ads on that verified data, and improve...

    Top Services:

    • CRO
    • PPC
    • Digital Marketing
    • eCommerce
    • Advertising
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Rebel Marketing isn't a traditional marketing agency. We were built for businesses that have outgrown disconnected tactics and need a growth system that actually supports revenue...

    Top Services:

    • Digital Marketing
    • CRM Consulting
    • Web Development
    • SEO
    • Content Marketing
    • Show more
    Location
    Nocona, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Full Service Product Development Company

    Leading Product Development and Manufacturing Company. We design manufacture innovative products and launch powerful sales and marketing campaigns for your business...

    Top Services:

    • Product Design
    • Package Design
    • Branding
    • Graphic Design
    • Market Research
    • Show more
    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Fix the foundation before you scale the spend.

    Axer Strategies is the independent diagnostic and strategic layer for corporate B2B marketing teams, identifying the performance constraints and prescribing the sequence their teams implement...

    Top Services:

    • Digital Strategy
    • Business Consulting
    • Digital Marketing
    • Big Data Analytics
    • CRO
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Help Businesses Improve Their Sales and ROI via Customized SEO, Web Design, and PPC Strategies

    Sixth City Marketing taps into the vast potential of your website to improve your online presence. Through our unique hands-on approach, we listen, understand, and then act, ensuring you get optimal results and ROI. See what our data-driven marketing services can do for your business today...

    Top Services:

    • SEO
    • PPC
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Westlake, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Market Development With a People-First Focus

    Sopra Solutions is your trusted partner for growth, emphasizing trust and customer-centric values. We're here to help you increase revenues and customer loyalty while staying true to your mission...

    Top Services:

    • Content Marketing
    • Business Consulting
    • Market Research
    • Branding
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Outcome-Focused Software Solutions

    OneEKO Technologies is a software development agency building custom solutions for small businesses. We specialize in web applications, mobile apps, and AI integration, helping local businesses like restaurants, gyms, law firms, and retail stores compete with modern technology. Our flagship product KaiScout...

    Top Services:

    • Software Development
    • Digital Services
    • eCommerce Development
    • UI/UX Design
    • SEO
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Let's Build Your Dream Today

    We are CodeCraft Studios LLC, proudly based in Miami, Florida. We're not your typical marketing company that says they are the "#1 Marketing Agency." We are a team of experts who will stay with you and help you dominate your competitors. We stay with you, from start until finish, and deliver results that...

    Top Services:

    • Web Design
    • SEO
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Florida, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $68/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Accelerate Your Revenue.

    Revnew's outbound lead generation services help businesses shorten sales cycles and increase ROI. Get qualified leads, data, and expert support...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Event Marketing
    • Call Centers
    • Show more
    Location
    Claymont, Delaware
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • GTM Systems that scale

    Zaphyre is an Execution Service Partner helping B2B companies scale through content marketing, outbound sales, lead generation, and virtual staffing. We embed execution teams that turn strategy into measurable growth...

    Top Services:

    • BPO
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Content Marketing
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Be Found. Be Cited. Be Recommended.

    Asteri, a Digital Authority Agency for B2B, niche and premium brands that want to be chosen, not just seen, across Google, AI answers, and decision-makers...

    Top Services:

    • SEO
    • AEO
    • Digital Strategy
    • Content Marketing
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Brand Consulting Partners

    Umbel Partners, a premier branding agency, specializes in defining, designing, and activating brands to drive meaningful progress. Its strategic approach, blending experience and creativity, empowers brands to make a lasting impact on society while enhancing perception and creating memorable experiences...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Design Services
    • Print Design
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • User Insights For Business Innovation.

    We are a small consultancy specializing in user research and service design. With over a decade of experience across industries, we transform insights into actionable strategies that drive exceptional user experiences and business success...

    Top Services:

    • UI/UX Design
    • Digital Strategy
    • Market Research
    • Business Consulting
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Clarity That Compounds

    Haus Advisors helps custom software and technical agencies escape referral-only growth. We work with founders to clarify positioning, sharpen their sales narrative, and build predictable pipeline systems rooted in relevance not tactics. The result is shorter sales cycles, better-fit clients, and growth that...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Google Ads For B2B Manufacturers

    Corey Koehler Media helps small manufacturers and B2B businesses turn underperforming marketing into qualified leads and real pipeline growth. Specializing in Google Ads, marketing strategy, and AI-assisted systems built for long sales cycles and technical buyers. No big agency overhead. No junior staff...

    Top Services:

    • Digital Marketing
    • PPC
    • Market Research
    Location
    Minnesota City, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevate Your Visibility, Amplify Your Success!

