Best New York Digital Marketing Company Rankings

Companies
Rankings updated: April 12, 2024
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  • SkyDiamond Elite

    Verified
    The Last Digital Marketing Agency You'll Ever Have to Research
    Welcome to SkyDiamond Elite, your premier destination for bespoke ecommerce digital marketing solutions in fashion/apparel, luxury/lifestyle, and beauty. With a focus on personalized strategies and  [... view the full profile of SkyDiamond Elite]
    New York City, New York
    Under 49 $250/hr $10,000 - $25,000
    Expertise
    Hover to view additional Areas of Expertise
    Marketing Consulting
    Marketing Strategy
    Technical Analysis
    Link Building
    Google Ads
    Bing
    Facebook
    Instagram
    VISIT WEBSITE
  • Lounge Lizard

    Verified
    DesignRush Design Award Winner
    Top Shelf Web Design & Marketing Since 1998 :)
    Since 1998, Lounge Lizard Brandtenders and Marketing Mixologists Have Created the Internets Best Websites & Digital Marketing Campaigns Yielding the Highest ROI. Ask about our 7 Second Rule!  [... view the full profile of Lounge Lizard]
    New York City, New York
    50 - 99 Inquire Inquire
    Expertise
    SEM
    Digital Advertising
    Amazon SEO
    Local Optimization
    Amazon
    Google Ads
    Pinterest
    Facebook
    VISIT WEBSITE
  • PBJ Marketing

    Verified
    There is no such thing as digital strategy, only strategy in a digital world.
    PBJ is a team of PPC and SEO savants, digital creatives, and DATA JUNKIES who love helping in- house brand teams excel in competitive marketsWe address marketing challenges to build and protect  [... view the full profile of PBJ Marketing]
    New York City, New York
    Under 49 $100/hr $10,000 - $25,000
    Expertise
    Digital Advertising
    Marketing Analytics
    Technical Analysis
    Link Building
    Google Ads
    Bing
    Facebook
    Instagram
    VISIT WEBSITE
  • Digital Silk

    Verified
    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
    Expertise
    Copywriting
    Content Creation
    On-Page Optimization
    Link Building
    Yahoo
    Bing
    Instagram
    Influencers
    VISIT WEBSITE
  • Major Tom

    Verified
    Find clarity in chaos
    Major Tom is a full-service interactive agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. With offices in New York, California  [... view the full profile of Major Tom]
    New York City, New York
    50 - 99 Inquire $1,000 - $10,000
    Expertise
    Lead Generation
    Digital Advertising
    Technical Analysis
    On-Page Optimization
    Google Ads
    YouTube
    Facebook
    LinkedIn
    VISIT WEBSITE
  • SmartSites

    Verified
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free  [... view the full profile of SmartSites]
    New York City, New York
    100 - 249 $100/hr Inquire
    Expertise
    SEM
    B2B
    Local Optimization
    SEO Consulting
    Bing
    Google Ads
    Instagram
    Facebook
    VISIT WEBSITE
  • Top Notch Dezigns

    Verified
    Web Design + Digital Marketing Agency | 20+ Years Experience
    Top Notch Dezigns is a full-service web design and digital marketing agency that specializes in custom websites tailored to meet diverse business requirements. With a focus on boosting brands  [... view the full profile of Top Notch Dezigns]
    New York City, New York
    50 - 99 $150/hr Inquire
    Expertise
    SEM
    Copywriting
    Multilingual SEO
    On-Page Optimization
    Bing
    Google Ads
    Instagram
    LinkedIn
    VISIT WEBSITE
  • SEM Nexus

    Verified
    Startup App Experts
    SEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your  [... view the full profile of SEM Nexus]
    New York City, New York
    Under 49 $100/hr $25,000 - $50,000
    Expertise
    App Marketing
    Influencers
    VISIT WEBSITE
  • Gourmet Marketing

    Verified
    The secret ingredient of the worlds most captivating hospitality brands.
    The secret ingredient of the worlds most captivating hospitality brands.  [... view the full profile of Gourmet Marketing]
    New York City, New York
    Under 49 Inquire Inquire
    Expertise
    Digital Advertising
    SEM
    Growth Marketing
    Marketing Strategy
    Marketing Analytics
    Google Ads
    YouTube
    VISIT WEBSITE
  • Visual Goodness

