Looking for a trustworthy public relations firm to strengthen your brand, effectively secure media coverage, and manage press releases? We have assessed countless verified testimonials and success stories of top public relations companies to help businesses like yours find the right partner. Navigate our directory and customize your search based on location, team size, budget, and other criteria to find your ideal candidate.
We have also carefully curated this list of top public relations firms, after evaluating over 2,000 companies, considering their services, portfolios, pricing, industry standing, awards, and verified client reviews. Read on to explore their offerings, specializations, and success stories to find the right partner.
Table of Contents
The Number 1 Public Relations Firm as Selected by DesignRush Is...
1. Matter Communications
[Source: Matter Communications]
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2003
- Size: 250 - 499
- Location: Boston, MA
- Notable clients: CVS Health, Veritas, Cisco, Hitachi, Windsor Construction
Matter Communications specializes in integrated PR, marketing, and creative services, helping brands effectively convey their story to the right audiences. Its public relations services include media relations, crisis communication, reputation management, content creation, and executive thought leadership. The offering extends to speaking engagement strategies, influencer programs, corporate communications, and analyst relations.
Matter Communications Success Story
- Challenge: CVS Health wanted to build hype around the launch of its 80 new health and wellness products across the Live Better line. However, it was also facing challenges from its name being reused, product claim issues, and the COVID-19 pandemic. Tasked with the launch, Matter Communications knew it had to strategize cautiously.
- Solution: Matter Communications facilitated a virtual product unveiling stream, complemented by a branded set design, event e-vites, a landing page, and high-end mailers for media and influencers. It also invited micro-, mid-, and top-tier influencers to act as brand ambassadors and key media outlets to attend the event.
- Results: CVS Health recorded 116 virtual attendees, 65 event media attendees, and 142 million impressions. The event also helped increase its sales by 20%.
Check Matter Communications Agency Profile
2. Landis Communications
- Best for: Communications strategy
- Average hourly rate: $300
- Minimum budget: $10,000 - $25,000
- Founded: 1990
- Size: Under 49
- Location: San Francisco, CA
- Notable clients: AEye, Benefit Cosmetics, Old Navy, Emirates Airlines, Center for Neuro Skills
Landis Communications' offerings are extensive; newsjacking, media relations campaigns, key messaging, crisis communication, influencer marketing, social media marketing, content marketing, and event planning services, to name a few. It also provides specialized PR strategies for healthcare, pharma, biotech, and real estate companies. With over 30 years of industry experience, the agency received recognition as America’s #1 PR Firm by Ragan’s Ace Awards.
Landis Communications Inc. Success Story
- Challenge: AEye is a sensing solutions provider that sought Landis Communication's assistance in devising a communication strategy to change the negative perception of lidar sensors and broaden its technology's reach across other industries.
- Solution: Landis Communications launched media outreach and brand awareness campaigns for smart cities, defense, and B2B automotive sectors while helping AEye penetrate the Japanese marketplace. Simultaneously, the agency created a thought leadership platform, dubbed Green Triangle, to secure speaking engagements and increase published content. It also focused on ensuring AEye remained positively associated with consumer safety.
- Results: AEye was mentioned across 16,200 media outlets, including ABC News broadcasts. Additionally, its booth at the CES autonomous tech event increased its media attention by 50% compared to previous years.
Check Landis Communications Inc Agency Profile
3. Bolt PR
- Best for: Thought leadership campaigns
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2007
- Size: Under 49
- Location: Dallas, TX
- Notable clients: Marriott, The Nightfall Group, El Polo Loco, Moto America, Visionet
Bolt PR helps brands drive impact through comprehensive public relations, and digital and content marketing services. Its PR suite covers narrative design, press material development, media relations, influencer engagements, crisis communications, media training, and more. The Bolt team boasts over 200 years of combined experience and has received numerous accolades verifying its work, including the ‘PR Agency of the Year’ award from Whisky Magazine.
