Partner with Google Ads agencies that know how to bid smart. They refine targeting, craft compelling ad copy, and optimize campaigns to stretch your budget and maximize ROI.
After analyzing over 5,000 firms, we compiled a list of the best Google Ads agencies known for delivering measurable ROI through expert campaign management. Each agency was evaluated based on service quality, certifications, client success stories, pricing transparency, and industry recognition. Explore our methodology to see how we identified the top-performing partners in paid search advertising.
Notable clients: 1800 get a rug, A-Absolute Plumbing, Baldwin Filters R Us, Carter Pump, Chagrin Valley Custom Furniture
SmartSites is a Google Premier Partner agency known for high-performance lead generation through precision-built Google Ads campaigns. Its team combines advanced bidding strategy, creative ad design, and conversion-optimized landing pages to maximize ROI. Ranked in the top 1% of U.S. digital agencies, SmartSites delivers measurable results for eCommerce and service businesses alike. It drives qualified leads, lowers acquisition costs, and scales revenue through data-driven PPC management.
SmartSites Success Story
Challenge: An off-road automotive parts retailer had zero Google Ads presence, low brand awareness, and minimal sales. Their small ad budget and lack of traction made it impossible to compete with established brands.
Solution: SmartSites launched a structured PPC strategy, optimizing Google Ads and Merchant Center, segmenting products by profitability, and expanding reach through Meta Ads, to drive measurable growth.
Results: Google Ads agency achieved a 999% increase in conversions, a 999% drop in CPC, and a 999% higher click-through rate, transforming a stagnant store into a $3M revenue business.
Big Leap is a Google Ads agency that builds campaigns that draw attention. It merges precise audience targeting with brand-driven creative and data-led optimization to turn ad spend into measurable ROI. Its full-funnel strategies connect search, YouTube, Meta, and LinkedIn ads, aligning paid and organic marketing for maximum reach and conversion impact. With transparent reporting and consistent results, Big Leap helps brands scale revenue and convert clicks into loyal customers.
Big Leap Success Story
Challenge: Luxor Workspaces consolidated three e-commerce sites into one new domain while shifting from retail partners to direct-to-consumer sales. With no organic visibility, it needed immediate revenue to validate the new site.
Solution: Big Leap built a fresh Google Ads account, launching data-backed Shopping and Performance Max campaigns. It optimized spend by product category, added Display and retargeting, and aligned bidding with quarterly revenue goals.
Results: AdWords agency generated $324K in revenue with a 1.99x overall ROAS, including $153.9K from Performance Max at 3.08x ROAS and $102K from Shopping campaigns, establishing a scalable PPC channel for sustained growth.
Searchbloom is a Google Ads agency focused on precision, transparency, and measurable ROI. Its certified PPC experts use a proprietary A.C.E. methodology (Analyze, Create, Elevate) to design data-driven campaigns that attract qualified traffic and boost conversions. From keyword research and bid optimization to continuous testing and reporting, Searchbloom builds custom strategies that align with each client's goals.
Searchbloom Success Story
Challenge: ShirtSpace, a major wholesale apparel retailer, struggled with poor ROAS due to generic bidding, weak ad copy, and misconfigured remarketing.
Solution: Searchbloom applied its A.C.E. framework. It rebuilt campaigns around high-performing products, wrote persona-based ad copy, implemented six tailored ads per group, and refined remarketing lists to capture intent-driven traffic.
Results: AdWords agency achieved a 95% revenue increase from Google Ads, 45% from Microsoft Ads, and a 135% jump in transactions, all while reducing cost per conversion and boosting overall ROAS.
Notable clients: Caliber Collision, Warner Bros, Ebay, Orangetheory Fitness
HigherVisibility specializes in data-driven Google Ads management. Its team builds targeted search, display, shopping, and video campaigns optimized for ROI through advanced keyword strategy, audience segmentation, and continuous testing. Google Partner agency helps brands reduce wasted spend, improve lead quality, and scale profitably. Its proprietary InSite Dashboard provides 24/7 campaign visibility, ensuring full transparency and performance accountability.