    We carefully craft high-quality visuals and experiences for the most demanding brands and agencies.
    We’re artists and technologists with worlds of experience in advertising and marketing. We design for results and the user. We create beautiful and effective content. We develop for efficiency and  [... view the full profile of Visual Goodness]
    New York City, New York
    Under 49 Inquire Inquire
    Expertise
    Digital Advertising
    Google Ads
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

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  • deodato.co

    We Help You, Grow Your Revenue.
    Hailing from New York City, deodato.co emerges as a specialized digital marketing agency, orchestrating expansion strategies for a remarkable roster of e-commerce brands. We function both as an  [... view the full profile of Deodato.co]
    New York City, New York
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Daniel James

    Your Vision. Your Business. Proven Results.
    Daniel James Consulting is a Business Management & Marketing Firm designed for flexibility to respond to new demands and opportunities; welcome to Industry 4.0.We cover a wide scope of business  [... view the full profile of Daniel James]
    Montrose, New York
    Under 49 $125/hr $1,000 - $10,000
    Expertise
    Digital Advertising
    LinkedIn
    Social Media Consulting
    Pinterest
    VISIT WEBSITE
  • Get Found, Get Engaged, and Get Results with Our Digital Marketing Services.
    Boost Beam Marketing transcends the conventional role of a digital marketing agency; we serve as your strategic partner in navigating the dynamic digital landscape. Join forces with us to embark on a  [... view the full profile of Boost Beam Marketing]
    New York City, New York
    Under 49 $25/hr Under $1,000
    Expertise
    Marketing Strategy
    Marketing Consulting
    Local Optimization
    On-Page Optimization
    Spotify
    Baidu
    Pinterest
    LinkedIn
    VISIT WEBSITE
  • We disrupt, problem-solve, and transform
    We were a team of digital experts, enterprise architects, management consultants, and branding marketing experts, all aiming to deliver a positive impact on the private, public, and social sectors  [... view the full profile of NAKS Digital Consulting]
    New York City, New York
    Under 49 Inquire Inquire
    Expertise
    Marketing Strategy
    Lead Generation
    Technical Analysis
    Local Optimization
    Google Ads
    Bing
    Twitter
    LinkedIn
    VISIT WEBSITE
  • Be Creative, Design Web, Think Digital.
    Arcade of Design Studio provides graphic, web, and social media design services tailored to meet the needs of small and medium-sized businesses across various industries in Brooklyn, NY, and  [... view the full profile of Arcade Of Design Studio]
    New York City, New York
    Under 49 $130/hr $1,000 - $10,000
    Expertise
    On-Page Optimization
    Technical Analysis
    Local Optimization
    VISIT WEBSITE
  • Weinberg Whitman

    Weinberg Whitman is a dynamic team of seasoned marketing consultants and advisors.
    Weinberg Whitman is a dynamic team of seasoned marketing consultants and advisors dedicated to propelling your business to new heights. With a wealth of experience across diverse industries, we bring  [... view the full profile of Weinberg Whitman]
    New York City, New York
    250 - 499 $55/hr $10,000 - $25,000
    VISIT WEBSITE
  • Verified
    Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.  [... view the full profile of Netpeak Digital Agency US]
    New York City, New York
    250 - 499 $75/hr $1,000 - $10,000
    Expertise
    B2B
    App Marketing
    Link Building
    Technical Analysis
    YouTube
    Google Ads
    Instagram
    Facebook
    VISIT WEBSITE
  • Delante

    Verified
    Data-Driven International SEO Powerhouse
    International SEO/SEM agency specialized in KPI-oriented search engine optimization processes. We provide hands-on services to power up our companies' digital optimizations. Ready to take your  [... view the full profile of Delante]
    New York City, New York
    50 - 99 $150/hr $1,000 - $10,000
    Expertise
    SEM
    Marketing Consulting
    Marketing Strategy
    Content Creation
    Link Building
    SEO Consulting
    Google Ads
    VISIT WEBSITE
  • Magneto IT Solutions