Bolt PR Success Story
- Challenge: An HR startup needed help promoting its brand. Even though the company experienced significant traction, it encountered challenges in advertising the platform due to the negative perceptions about embracing such a service.
- Solution: Bolt PR undertook a thought leadership initiative with the client's executive team and promoted their expertise across platforms to build their profile on a national scale. To position the client as an expert in workplace harassment and discrimination, the agency also deployed a campaign comprising byline content, podcasts, print interviews, and established presence across online and broadcast media outlets.
- Results: Following the PR campaign, the client recorded over 200 pieces of coverage, 200 million media impressions, and a 25% increase in website visitors while witnessing a 300% company growth.
4. 5W Public Relations (5WPR)
-public-relations--Picture-content.jpg)
- Best for: Influencer marketing
- Average hourly rate: $175
- Minimum budget: $10,000 - $25,000
- Founded: 2003
- Size: 100 - 249
- Location: New York City, NY
- Notable clients: ThriftBooks, GNC, Kodak, P&G, SmartThings
5WPR is a full-service marketing and public relations firm committed to delivering forward-thinking communications poised to build strong brand reputations. Its services include event marketing, digital marketing, SEO and online reputation management, link building, social media, celebrity and influencer relationships, product integrations, strategic planning, and integrated marketing.
5W Public Relations Success Story
- Challenge: ThriftBooks, one of the largest online secondhand book retailers, enlisted 5WPR’s services to increase brand awareness, growth, followers, sales, and customer lifetime value by leveraging macro reading trends.
- Solution: 5WPR collaborated with the client’s in-house team and social media creators to create Instagram, Facebook, and TikTok content, leveraging specific hashtags to encourage user-generated content (UGC) and interactions. Moreover, the agency deployed a newsjacking campaign and developed a message map to ensure the PR content was always relevant.
- Results: ThriftBooks increased its audience size by 545%, conversion rate by 26%, social media impressions by 327%, and engagements by 108%. It also gained 15,000 loyal customers and 50 million views on its video content.
Check 5W Public Relations Agency Profile
5. Coyne PR
- Best for: Event marketing
- Average hourly rate: $40
- Minimum budget: $1,000 - $10,000
- Founded: 1991
- Size: 100 - 249
- Location: Parsippany-Troy Hills, NJ
- Notable clients: Daytona International Speedway, Disney, Hard Rock Cafe, Bayer, BMW
Coyne PR specializes in integrated, channel-agnostic communication strategies that help clients create authentic, culturally relevant brand engagements. Its public relations portfolio includes earned media strategy, media relations, press materials, message development, media training, bylined articles, and op-eds. It also offers spokesperson identification, editorial calendars, and paid program integrations.
Coyne PR Success Story
Challenge: Daytona International Speedway contracted Coyne PR to create a three-year strategy around its redeveloped motorsports stadium, DAYTONA Rising. The strategy was intended to promote the venue as the world’s first motorsports stadium and build hype among the motorsport community.
Solution: Coyne PR organized a massive construction equipment competition called DAYTONA Rising 500, wherein the event winners had the honor of breaking ground on the project’s construction site.
Results: Daytona International Speedway's event generated over 1 billion impressions, 8,000 stories, and more than $19 million in publicity value.
6. Idea Grove®
- Best for: B2B public relations
- Average hourly rate: $175
- Minimum budget: Inquire
- Founded: 2005
- Size: Under 49
- Location: Dallas, TX
- Notable clients: Krista Software, Aprimo, Chowly, PhelpsUnited, Instico
Idea Grove is a B2B public relations firm specialized in creating captivating storylines to secure media exposure and stimulate active engagement. Its service includes branding, thought leadership, and digital PR strategies with a streamlined work frame encompassing strategy development, media outreach, press releases, and campaign monitoring. It also offers brand strategy, web design, content marketing, and performance marketing.
Idea Grove® Success Story
- Challenge: Krista Software wanted to leverage the buzz around AI to promote its services by contributing valuable insight online. However, standing out amidst numerous companies discussing AI required a strong strategy.
- Solution: Idea Grove conducted a survey on the US adult’s perception, knowledge, and attitudes on AI and created an in-depth report presenting the findings. The report, which was posted on the client’s homepage, increased brand visibility and became a cornerstone for valuable inbound links. The agency also implemented an extensive media relations campaign and newsjacking, highlighting the client as a thought leader.
- Results: In addition to securing coverage in distinguished publications like Forbes and Fortune, the media outreach increased the domain rating by 250%. Krista Software also reported 43 brand placements, 132 million in total audience reach, 267 website visitors, and 37 inbound links.
Check Idea Grove® Agency Profile
7. The LaunchPad Agency
- Best for: Product launch campaigns
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2015
- Size: Under 49
- Location: El Segundo, CA
- Notable clients: Coral Smart Pool, Adobe, Electronic Arts (EA), Activision, Capital One Bank
The LaunchPad Agency is a public relations firm that offers comprehensive PR strategy and messaging development, press release creation, creative media pitches, media database email blasts, and targeted media outreach, among other things. Drawing on its extensive industry experience, the agency orchestrates effective marketing initiatives spanning media giveaways and contests, influencer marketing, thought leadership campaigns, targeted PR databases, and holiday guide and gift development.
The LaunchPad Agency Success Story
- Challenge: Coral Smart Pools sought LaunchPad Agency’s expertise to launch MYLO Virtual Lifeguard, its new AI-powered system designed to prevent drowning and save lives. The client envisioned enhancing the visibility of its latest technology and employing digital marketing strategies to spur sales growth.
- Solution: The LaunchPad Agency produced video ads highlighting the product's benefits and created a landing page featuring customer testimonials, doubling as a digital hub for the campaign launch. Additionally, it deployed targeted ads, influencer collaborations, UGC, campaign optimization, and A/B testing initiatives.
- Results: Coral Smart Pools experienced a 6.2x return on ad spend (ROAS), a 31% add-to-cart purchase rate, a 2.39% click-through rate for social media, and a $0.74 cost per customer with a 9% conversion rate from user sessions.
Check The LaunchPad Agency Profile
8. BPM-PR Firm
- Best for: Celebrity endorsement campaigns
- Average hourly rate: $149
- Minimum budget: $10,000 - $25,000
- Founded: 2005
- Size: Under 49
- Location: New York City, NY
- Notable clients: The Mane Choice, Simple Deal, The Moulin Rouge, Beauteque, Sabon
BPM-PR Firm crafts bespoke PR campaigns and captivating narratives that promote engagement and facilitate a strong media presence. It offers corporate communication and crisis and reputation management, curating campaigns for local, national, and global clients. It also tailors industry-specific PR services for fashion, consumer products, beauty, technology, lifestyle, and wellness brands.
BPM-PR Firm Success Story
- Challenge: Online hair products brand The Maine Choice wanted to advance its media presence and secure speaking engagements, celebrity endorsements, and media reviews to build public credibility for its products, primarily for The Metabolism Plus Hair Growth Vitamins.
- Solution: BPM-PR Firm collaborated with well-known natural hair bloggers and beauty influencers on Instagram, Twitter, Facebook, and YouTube, prompting them to partake in a unique challenge associated with the product. Additionally, it set up speaking engagements at relevant events and product placements in popular beauty media publications, like Glamour Magazine.
- Results: The campaign successfully penetrated the competitive beauty and healthy hair markets across the US, increasing sales. Moreover, the acquisition of celebrity endorsements significantly bolstered the product's credibility, further amplified by positive reviews from celebrities and the general press.
Check BPM-PR Firm Agency Profile
9. Digital Third Coast
- Best for: Digital PR campaigns
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2007
- Size: Under 49
- Location: Chicago, IL
- Notable clients: US Foods, IPX1031, Intelligentsia Coffee, Goldberg Law Group, CraftJack
Specializing in digital public relations, Digital Third Coast offers content research and production, media outreach, newsjacking, link building, and reporting. It boasts a portfolio of over 300 clients with a 95% retention rate. The agency also prides itself on having close working relationships with the New York Times, the Atlantic, NPR, Bloomberg, Reuters, Harvard Business Review, Forbes, TechCrunch, National Geographic, and more.
Digital Third Coast Success Story
- Challenge: US Foods came to Digital Third Coast with the vision to strengthen its position as an industry leader and improve its website's domain score to outrank its main competitor.
- Solution: Digital Third Coast conducted an SEO campaign targeting high-converting keywords and phrases and a digital PR campaign to enhance the website's inbound linking profile. The digital campaign emphasized US Foods' food delivery service and featured content relevant to both niche and general audiences.
- Results: US Foods advanced its domain authority from 58 to 61, with a 23% increase in the number of keywords ranked for the first three results on Google. It also published viral content that received over 500 linking media placements in three weeks.
Check Digital Third Coast Agency Profile
10. Edelman
- Best for: Event conceptualization
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1952
- Size: 1,000 & up
- Location: New York City, NY
- Notable clients: eBay, Taco Bell, Dove, Xbox, HP
Well-established in the public relations industry, Edelman provides brand marketing and communications, brand journalism, corporate reputation, crisis reputation and risk, branded entertainment, executive positioning, media relations, public affairs, and research and data analytics. It has dominated the industry for over 25 years and has won multiple awards, like the Shorty Awards and Agency Dynasty of the Year by PRWeek US.
Edelman Success Story
- Challenge: eBay hired Edelman to strengthen its position as the leading marketplace for new and pre-worn shoes. It also sought to support sneaker culture and build its brand on the love for sneakers rather than just securing profit.
- Solution: Edelman crafted the "Wear 'Em Out Store" campaign, rewarding sneakerheads with a 70% discount for wearing their new shoes immediately after purchasing. The campaign was scheduled right after the Anaheim sneaker convention and covered exclusive interviews, compelling imagery, celebrity spokespersons, influencer marketing, and local advertising campaigns targeting customers in nearby areas.
- Results: eBay's event witnessed a 99% participation rate, a 2,000% surge in brand mentions, 60 unique media coverage pieces, and 127% improved brand sentiment. The client also increased sales by 25% compared to the previous year.
Learn more about our industry research and agency selection processes on the Agency Ranking Methodology page.
10 Most Popular Public Relations Firms Compared
Agency Name | Location | Hourly Rate | Size | Best For |
Matter Communications | Boston, MA | Inquire | 250 - 499 | Overall |
Landis Communications | San Francisco, CA | $300 | Under 49 | Communications strategy |
Bolt PR | Dallas, TX | Inquire | Under 49 | Thought leadership campaigns |
5W Public Relations (5WPR) | New York City, NY | $175 | 100 - 249 | Influencer marketing |
Coyne PR | Parsippany-Troy Hills, NJ | $40 | 100 - 249 | Event marketing |
Idea Grove® | Dallas, TX | $175 | Under 49 | B2B public relations |
The LaunchPad Agency | El Segundo, CA | Inquire | Under 49 | Product launch campaigns |
BPM-PR Firm | New York City, NY | $149 | Under 49 | Celebrity endorsement campaigns |
Digital Third Coast | Chicago, IL | $150 | Under 49 | Digital PR campaigns |
Edelman | New York City, NY | Inquire | 1,000 & up | Event conceptualization |
Public Relations Firms Industry Research
Key Findings on the Public Relations Firms on DesignRush
- 84% of agencies have less than 50 employees, indicating the prominence of small and boutique firms.
- The most common minimum budget requirement among public relations firms ranges from $1,000 to $10,000, with 41% of the listed agencies falling into this category.
- Around 28% of PR firms have mid-range hourly rates, charging between $101 and $200.
- Public relations firms on DesignRush are most frequently reviewed by clients in the Marketing and Advertising sector, constituting 6% of the total reviews.
- Small businesses encompass the predominant client segment, accounting for 45% of client reviews.
Our Research in Detail
Continue reading for a detailed breakdown of our precise findings, collected from each metric utilized in the above report:
Employees per Agency
- A significant portion of public relations firms are small businesses, with 84% having fewer than 50 employees. The prevalence of small-scale agencies suggests a dynamic and competitive industry with a strong emphasis on niche specialization and personalized service.
- Only 53 of the 1900 agencies have more than 250 employees, representing a small pool of entities equipped to take on high-volume projects.
Minimum Budget
- 41% of PR firms accept projects in the $1,000-$10,000 price range, suggesting that affordability is a key selling point in the industry.
- 34% of agencies do not disclose their minimal budget requirements, signifying a preference for customized pricing structures.
- A small fraction of the PR agencies (5%) requires a $25,000 minimum project budget, while 2% are on the higher end of the price range, with service starting at $50,000. These agencies typically work on more extensive PR campaigns and international outreach ventures.
Average Hourly Rate
- The most common hourly rate is between $101 and $200, with 28% of PR firms falling under this range. This reflects a trend towards competitive pricing and mid-range costs.
- 40% of agencies do not provide their hourly rates and prefer direct inquiries from potential clients. These agencies likely tailor their pricing strategies depending on project scope and specific requirements.
Founding Years
- Despite the economic downturn in the late 2000s, the PR industry remained robust, with 11% of the agencies being established during this period. The need for companies to uphold or repair their reputations amid economic difficulties likely spurred this growth.
- 86 agencies were established in 2020, defying the challenges posed by the COVID-19 pandemic. While the rate of new agency creation slowed slightly in 2021, the overall number remained relatively high, underscoring the continued reliance on PR to manage crises and adapt to evolving market conditions.
Industry Focus
- Marketing and Advertising agencies have the highest concentration of client reviews at 6%, which can be attributed to the fact that both industries complement each other.
- Due to the versatile nature of their services, public relations firms extend their service to other sectors, including Information Technology and Services (5%), Financial Services (3%), Health, Wellness, and Fitness (3%), Construction (3%), and Computer Software (3%).
- Retail and Publishing agencies make up only a small fraction of the reviews, each representing 2%.
Here are the top 3 public relations firms per industry:
Industry | Top 3 Public Relations Firms |
Marketing and Advertising | |
Information Technology and Services |
|
Financial Services |
|
Health, Wellness and Fitness | |
Construction |
|
Computer Software |
|
Retail |
|
Publishing |
|
*Data derived from the highest number of client reviews mentioning these industries
Client Size
- Businesses with less than 50 employees constitute 45% of client reviews, suggesting that small businesses and startups with limited in-house resources employ PR services the most.
- 12% of reviews are from companies with 50-249 employees, reflecting a smaller demand for public relations services across medium-sized companies.
- Merely 4% of reviews come from enterprises with over 1,000 members, indicating preference among these entities to do PR internally.
Check out the top 3 public relations firms that provide services tailored to the different sizes of businesses:
Client size | Top 3 Public Relations Firms |
Small businesses Under 49 employees |
|
Mid-sized businesses 50-249 employees |
|
Large businesses 250+ employees |
|
Enterprise-level businesses 1000+ employees |
|
*Data based on the size of the companies that provided the highest number of reviews
This industry analysis is intended to help businesses make more informed decisions when selecting the right agency. At the same time, it may also help agencies improve their market positions and find better client matches.
Best Public Relations Companies from Around the World
Your search query is too short, please try typing at least 3 characters.
Kickstarter & Indiegogo Marketing Services.BoostYourCampaign is one of the leading crowdfunding agencies in the world, specializing in launching and scaling successful Kickstarter and Indiegogo campaigns. With a focus on strategic pre-launch [... view the full profile of BoostYourCampaign]New York City, New York Under 49 $150/hr $1,000 - $10,000
Public Relations Firm Hiring Guide
What is a public relations firm?
A public relations firm is a firm that helps businesses manage their public image and communications. It creates and maintains a positive reputation for their clients by handling media relations, crafting press releases, and managing public appearances. Its goal is to influence public perception and enhance the client’s reputation.
There are three types of PR firms servicing different business needs, namely:
- Boutique PR firms
Deliver a more tailored and personal approach despite their limited resources. They also have smaller teams compared to big agencies. - Enterprise PR firms
Have extensive networks and tools to assist clients on a grander scale. - Specialized PR firms
Have in-depth expertise in specific industries, niches, or areas of public relations. - Traditional PR firms
Usually focus on securing media placements in newspapers, TV, and radio rather than digital platforms.
What do public relations companies do?
Public relations companies establish a favorable public perception for their clients by securing media coverage. They manage clients' reputations through earned, owned, and paid communications.
The primary responsibilities of PR companies include:
- Media relations
Building relationships with journalists and securing media coverage through press releases, pitch letters, and media interviews. - Crisis communication
Developing and executing plans to respond to negative publicity, scandals, or other crises that could damage a company's reputation. - Social media marketing
Creating and managing social media campaigns to engage with audiences, build brand awareness, and drive traffic to websites. - Content marketing
Developing high-quality content like blog posts, articles, and videos to educate and inform audiences, and position the company as a thought leader. - Event planning
Organizing and executing events, such as press conferences, product launches, and industry conferences, to generate buzz and media coverage. - Reputation management
Monitoring online and offline conversations about the company and taking steps to protect its reputation. - Public affairs
Engaging with government officials and policymakers to influence legislation and regulations that impact the company's industry. - Internal communications
Developing internal communication strategies to keep employees informed and engaged.
What is the difference between a publicist and a public relations firm?
A publicist primarily relies on the press and media interactions to communicate information, create public exposure and awareness, and add credibility and validation to brand messaging. They focus on highlighting specific aspects of a brand to influence positive public perception.
On the other hand, a public relations firm builds and maintains a favorable reputation for a company or a client by leveraging multiple channels like community events, social media, and other forms of communication. Their work encompasses a broader range of strategies to engage with the public, stakeholders, and potential customers.
How much do public relations firms charge for their services?
On average, public relations firms charge around $8,000 a month. Larger premium PR firms may charge $20,000 to $50,000, while a boutique agency's asking price may range from $2,000 to $5,000 a month.
These factors usually determine the rates:
- Scope of work
- Payment terms
- Expertise and experience
- Agency’s location
- Agency size and prestige
The top 50 public relations firms on DesignRush charge an average of $127 per hour. 8.2% of these agencies accept projects with a minimum budget of $1,000, offering basic PR services. On the other hand, 1.8% of PR firms require a $50,000 budget, providing specialized expertise suited for enterprises and big businesses.
Why should I hire a public relations company?
You should hire a public relations company because it has the expertise to handle reputation management, communication strategies, and crisis management.
Moreover, you should also hire a public relations firm because it:
- Gives expert assistance for business growth
- Secures relevant media mileage
- Delivers your company’s message to the right audience
- Helps build your brand a strong public persona
- Keeps your business prepared for and secure in times of crisis
- Attracts investors and potential employees
- Organizes successful events
- Enables you to focus on core business needs
Success story
Our team of experts handpicked this case study to highlight the benefits of hiring a public relations firm in scaling the visibility and reach of your business:
- Challenge: Reebonz, a global eCommerce luxury brand, struggled to penetrate the highly competitive U.S. luxury market within a tight 90-day timeframe. The brand needed to quickly establish credibility, engage with an exclusive audience, and generate significant brand awareness to drive customer acquisition.
- Solution: PRA Public Relations implemented a comprehensive four-phase strategy. It started by securing high-profile media placements in renowned publications, such as Forbes, Paper Magazine, and Luxury Daily to improve the brand's credibility and generate significant media buzz. Additionally, PRA engaged the exclusive luxury consumer audience through social media platforms like Polyvore and Pinterest. The public relations company also collaborated with influential fashion and luxury bloggers and journalists to leverage their reach and authentic endorsements.
- Results: In 90 days, the partnership brought 67.253 million monthly impressions (188% of the goal) on published content and secured media coverage in 16+ publications, including Forbes.
How do I choose the best public relations firm for my business?
Choosing a PR team is a critical decision for any organization looking to enhance its public image, manage its reputation, or launch new initiatives.
To choose the best public relations firm for your business, follow these steps:
- Define your goals and budget
Your PR objectives will shape the services you need. For example, to increase brand awareness, you will need services like media outreach and influencer partnerships. On the other hand, to manage a bad reputation, you will need crisis management and media monitoring. Be clear about your budget allocation from the outset and be aware of your financial constraints. - Conduct preliminary research
Look for agencies that specialize in your industry. Use online resources, industry publications, reputable directories like DesignRush, and professional networks to create a list of potential partners. - Check their websites
Review case studies and successful campaigns. Pay attention to their creativity, strategy, and measurable results. Check their client list to understand their expertise and whether they have experience relevant to your needs. - Investigate credentials and reputation
Look for awards, industry recognition, and memberships in professional organizations. Read verified reviews and testimonials from past and current clients. DesignRush's directory is equipped with comprehensive filters, including one that highlights the most reputable and highly credentialed firms. - Assess their workforce
Evaluate team members’ qualifications and experience to ensure they can handle your PR requirements. Also, consider the agency’s size and resources. While a larger agency may have more resources, a smaller one may be able to offer more personalized services. - Analyze the services offered
Ensure they provide a comprehensive range of PR services, such as media relations, crisis management, content creation, social media management, event planning, and influencer outreach. Verify their digital capabilities, especially if online presence and digital marketing are crucial to your campaign. - Narrow your options to a shortlist
Create a list of up to five prospective agencies based on your initial findings and budget alignment. Communicate your intent to work with them and send a public relations request for proposal (RFP). - Receive proposals and set interviews
After analyzing the custom proposals received, invite each firm’s representatives for an interview. - Meet and discuss
During the interview, ask each team essential questions to assess its communication skills and capabilities. Discuss the proposal and its inclusions like customization options, pricing flexibility, reporting strategies, and results metrics. - Choose the PR firm
Choose the PR firm whose background and experience best align with your industry, requirements, budget, vision, and culture — a team with which you can build a long-term partnership.
If you need help finding the public relations firm that best fits your brand, visit our Marketplace and share your project details with us. We’ll sift through our global Agency Directory and recommend five ideal agencies that match your business requirements — for free.
How do I find the best public relations company on DesignRush that fits my budget?
Use DesignRush’s advanced filters to find the best public relations company based on your budget, ranging from $1,000 to $50,000, and other relevant criteria.
| Low Budget: 1k above | |
| Mid Budget: 10k above | |
| High Budget: 50k above |
Browse our agency directory to explore more profiles by location, industry niche, expertise, team size, pricing, and hourly rates so you can compare the best public relations firm and find the perfect fit for your project.
What are the key success metrics used by public relations firms?