HigherVisibility Case Study
Challenge: Caliber Collision set aggressive growth targets and needed a PPC partner capable of scaling profitably across hundreds of markets. Its goal was to increase visibility and drive measurable ROI through paid search.
Solution: Google Ads agency implemented a high-performance strategy focused on market-level segmentation, ongoing campaign optimization, and advanced bid management to sustain profitability while expanding reach.
Results: AdWords agency achieved a 323% increase in Return on Ad Spend (ROAS) and a 167% rise in conversions, positioning Caliber Collision as the market leader in its category.
Disruptive Advertising is a performance-driven PPC agency that eliminates wasted ad spend and maximizes ROI. Backed by Google Premier Partner status, it audits, rebuilds, and scales paid media strategies across Google, Facebook, Amazon, and more. Its approach blends deep data analysis with ongoing optimization, targeting efficiency over volume. Through its A/B-tested frameworks and clear ROI accountability, Google Ads agency helps brands turn underperforming campaigns into high-return growth engines.
Disruptive Advertising Success Story
Challenge: Davinci's Google Ads campaigns generated many leads, but few converted into real sales. They needed to refocus spend on the highest-quality keywords driving actual closed deals.
Solution: AdWords agency analyzed Salesforce data, built pivot tables to identify top-performing keywords, and restructured campaigns to prioritize those with the strongest conversion-to-sale ratios. Budgets were redirected to maximize ROI.
Results: Disruptive delivered a 36% increase in ROAS, 15% growth in total deals, 16% lower ad spend, and $50,000+ in added lifetime value, proving the impact of a precision-driven PPC strategy.
Every featured Google Ads agency on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some placements may be paid.
VerifiedVerified by the DesignRush team for authenticity and credibility.
Performance Creative That Drives Serious Revenue for DTC Brands
Y'all is a Google Ads agency focused exclusively on DTC brands, managing Search, Shopping, and Performance Max alongside Meta and TikTok. Engagements start at $50K/month in ad spend, with media buying optimized around MER and new-customer CAC rather than platform ROAS...
Top Services:
Digital Marketing
Creative Services
Media Buying
eCommerce
CRO
Show more
Location
San Antonio, Texas
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Y'all Services
Digital Marketing
Creative Services
Media Buying
eCommerce
CRO
Social Media Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
FlavCity
Pamos
Sweat Tent
Sono Bello
Loverboy
Sijo
Lolli
Allie+Bess
Bandolier
Popsmith
Data sourced from the agency's DesignRush profile
Y'all Reviews & Testimonials
Lucy Ji Co-Founder at Irritated Inc.
5.0★
Digital Advertising Review from Lucy Ji
We brought Y'all in to audit our Meta and Google campaigns and tell us what was broken. They dug into campaign setups, creative performance, audience targeting, and spend efficiency, then handed us a clear, actionable plan to fix it. The results were hard to argue with. ROAS jumped 184.6%, purchase routing became smoother, and our budget started working a lot harder.What impressed us most was how tailored everything felt. They took the time to understand our brand before making a single recommendation. Nothing was generic. They also walked us through the findings in a recorded session and hosted a live Q&A so nothing got lost in translation. Professional, responsive, and genuinely collaborative from start to finish. No complaints at all.
Kristen Elworthy Marketing & Growth at Lawnbright
5.0★
Digital Marketing Review from Kristen Elworthy
Y'all has been fantastic to work with for us, a small e-commerce company heading into a scaling year. We found Y'all when looking to up our creative game in 2026 and have been thrilled with their ideas and execution, as well as how quickly they have learned our brand.We quickly brought them on to do paid media buying as well and they have been instrumental in helping us scale spend and revenue during our busy season. Most importantly, they are collaborative, responsive, smart and data driven.For a boostrapped ecomm brand, bringing on agencies is always a huge financial commitment and it can be nerve wracking. Y'all's founder and team clearly care about their clients and outcomes, they go the extra mile, and they are committed to their success. We find them to be true partners.
Neha Salgaonkar Director of DTC at Save Trees
5.0★
Performance Marketing Review from Neha Salgaonkar
When we started working with Y'all, we were spending just $2,000 to $3,000 a month on Meta. Our goal was to scale that spend profitably while keeping customer acquisition costs in check. They did exactly that. New customer acquisition grew measurably and ROAS moved in the right direction, all without blowing past our CAC targets.What made them stand out was how plugged in they were. The team monitored our account closely, often sending daily updates and making quick adjustments without needing to be prompted. They never felt like an outside agency. They genuinely cared about the brand and it showed in how they worked. No complaints from our end.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Your Ecommerce Marketing Agency, We Help Brands Transform Potential Ideas Into Profitable Realities.
For Founders, By Founders. We help ecommerce businesses grow profits...
Top Services:
Web Development
Web Design
UI/UX Design
Logo Design
Digital Marketing
Show more
Location
Fort Lauderdale, Florida
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
41 Projects Listed
Evestar Services
Web Development
Web Design
UI/UX Design
Logo Design
Digital Marketing
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Steve Madden
Noli Yoga
Masqd
HairMax
Mama Luma
Anatomie
Health Fitness Longevity
XSuit
Jill Zarin
Cannafornia
Data sourced from the agency's DesignRush profile
Evestar Reviews & Testimonials
Michael Kleinmann CEO at VCK Holdings Inc
5.0★
Digital Advertising Review from Michael Kleinmann
So many "Agencies" claim they can take your business to 8 figures but if you've ever hired an agency, you know that most of this is just hype. Evestar is the first agency that we've worked with that can back up their claims and actually scale a business. They've been pivotal scaling one of our clients to mid 8 figures, across all acquisition channels. Most interesting is their holistic approach across the entire business - not just looking at Meta but getting into the weeds on all of the building blocks that make a business work and scale. Overall, we've had a great experience, which is why we have numerous clients that we refer to Evestar and collaborate on with them.
J.R. Hecker Finance Manager at Genesis Holistic Health
5.0★
Digital Advertising Review from J.R. Hecker
We have been working with Evestar for over 7 months now and have been VERY impressed with them! We had been working with a previous agency which after 6 months had added zero value to our bottom line and had in fact even cost us more money than we had been making before. Within just 3 months of partnering with Evestar we immediately began to see our bottom line increasing! They take great care in what they do and invest in our company as if it were their own! I couldn't recommend them more highly and have been very impressed with their offerings From website design, to media buying, to creative content to overall agency management. Everything they do is top notch!
David Royce Co-Owner at Bicycle Glass
4.8★
Small Business Review from David Royce
Weve had a great experience working with Everstar. Theyre professional, competent, and truly pleasant to work with. Their team has been instrumental in helping us grow our company through thoughtful, results-driven marketing strategies. Highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Female-Led, Strategy-Driven, Boutique Digital Marketing Agency.
SLTC is an award-winning, female-led, strategy-driven growth agency that excels in active listening. We partner with consumer product brands that genuinely care about purpose and growth, ensuring that their voices shape our strategies every step of the way...
Top Services:
Digital Marketing
PPC
SEO
Branding
Email Marketing
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
16 Projects Listed
SLT Consulting Services
Digital Marketing
PPC
SEO
Branding
Email Marketing
Social Media Marketing
eCommerce
Content Marketing
Web Design
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Peloton
Warby Parker
The Drop
fiverr
elix
The Dogist
Love|Labels
Erica Weiner
Pura Vida Naturals
Clean Beauty Lab
Data sourced from the agency's DesignRush profile
SLT Consulting Reviews & Testimonials
Yonat Burlin Director of Business Management at Yonat Burlin And.Co
5.0★
Social Media Marketing Review from Yonat Burlin
SLT's service was really great, they are easy to communicate with, they are really on top of things and are great at managing an ongoing project and they worked hard to get the content right.
Tiffany Haynes Founder & CEO at Beyond Routine Planner
5.0★
Social Media Marketing Review from Tiffany Haynes
I tell you what, you have a lifelong client with me! You were responsive, professional, knowledgeable, and finally an ads consultant that can deliver on what they promise. I'll see you on the next project!
Julie Vails Co-Founder at The Mahalani
5.0★
Social Media Marketing Review from Julie Vails
Exceptional service + support for what proved to be a tough service to market. Patient + knowledgeable, kept us informed at every step, capable of making intelligent decisions at turning points, diligent + thoughtful. Unmiffed by challenges and easily pivoted when we changed course. Awesome experience. I didn't have a clue on what I should be doing, but now I have a plan and a marketing starting point.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Were OOB. A culture-first social media agency delivering for the worlds boldest brands. Big strategy. Killer creative. Creator campaigns with teeth. Built in London, fluent everywhere...
Top Services:
Social Media Marketing
Digital Marketing
Content Marketing
Branding
Video Production
Show more
Location
Richmond, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Our Own Brand Services
Social Media Marketing
Digital Marketing
Content Marketing
Branding
Video Production
Advertising
Graphic Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Tiktok
Knickerbox
SONOS
ZAGG
O'Neill
IAPF
Pixel United
Williams Advanced Engineering
Bip | New Day
Meadows in the Mountains
Data sourced from the agency's DesignRush profile
Our Own Brand Reviews & Testimonials
Joseph Warner Owner at Yellow Hat Studios
5.0★
Branding Review from Joseph Warner
They worked on my branding and marketing for my new studio build in London. Sarah was very helpful in laying out clear ideas and strategies to develop the brand and her helpful partner Rich did a FANTASTIC job on developing our branding. Thanks guys! I will keep you posted on our progress.
Max Dolat Owner at Cult & Bloom
5.0★
Web Design Review from Max Dolat
It was an absolute pleasure to work with the Sarah and Richard and the whole team at OOB! they have incredible and knowledge and understanding of our needs as a business, to their attentiveness, customer service and willingness to go the extra mile for their clients. They delivered a website that we are all very proud of. I couldn't recommend them highly enough!
Kat Henham Owner at Henham Interiors
5.0★
Branding Review from Kat Henham
Our Own Brand were so helpful and proactive in their approach to rebranding for my company. Great ideas and perfectly executed.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Beyond ordinary. Unleash your originality with Affinity Collective.
Unleash your originality with Affinity Collective, a Digital and TTL Marketing Agency that uses analytics to inspire creativity. Standard services, extraordinary execution. Digital, BTL, ATL, and Packaging are designed to be Beyond Ordinary...
Top Services:
Digital Marketing
Advertising
Social Media Marketing
Graphic Design
Branding
Show more
Location
Sandton, South Africa
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
32 Projects Listed
Affinity Collective Services
Digital Marketing
Advertising
Social Media Marketing
Graphic Design
Branding
Video Production
Reputation Management
Creative Services
Web Design
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Manhattan Sweets
Chippa Naks
Stanton Chase
Clover
Snowflake
BurnStar
Orion College
Super C Sweets
The Chocolate Factory
Africa Business Connection
Data sourced from the agency's DesignRush profile
Affinity Collective Reviews & Testimonials
Kate Ludwig Review from Google
5.0★
Kate Ludwig's Review Sourced from Google
Purpose-led and inspiring. Always willing to share knowledge, upskill and push the boundaries. Affinity is an excellent strategic partner to drive business growth.
Elizabeth van Eeden Review from Google
5.0★
Elizabeth van Eeden's Review Sourced from Google
Amazing company to work with, they not only have a strong business understanding they’re also creative and push the envelope. Will definitely recommend
Graham Audouin Review from Google
5.0★
Graham Audouin's Review Sourced from Google
To summarize Affinity Collective in one word: Meticulous.Affinity Collective seemed to quickly understand my company's needs and requirements to produce the most professional output.Thank you, Debbie.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
The Apex Of AI-Powered, Tech-Infused Digital Marketing Innovation That Drives Tangible Results.
Apex Current partners with small businesses of all types and sizes across the U.S., providing innovative digital & social media marketing solutions that are guaranteed to drive consistent online new customer growth month after month...
Top Services:
Digital Services
Digital Strategy
CRO
Social Media Marketing
eCommerce
Show more
Location
Nashville, Tennessee
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
9 Projects Listed
Apex Current Services
Digital Services
Digital Strategy
CRO
Social Media Marketing
eCommerce
Digital Marketing
PPC
Email Marketing
Business Consulting
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
VerifiedVerified by the DesignRush team for authenticity and credibility.
Scale eCommerce growth with a team thats done it before
DYODE is an industry-recognized eCommerce agency based in Fullerton, CA (Orange County), founded in 2016 by two former heads of eCommerce from PacSun and Tilly's. Staffed with industry veterans, the team has sat on the brand side and operates as an extension of your team, not a vendor. With 200+ brands served...
Top Services:
UI/UX Design
Web Development
Web Design
eCommerce Development
Graphic Design
Show more
Location
Fullerton, California
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
DYODE Services
UI/UX Design
Web Development
Web Design
eCommerce Development
Graphic Design
Digital Services
Digital Marketing
Staff Augmentation
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Automated Marketing is a performance-driven digital marketing agency specializing in lead generation, paid advertising, and scalable customer acquisition systems. We help businesses eliminate inconsistency by building data-backed strategies that convert traffic into qualified leads and revenue...
Top Services:
PPC
Social Media Marketing
Digital Marketing
Location
Orlando, Florida
Number of Employees
Under 49
Average Hourly Rate
$450/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Automated Marketing Services
PPC
Social Media Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Consumer Goods Industry
Health Care Industry
Supplements Industry
Data sourced from the agency's DesignRush profile
Automated Marketing Reviews & Testimonials
Daris De Groot Review from Google
5.0★
Daris De Groot's Review Sourced from Google
I own a shop in Michigan. We have been advertising with AMG for years now. I am hear to say there marketing the best products we have ever tried. My most recent test is we are setting record weeks at the shop, while other shops are dead slow! We recently reworked out marketing plan and increased our outreach, this has lead a very large increase in business for us. This is the only company that can bring the right customers for our shop! I highly recommend AMG and there team. They will partner with you to grow your business!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Social Media Marketing Agency for Health, Parenting & Consumer Brands
Quimby Digital is a women-led social media marketing agency for brands in parenting, women's health, femtech, beauty, CPG, and SaaS. Services include organic social, paid ads, influencer marketing, Reddit strategy, UGC, and community management...
Top Services:
Social Media Marketing
PPC
Location
Avon Lake, Ohio
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Quimby Digital Services
Social Media Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Profitable Growth Marketing for E-commerce & Mobile Apps
GrowXme is a digital marketing agency for profitable growth, helping ecommerce, Shopify, mobile app, and game brands improve paid ads, SEO, creatives, CRO, and scaling diagnostics across global markets...
Top Services:
SEO
eCommerce
PPC
Mobile App Development
Graphic Design
Show more
Location
New Delhi, India
Number of Employees
Under 49
Average Hourly Rate
$60/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
GrowXme Services
SEO
eCommerce
PPC
Mobile App Development
Graphic Design
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Operator-grade Growth Marketing. From Inside Real Ad Accounts.
GrowthMarketer breaks down how modern performance marketing actually works in 2026: server-side attribution, AI-native creative, Meta campaign structure, and operator systems that compound.No theory. No gurus. No recycled agency decks. Just what's working right now from inside real ad accounts. Hosted by...
Top Services:
Digital Strategy
Media Buying
CRO
Digital Marketing
PPC
Show more
Location
Boulder, Colorado
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
GrowthMarketer Services
Digital Strategy
Media Buying
CRO
Digital Marketing
PPC
eCommerce
Wearables
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Founded in 2014, IMP Marketing is an eCommerce marketing agency serving brands across the US and Canada. Our revenue share model helps founders scale with greater confidence while keeping their teams lean. By sharing both risk and reward, our success is directly tied to the growth of our clients...
Top Services:
eCommerce
Web Development
Email Marketing
Advertising
Digital Strategy
Show more
Location
Ho Chi Minh, Vietnam
Number of Employees
50 - 99
Average Hourly Rate
$70/hr
Minimal Budget
$10,000 - $25,000
IMP Marketing JSC Services
eCommerce
Web Development
Email Marketing
Advertising
Digital Strategy
Social Media Marketing
CRO
PPC
Creative Services
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Unilever
Curacoro
KimEcopak
Canon
Honda
Castrol
Kkday
Kolor
Sunhouse
TikTok
Data sourced from the agency's DesignRush profile
IMP Marketing JSC Reviews & Testimonials
Damian Review from Google
5.0★
Damian's Review Sourced from Google
We’ve worked with IMP Marketing for our hair care brand for around two years, mostly on ads and email marketing. They really took the time to understand our products and customers, which made their suggestions feel much more useful.They helped us improve our campaigns, organize our email flows better, and make our marketing feel more consistent overall. I also liked that they cared about the visuals, which is important for a beauty brand, but still kept the focus on results.The team was responsive, clear, and easy to talk to whenever we had feedback. Overall, we’re really happy with their support.
Adam Review from Google
5.0★
Adam's Review Sourced from Google
IMP Marketing and their team have been an A+ to work with. They are thorough, responsive, and most importantly, they really listen and bring your vision to life.The final result was exactly what we were hoping for. We’re very appreciative of their team and would recommend IMP Marketing to anyone in need of ecommerce marketing support.
Minh Anh Tran Review from Google
5.0★
Minh Anh Tran's Review Sourced from Google
Really solid agency. The team is straightforward, easy to work with, and actually delivers on what they promise. No overhype or fluff, just clear communication and good work. Appreciate how they keep things transparent and get things done on time. Would happily work with them again.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Ethos Ink is an award-winning ecommerce SEO agency in San Diego, California. From Google to ChatGPT, we help today's top brands show up in front of high-intent buyers no matter where they shop...
Top Services:
SEO
Digital Marketing
Content Marketing
eCommerce
Show more
Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$10,000 - $25,000
Ethos Ink LLC Services
SEO
Digital Marketing
Content Marketing
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
5 Frequently Asked Questions About Google Ads Agencies
What services do Google Ads agencies provide?
Google adwords companies create and manage ads to display in Google search results. These specialized pay-per-click (PPC) agencies conduct keyword research, do custom campaign setups, create ad headlines and descriptions, manage bids, run A/B tests on ads, and track their performance on Google Analytics.
These activities are aimed at improving the return on ad spend (ROAS) and lower the cost-per-click (CPC). The end-goal of placing a search ad on Google is to improve the website traffic and land more leads and sales.
What types of campaigns can a Google Ads agency run?
The Googs Ads ecosystem is made out of the Google Display Network and Google Search Network. Within these areas, you can place the following types of Google Ads:
Search campaigns: Show ads in Google search results when users look for specific keywords.
Display campaigns: Place visual ads across millions of websites within the Google Display Network.
Shopping campaigns: Show product ads directly in search results, often used by eCommerce businesses.
Video campaigns: Show video ads on YouTube to build brand awareness.
App campaigns: Automatically show your ads on YouTube, Google Play, and other apps.
How much do these services cost?
Base fees for Google Ads service range from $250 to $2,500 a month, plus 7% to 15% of the monthly ad spend. If the contract is on an hourly basis, agencies in the US bill from $150 to $200 an hour.
The pricing model is determined by the campaign's complexity and the service provider's location, with the most common option being a combination of a fixed base fee and a variable percentage of the total monthly ad spend.
How long does it take to see results from Google ads?
As Google Ads (formerly Google AdWords) is the biggest digital advertising platform, ads start getting views within a day or two, however this initial traction isn't a reliable indicator if a campaign is a success.
It’s normal for clicks and conversions to start slow while Google's algorithm spends the first week or even a month in its learning phase. This is just the system taking time to figure out who your best customers are and how to reach them.
Early data almost always looks weak. The real momentum starts building after that phase ends. Most businesses find it takes about 3 months of running a well-tuned campaign to see the results they actually want.
Do AdWords agencies provide performance guarantees?
Performance guarantees for Google Ads results are rare, as many factors are outside an agency's control. Google AdWords companies cannot guarantee a specific ROAS or sales volume as the success depends on the website, product, pricing, and market competition.
On that note, some agencies offer guarantees tied to their deliverables or management fees, such as committing to a specific cost per lead (CPL) or conversion volume, or offering a refund if they don't launch the campaign on time.