    We offer high-performing and cost-effective digital marketing services for small businesses. Our clients are able to grow through a scaled-down suite of the same analytics-based marketing services their bigger competitors rely on for success...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Email Marketing
    • Market Research
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • We Do Everything Ecommerce® AND WE MEAN EVERYTHING

    We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce.We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...

    Top Services:

    • Web Design
    • eCommerce Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Experiences, Forged for Growth.

    ForgeWeb-1 builds high-converting websites and AI-powered visual experiences for contractors, pool builders, landscapers, and remodelersdesigned to turn more visitors into qualified leads...

    Top Services:

    • Web Design
    • SEO
    • CRO
    • Business Consulting
    • Advertising
    • Show more
    Location
    Rowland Heights, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Build A Scalable Outbound System That Runs Itself

    Prospects Hive is a growth-focused outbound marketing agency that helps startups to enterprises scale sales pipelines using AI automation, marketing, and GTM strategies. We create fully automated systems for lead generation, prospect nurturing, and automated outreach...

    Top Services:

    • Email Marketing
    • CRM Consulting
    • Market Research
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Control the story around your name

    Cham is an authority and reputation systems agency that helps businesses, founders, executives, and professional firms strengthen how they are perceived across the internet...

    Top Services:

    • Reputation Management
    • Public Relations
    • Digital Strategy
    • Branding
    • SEO
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Caribbean roots, global reach.

    Founded in 2020, Oversea Staffing Solutions LLC has emerged as a leading call center staffing agency in the Caribbean, bridging the gap between world-class bilingual talent and forward-thinking businesses...

    Top Services:

    • BPO
    • Call Centers
    • Market Research
    • Phone Answering Services
    • HR Outsourcing
    • Show more
    Location
    Lithia Springs, Georgia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $11/hr
    Minimal Budget
    $1,000 - $10,000
  • A Team Built Around Care And Clarity.

    SimpliCreative combines brand strategy foundations with technical expertise in WordPress and MarTech integrations to build trust, capture high-intent demand, and track what's actually driving revenue. Established in 2003 in San Diego, California...

    Top Services:

    • Digital Marketing
    • Web Design
    • Web Development
    • WordPress Website Design
    • UI/UX Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Growth Meets Innovation Here.

    TCG redefines consulting by blending growth with innovation under the leadership of visionary women. Specializing in marketing, market research, startups, branding, leadership, PR, and talent acquisition, they tailor solutions across industries. Their marketing prowess extends to strategy, social media...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Public Relations
    • Market Research
    • Show more
    Location
    Alameda, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Outsourced B2B cold calling with published pricing

    Outsourced B2B cold calling for US companies that need booked meetings, not another tool. We build the call list, write the script, run the dialer and put qualified meetings on your calendar. The 30 day pilot is $2,997 and guarantees 2,000 dials and 100 live connects, meaning a real person picked up. If we...

    Top Services:

    • Call Centers
    • BPO
    • Direct Marketing
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Reliable Acorn provides internet marketing services from Charlotte, NC.

    Your customers are looking for you. Can they find you?...

    Top Services:

    • SEO
    • PPC
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Show more
    Location
    Fort Mill, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • LinkedIn pipeline systems for B2B and SaaS founders.

    PromiseClick runs LinkedIn as a revenue channel for B2B and SaaS founders. We build custom pipeline systems, positioning, content, and outbound, scoped to each client. No packages, no fluff, just a presence that turns into qualified conversations...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Branding
    • Business Consulting
    • Market Research
    • Show more
    Location
    Newark, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
  • Performance-Driven, Results-Focused

    Bonafide is a Houston, Texas-based online and inbound marketing agency specializing in partnering with growth-minded businesses across the United States...

    Top Services:

    • SEO
    • Content Marketing
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We Build Systems, So You Don't Have To!

    We help agencies, online e-commerce businesses, and retail store owners grow their businesses by providing services that cover business development, automation, marketing, sales strategy, pricing strategy, market research, website design, and SEO optimization...

    Top Services:

    • Web Development
    • Digital Services
    • Digital Strategy
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Cutting-Edge Engineering Solutions

    Native Engineering is a leading provider of innovative and reliable engineering solutions across India. Specializing in mechanical, civil, and infrastructure services, we combine technical excellence with a client-focused approach to deliver smart, sustainable, and cost-effective results. From concept to...

    Top Services:

    • IT Services
    • IT Compliance Solution
    • Cloud Consulting
    • Managed Services
    • Staff Augmentation
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000

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Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research companyMarketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust