Two technology marketing veterans (Rod Griffith and Patricia Powers) founded MarketReach in 1994 to provide B2B technology companies with a single, integrated marketing services partner. Since then, we’ve grown and changed a lot. But we’re still singularly focused on B2B technology marketing.
Our agency has been shaped by the goals and challenges of B2B technology marketing.
Built to serve technology
We got our start offering event management and partner marketing services. Right from the beginning, we made a point of listening to our clients intently and adapting to their needs. So we were always ready to help conquer their next B2B marketing challenge. Our clients’ needs morphed, changed directions, and grew. And we did too, right alongside them.
And here we are today. A marketing agency of about 35 people. An approved vendor of several leading technology companies. Frequent winner of creative and client-service awards. And enjoying some of our highest levels of client and employee satisfaction.
You could say we’re client centric. (Some of us were once clients.)
Our creative and marketing professionals have served a variety of industries, and many have a strong history in tech. Some came to us from the very same clients we work with today—bringing deep insight to every project. Our co-founder Rod Griffith still serves as our chief client officer. And our president, Greg Hooven, came up through the MarketReach ranks, steeped in our B2B tech marketing agency culture.
Our agency has been shaped by our clients’ industry. Because you move quickly, we do too. Because you often need volumes of content, we’ve got plenty of production capacity. We’re always immersed in the complexity of tech solutions and the special language of your world. And we’re always ready to help you tackle the challenges common to your work.