    Verified
    Empowering eCommerce Excellence
    Magneto IT Solutions, an award-winning eCommerce agency, specializes in Node.js development. We excel in creating top-notch B2C, B2B, and Marketplace eCommerce solutions. Our Exclusive Partnerships  [... view the full profile of Magneto IT Solutions]
    New York City, New York
    100 - 249 $30/hr $10,000 - $25,000
    VISIT WEBSITE
  • UPQODE

    Verified
    Focused on quality
    UPQODE is a real estate web design company that places customer satisfaction at the forefront of our work, consistently delivering top-notch results. Our reputation as an industry leader has been  [... view the full profile of UPQODE]
    New York City, New York
    50 - 99 $75/hr $10,000 - $25,000
    VISIT WEBSITE
  • SEO Tech Experts LLC

    Verified
    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns  [... view the full profile of SEO Tech Experts LLC]
    New York City, New York
    Under 49 $30/hr $1,000 - $10,000
    Expertise
    Digital Advertising
    Content Creation
    Video SEO
    Amazon SEO
    Spotify
    YouTube
    Pinterest
    Instagram
    VISIT WEBSITE
  • LinkGraph

    Verified
    Grow your Revenue through Transparent & Results-Driven SEO
    Award winning services and cutting-edge software to grow your traffic.LinkGraph - an award winning digital agency crafts marketing solutions for a digital world with our powerful SEO software and  [... view the full profile of LinkGraph]
    New York City, New York
    50 - 99 Inquire Inquire
    Expertise
    Content Creation
    Marketing Consulting
    B2B
    Link Building
    Technical Analysis
    On-Page Optimization
    Local Optimization
    Google Ads
    VISIT WEBSITE
  • OpenMoves

    Verified
    Navigating Digital, Optimizing Intent, Ensuring Success.
    rom setting up Google Ads and Bing campaigns to leveraging intent-based strategies for optimal placement, we ensure your brand shines. Experience the transformative power of Google's platform, curated  [... view the full profile of OpenMoves]
    Huntington, New York
    Under 49 $125/hr $10,000 - $25,000
    Expertise
    Amazon
    Lead Generation
    B2B
    Local Optimization
    SEO Consulting
    On-Page Optimization
    Google Ads
    Bing
    VISIT WEBSITE
  • Sure Oak

    Verified
    Unlock Your Business's Full Potential
    Sure Oak is dedicated to empowering individuals to unlock their full potential and fulfill their wildest aspirations. We accomplish this by leveraging the power of SEO.  [... view the full profile of Sure Oak]
    New York City, New York
    Under 49 $135/hr $1,000 - $10,000
    Expertise
    Lead Generation
    Inbound Marketing
    Copywriting
    Multilingual SEO
    On-Page Optimization
    Link Building
    Google Ads
    Bing
    VISIT WEBSITE
  • Moburst

    Verified
    Growth Done Right
    Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders.From Fortune 1000 brands to startups our key clients: Google  [... view the full profile of Moburst]
    New York City, New York
    Under 49 Inquire $25,000 - $50,000
    Expertise
    App Marketing
    Digital Advertising
    Influencers
    Instagram
    VISIT WEBSITE
  • SEO Brand

    Verified
    The Worlds Biggest Brands Trust Us. Let Us Show You Why.
    SEO Brand has over 55+ years of combined experience and are behind global brands such as LG, Montblanc, The Weather Channel, Allegra, The Ritz Carlton and many more.  [... view the full profile of SEO Brand]
    New York City, New York
    Under 49 $125/hr $1,000 - $10,000
    Expertise
    Marketing Strategy
    Copywriting
    Link Building
    Local Optimization
    SEO Consulting
    Baidu
    YouTube
    Amazon
    VISIT WEBSITE
  • Netlynx Inc

    Verified
    Transform Your Digital Presence with Netlynx: Your All-in-One Web Development and Marketing Partner!
    We are a leading web design and digital marketing agency based in the USA. Our focus is on providing top-class digital marketing services to growing businesses, startups, and online stores. With our  [... view the full profile of Netlynx Inc]
    New York City, New York
    Under 49 $100/hr Inquire
    Expertise
    Amazon
    Google Ads
    VISIT WEBSITE
  • Anideos

    Verified
    DesignRush Design Award Winner
    Anideos is an innovative video production house.
    Headquartered in New York, Anideos is an independent video production house. Our video solutions help brands navigate through the digital space and drive results in real-time. Every step, measured and  [... view the full profile of Anideos]
    New York City, New York
    100 - 249 $80/hr Inquire
    VISIT WEBSITE
  • Bird Marketing