Key success metrics used by public relations firms are the following:
- Media impressions
The total number of times a brand or message is seen in media outlets - Media reach
The number of unique individuals exposed to the brand or message - Media placements
The number of times the brand or message is featured in media outlets - Share of voice
The percentage of media coverage dedicated to a specific brand or topic compared to competitors - Sentiment analysis
Tracking the overall sentiment of media coverage, whether it's positive, negative, or neutral - Social media engagement
The number of likes, shares, comments, and clicks on social media content - Social media followers
The number of people following a brand’s social media accounts - Social media reach
The number of people who see a brand's social media content - Website traffic
The number of visitors to a brand’s website - Website referrals
The number of visitors who come to a website from media or social media - Conversion rate
The percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter - Crisis response time
The time it takes to respond to a crisis - Event attendance
The number of people who attend a brand’s events
What red flags to watch out for when hiring public relations companies?
When hiring public relations companies, watch out for these red flags to ensure a seamless partnership:
- Lack of transparency and communication
Beware of public relations companies that are unresponsive and don’t provide you with clear goals and visibility of the whole project as this could cause suboptimal results. - Unrealistic promises and results
Avoid public relations firms that boast about unrealistic guarantees. No reputable PR firm can guarantee specific media placements, so stay away from companies that overpromise results. - Lack of proven track record
Disregard PR firms with a weak track record of successful campaigns, especially in your industry or a similar one, because a lack of proven experience indicates an inability to develop effective strategies and deliver meaningful results. - Disregard for ethical and regulatory standards
Stay away from public relations companies that disregard ethical and regulatory standards as it can damage your brand’s reputation and lead to legal consequences. - Lack of the initiative in crisis management
Avoid public relations agencies that fail to proactively identify and plan for potential crises, as this could lead to significant financial losses and negative media coverage, eroded public trust.
What questions should I ask when hiring a public relations firm?
You should ask these questions when hiring a public relations firm to assess if they can accommodate your project needs:
Its Relevant Background
- Can you provide an overview of your agency's history and experience in the PR industry?
- What industries do you specialize in?
- Can you provide case studies or references from clients with similar needs?
- What are the qualifications and backgrounds of your team members?
- How do you measure the success of your PR campaigns?
- How have you handled a PR crisis for different clients in the past?
Its Services and Processes
- What PR services do you offer, and how do they align with our requirements?
- What is your process for developing a PR strategy tailored to a client's specific goals?
- How do you handle media relations?
- What kind of media contacts do you have in our industry?
- What tools or platforms do you use to track and analyze PR campaign performance?
- How often will we receive progress updates and reports on our PR campaign?
- Can you describe your approach to social media and digital PR?
- What is your process for creating and distributing press releases?
Related to Your Project
- What is your proposed timeline for starting and executing our PR campaign?
- How will you integrate our existing brand messaging and goals into your PR strategy?
- How do you ensure your PR efforts align with our marketing and business objectives?
- What are the key milestones and deliverables we should expect throughout the campaign?
- How do you handle changes or adjustments to the PR plan once the campaign is underway?
- What kind of involvement do you expect from our team?
What are the best public relations companies in the US?
The best public relations companies in the US are:
- Matter
- 5.0 stars on Google (4 reviews)
- Top clients: Veritas, Ledvance, IronNet, Roche Bros
- Landis Communications
- 4.8 stars on DesignRush (5 reviews)
- 4.7 stars on Google (13 reviews)
- Top clients: Old Navy, Match.com, Whole Foods Market, California College of the Arts
- Bolt PR
- 5.0 stars on Google (1 review)
- Top clients: Dream Hotel Group, AristaMD, Marriott, PetFolk
- 5W Public Relations
- 4.3 stars on Google (26 reviews)
- Top clients: The Trade Desk, All-Clad, Santa Margarita, Bowlmor AMF
- Coyne PR
- 3.3 stars on Google (6 reviews)
- Top clients: GRACO, Quaker State, Babycenter, Horizon Group USA
Why People Trust DesignRush
Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding top public relations firms. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.
Latest Trends Related to Public Relations
Public Relations
Public Relations
Public Relations