    Verified
    Digital Mastery, Delivered by Bird
    Award Winning Digital Mastery, Delivered by Bird  [... view the full profile of Bird Marketing]
    New York City, New York
    Under 49 $100/hr $1,000 - $10,000
    Expertise
    B2B
    B2C
    Link Building
    SEO Consulting
    Bing
    Google Ads
    Pinterest
    LinkedIn
    VISIT WEBSITE
  • WebDesk Solution LLC

    Verified
    We are trusted as a one-stop solution to your eCommerce needs.
    We're a creative digital agency specializing in eCommerce custom design and development, API Integration, and mobile app development. We are certified partners with all the major e-commerce platforms  [... view the full profile of WebDesk Solution LLC]
    Great Neck, New York
    Under 49 $80/hr $1,000 - $10,000
    VISIT WEBSITE
  • Verified
    AdVenture Awaits: Google Ads Mastery Beyond Limits.
    AdVenture Media Group is at the forefront of Google Advertising, trusted by global giants like Forbes and AMC. Our unparalleled expertise has made us a chosen partner by Google for training sessions  [... view the full profile of AdVenture Media Group]
    Woodmere, New York
    Under 49 Inquire $1,000 - $10,000
    Expertise
    SEM
    Digital Advertising
    On-Page Optimization
    Technical Analysis
    Google Ads
    Bing
    Facebook
    Instagram
    VISIT WEBSITE
  • Verified
    16.2 Million Organic Traffic Last Month | A Small Team of 56 Member, Clients Across 16 Countries
    SEO Tech Experts is located 4 country - India, US, Canada, Dubai, Agency will help your business grow. There are many ways that you can promote your business online. The most important thing to  [... view the full profile of SEO Tech Experts Pvt Ltd]
    New York City, New York
    50 - 99 $99/hr $1,000 - $10,000
    Expertise
    Content Creation
    B2B
    Local Optimization
    Multilingual SEO
    Amazon
    Google Ads
    Pinterest
    Facebook
    VISIT WEBSITE
  • itCraft

    Verified
    High-end development for mobile innovation leaders
    Top rated software house that delivers mobile and web application for clients around the world. 11 years on the market, 100+ engineers, 250+ projects delivered. All aspects related to safety  [... view the full profile of ItCraft]
    New York City, New York
    100 - 249 $50/hr $50,000 & Up
    VISIT WEBSITE
  • Seller Interactive

    Verified
    Come to us for all your Amazon needs!
    Seller Interactive is an Amazon SEO, PPC and marketing agency offering a range of services to unlock your business's potential on Amazon.  [... view the full profile of Seller Interactive]
    New York City, New York
    100 - 249 $300/hr $1,000 - $10,000
    Expertise
    Amazon
    Content Creation
    Digital Advertising
    Amazon SEO
    SEO Consulting
    Amazon
    Google Ads
    VISIT WEBSITE
  • SLT Consulting

    Verified
    Female-led, strategy-driven, boutique digital marketing agency.
    SLTC partners with businesses that are early-stage startups ready to accelerate growth as well as established brands preparing for the next phase of growth.  [... view the full profile of SLT Consulting]
    New York City, New York
    Under 49 $185/hr $1,000 - $10,000
    Expertise
    Lead Generation
    Content Creation
    VISIT WEBSITE
  • Verified
    Award-Winning Web Design Agency
    We are an award-winning web design agency, focused on creating bespoke & interactive web experiences for aspiring & established businesses and enterprises.  [... view the full profile of Creative Brand Design]
    New York City, New York
    Under 49 $120/hr Inquire
    Expertise
    Copywriting
    Content Creation
    SEO Consulting
    On-Page Optimization
    Google Ads
    Instagram
    LinkedIn
    Social Media Consulting
    VISIT WEBSITE
  • eSEOspace

    Verified
    Custom Website Design Strategy. Local US-based team! We Preserve & Optimize your SEO in the Process
    We have 10+ years of experience designing websites from scratch. Our background and emphasis in behavior science allows us to creatively design websites to convert.  [... view the full profile of ESEOspace]
    New York City, New York
    Under 49 Inquire $1,000 - $10,000
    Expertise
    Local Optimization
    Link Building
    Amazon SEO
    Technical Analysis
    Multilingual SEO
    Video SEO
    SEO Consulting
    VISIT WEBSITE
  • Starfish

    Verified
    The brand experience is the brand.
    Starfish is an illustration, branding, visual communication, and creative communications agency founded on the philosophy that the brand experience is the brand. It is our strong belief that a brand  [... view the full profile of Starfish]
    New York City, New York
    Under 49 $150/hr $25,000 - $50,000
    VISIT WEBSITE
  • Pristine Advisers

    Verified
    Placing clients in front of the audiences that matter most to YOU
    We are a full service Public and Investor Relations, Media Relations and Marketing firm. We work with Companies and individuals around the globe. No job is too big or small. We work with Financial  [... view the full profile of Pristine Advisers]
    Farmingdale, New York
    Under 49 $75/hr $1,000 - $10,000
    Expertise
    Facebook
    VISIT WEBSITE
  • Straight North

    Verified
    Make Every Click Count!
    Straight North is a full-service Internet marketing firm that works with you to customize the best mix of online marketing from PPC and email campaigns to SEO-based responsive websites to provide  [... view the full profile of Straight North]
    New York City, New York
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    B2B
    B2C
    On-Page Optimization
    Link Building
    Google Ads
    YouTube
    Social Media Consulting
    Facebook
    VISIT WEBSITE
  • Digital Drew

    Verified
    An Award Winning NYC Digital Advertising Agency With Official Google Partner.
    Digital Drew SEM is a search and social media advertising agency that ensures quality and value for all of our clients. Our services include: Creating copy and targeting on platforms such as Google  [... view the full profile of Digital Drew]
    New York City, New York
    Under 49 $100/hr Under $1,000
    Expertise
    Digital Advertising
    SEM
    B2B
    Technical Analysis
    SEO Consulting
    Link Building
    Facebook
    LinkedIn
    VISIT WEBSITE
  • Ecom Development NYC

    Verified
    Ecommerce Development & Marketing Agency Sourcing High Converting Ecommerce Solutions
    Headquartered in Manhattan, NYC, Ecom development is an Award Winning Ecommerce Development & Marketing Agency in USA. Ecom Development Provides Web Development Services Across All Major Ecommerce  [... view the full profile of Ecom Development NYC]
    New York City, New York
    100 - 249 $49/hr $1,000 - $10,000
    VISIT WEBSITE
  • StrategixDesign

    Verified
    Data-Driven UI/UX, Branding & Product Development Agency in the U.S.
    StrategixDesign build revolutionary digital experiences for businesses worldwide. Our forte includes data-driven marketing, branding, digital product development, content marketing and more.  [... view the full profile of StrategixDesign]
    Albany, New York
    100 - 249 $65/hr $10,000 - $25,000
    VISIT WEBSITE
  • The DigiTech Era

    Verified
    Let's Grow Your Digital Presence
    Welcome to The DigiTech Era, where we redefine digital marketing and empower businesses to thrive in the ever-evolving digital landscape. We specialize in providing exceptional digital marketing  [... view the full profile of The DigiTech Era]
    New York City, New York
    Under 49 $50/hr Under $1,000
    Expertise
    Content Creation
    Copywriting
    On-Page Optimization
    Local Optimization
    Google Ads
    YouTube
    Social Media Consulting
    Pinterest
    VISIT WEBSITE
  • Elit-Web

    Verified
    Elit-Web — More than Digital Marketing
    Digital Marketing, SEM, SEO, PPC, SMO, SMM  [... view the full profile of Elit-Web]
    New York Mills, New York
    100 - 249 $30/hr $1,000 - $10,000
    Expertise
    Marketing Analytics
    SEM
    Digital Advertising
    Link Building
    Local Optimization
    Google Ads
    Facebook
    Instagram
    VISIT WEBSITE
  • Burst Digital

    Verified
    With offices in the US & UK, we build & grow show-stopping brands worldwide!
    We are a collective of creatives based across the world, here to help your brand burst onto the digital stage.  [... view the full profile of Burst Digital]
    New York City, New York
    Under 49 $60/hr $1,000 - $10,000
    Expertise
    B2B
    VISIT WEBSITE
  • Ninjapromo

    Verified
    Kickstart your journey toward higher levels of visibility, traffic, conversions, sales, and ROI.
    Ninjapromo empowers your brand with cutting-edge B2B digital marketing solutions while revolutionizing your online presence. We craft strategic multichannel programs that deliver outstanding brand  [... view the full profile of Ninjapromo]
    New York City, New York
    100 - 249 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Napollo

    Verified
    Napollo
    Napollo Software Design established in Q1, 2011 is an ISO 9001:2015 Certified leading Technology Group from New York USA. Head quartered in Manhattan with international offices in Dubai, Oslo, Mecca  [... view the full profile of Napollo]
    New York City, New York
    100 - 249 $35/hr $1,000 - $10,000
    VISIT WEBSITE
  • BusySeed

    Verified
    Keeping your business busy - We've grown 400+ businesses
    Busyseed Specializes in lead conversion, eCommerce sales, search rankings and brand awareness. Generated over 100,000s sales for their clients. Digital agency that combines over 70 years of experience  [... view the full profile of BusySeed]
    New York City, New York
    Under 49 $49/hr $1,000 - $10,000
    Expertise
    Inbound Marketing
    Marketing Analytics
    Lead Generation
    Amazon
    LinkedIn
    Snapchat
    Reddit
    TikTok
    VISIT WEBSITE
  • Directive

    Verified
    Performance Marketing Agency Built for Tech Companies
    We're the trusted performance marketing agency for tech companies that delivers on our promise: revenue. Unlock new levels of business performance with our proprietary Customer Generation methodology.  [... view the full profile of Directive]
    New York City, New York
    100 - 249 $250/hr $1,000 - $10,000
    Expertise
    Marketing Consulting
    Marketing Strategy
    Growth Marketing
    DTC Marketing
    B2C
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.

Digital Marketing Expert Insights

Abhijit Roy
Abhijit Roy
Associate Professor – Chair, Howard University

What are the ethical considerations businesses should keep in mind when executing digital marketing campaigns?

Data security and privacy should be the topmost considerations. Just a couple of decades ago, prior to the advent of social media, we owned our data. But now, social media platforms allow us to use their platforms for free in exchange for accessing our browsing data. In other words, we are now essentially the product.

Other related issues include transparency, protecting intellectual property rights of content creators, seeking consent from users (particularly the parents when targeting young children), and most importantly ensuring that artificial intelligence (AI) programs are not used for the harm of society. [...]

What theoretical frameworks in digital marketing should businesses look for in an agency's approach to ensure a solid foundation?

Agencies should have a conceptual understanding of search engine optimization (SEO), search engine marketing (SEM), digital analytics, paid search, content marketing, affiliate marketing, social media marketing, influencer marketing, mobile marketing, etc. in ensuring a solid foundation in digital marketing.

Given the depth and breadth of the field, most agencies will choose to specialize in a limited number of areas listed above.

How important is personalization in digital marketing, and how can businesses implement it?

Personalization is very important for digital marketers. However, as noted in my response to the first question, consumers ideally should own their data and have their privacy rights. [...]

Given that digital marketing allows marketers to leverage personalization, the advertising (via paid search, display ads, etc.) is precisely targeted and much more efficient than advertising on traditional media platforms.

What are the latest academic research findings on digital marketing that businesses should consider when selecting an agency?

There are too many to mention. There are currently at least a dozen major marketing journals that publish research on digital marketing. [...] Here are a few of my recent coauthored research on both the micro and macro aspects of digital marketing.

  • Roy, A., Bakpayev, M., Boninsegni, M. F., Kumar, S., Peronard, J. P., & Reimer, T. (2023). Technology-enabled well-being in the era of IR4. 0: marketing and public policy implications. Journal of Consumer Marketing, 40(4), 431-444.  https://doi.org/10.1108/JCM-11-2021-5021
  • Xu, L., Roy, A., & Niculescu, M. (2023). A dual process model of the influence of recommender systems on purchase intentions in online shopping environments. Journal of Internet Commerce, 22(3), 432-453. https://doi.org/10.1080/15332861.2022.2049113
  • Xu, L. and A. Roy (2022). “Cashback as Cash Forward: The Serial Mediating Effect of Time/Effort and Money Savings” Journal of Business Research, 149 (October), 30-37. https://www.sciencedirect.com/science/article/abs/pii/S0148296322004428
  • Boninsegni, M., A. Roy, M. Bakpayev, S. Kumar, J. P. Peronard, and T. Reimer (2022). “Opportunities and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (IR 4.0) Technologies” Digital Policy, Regulation, and Governance Vol. 24 No. 1, pp. 93-105. https://doi.org/10.1108/DPRG-06-2021-0080

How do you see the future of digital marketing evolving in the next 5-10 years?

Five to ten years is a very long horizon. Digital marketing is changing every year. For example, just five years ago, digital advertising revenues had just overtaken television advertising revenues, but today it is three times as much and growing at an exponential rate.

We'll also see an increased influence of AI in digital marketing, voice search in SEO, more sophisticated levels of personalization, and advanced digital analytical techniques. We'll also see a rise in the use of IR 4.0 technologies such as Internet of Things (IOT), blockchain, 3D printing, wearables, augmented and virtual Reality (AR & VR), and the growth of the “metaverse” amongst others.
Abhijit Roy image
Eric S. Harvey, Ph.D.
Assistant Professor of Marketing, Western Michigan University

How can businesses ensure that the digital marketing agency they choose aligns with their brand values and objectives?

When choosing a digital marketing agency, [...] the following factors can help businesses make an informed decision:
  1. Ensuring alignment with brand values and objectives — businesses should choose an agency that takes the time to understand their brand values, culture, and objectives. This can be assessed through initial meetings where the agency asks relevant questions and proposes strategies that align with the business's goals.
  2. Case studies and references — reviewing the agency's past work and speaking with their current or past clients can provide insights into whether they have successfully worked with brands that have similar values and objectives.
  3. Cultural fit — the agency's work culture and ethics should resonate with your business. A good cultural fit ensures smoother collaboration and a partnership that aligns with your brand’s ethos.
What are some red flags that businesses should watch out for when choosing a digital marketing agency?
  1. Overpromising results — be cautious of agencies that guarantee immediate or unrealistic outcomes. Digital marketing success requires time and continuous effort.
  2. Lack of transparency — agencies should be open about their strategies, reporting, and billing. Lack of clarity in these areas is a red flag.
  3. One-size-fits-all approach — digital marketing needs to be tailored to each business. Avoid agencies that offer generic solutions without considering your unique needs.
What are the key indicators of a reputable and effective digital marketing agency?
  1. Proven track record — look for agencies with a history of delivering measurable results for clients in similar industries.
  2. Expertise and specialization — agencies with expertise in your industry or specific areas of digital marketing (e.g., SEO, PPC, content marketing) are often more effective.
  3. Continuous learning and adaptation — the best agencies stay up to date with the latest digital marketing trends and algorithm changes and adapt their strategies accordingly.
What are the benefits of working with a full-service digital marketing agency versus a specialized agency?

It’s important to note that there are benefits to working with both full-service and specialized agencies:
  1. Full-service agencies offer comprehensive solutions — from strategy to execution — across all digital marketing channels. This is beneficial for businesses looking for a one-stop shop to handle all their digital marketing needs, ensuring a cohesive strategy and saving time in coordination.
  2. Specialized agencies focus on specific areas of digital marketing (e.g., SEO [and] social media). They offer deep expertise and advanced strategies in their niche, which can be advantageous for businesses with specific needs or goals in that area.
How do you see the future of digital marketing evolving in the next 5-10 years?

Looking to the future, digital marketing is expected to become even more personalized, data-driven, and integrated with emerging technologies. Key trends include increased use of AI and machine learning for predictive analytics, personalization, customer segmentation, and automated decision-making.

Additionally, optimizing for voice and visual searches will become crucial as smart speakers and visual search technologies advance. Emerging technologies such as augmented reality (AR) and virtual reality (VR) will offer new ways to engage customers and create immersive brand experiences. As concerns over privacy grow, businesses will need to adapt their strategies to be more transparent and compliant with data protection laws.

Finally, consumers are increasingly favoring brands that demonstrate commitment to sustainability and social values, influencing digital marketing strategies to highlight these efforts.
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About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She now writes for DesignRush, still focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.