An SEO outsourcing company is a third-party marketing company that helps increase a brand’s online visibility and organic traffic. This specialized firm optimizes the website to improve user experience and search engine crawlability, targets relevant keywords that potential customers use when searching for topics related to the brand, and acquires backlinks from authoritative sources to boost the website’s authority.
In contrast, an in-house SEO team is part of the brand’s internal team and company. While this option may be more convenient for certain businesses, an SEO outsourcing company and services are ideal for businesses seeking cost-effective expertise and flexibility without long-term overhead costs.
Complimentary to these benefits, SEO outsource providers are well-equipped to help businesses overcome the following challenges:
- Poor website visibility and brand presence
- Low website traffic and conversion rates
- Inability to rank on search engines for important keywords
- Difficulty standing out against strong online industry competition
- Negative online feedback and reviews associated with branded keywords
- Struggling to achieve a favorable return on investment (ROI) on SEO efforts
- Search engine algorithm updates negatively impacting search engine rankings
- Experiencing penalties from search engines like Google
- Limited internal resources and experience
Considering that many enterprises delegate some or all of their SEO planning and execution to external providers, the global SEO market is anticipated to remain prolific. Notably, the market was valued at $74 billion in 2023 and is projected to reach $129.6 billion by 2030, growing at a CAGR of 8.3% from 2023 to 2030. The growth during the period can be attributed to increased digital media consumption, rising smartphone and internet access, and supportive government initiatives.
Success story
To showcase how an SEO outsourcing company can help businesses propel their traffic organically, we selected the following case study from Searchbloom:
- Challenge: Facing stiff competition in a niche market, a glass smokeware company struggled to establish brand visibility and drive traffic. Seeking to build awareness around its offering, the business consigned Searchbloom’s services.
- Solution: After auditing the client’s website and conducting an in-depth market analysis, Searchloom developed a multifaceted SEO strategy. The agency acquired industry-specific backlinks, enhanced internal link equity distribution, optimized on-page content, and targeted relevant keywords. To amplify the effort, Searchbloom refined the content structures and featured content and made adjustments to the structure data markup, website speed, and content silo structure.
- Results: Within two years, Searchbloom helped the client increase page-one rankings by 548%, top 3 keyword ranking by 429%, and domain rating by 169%. The client also experienced an 189% rise in revenue and a 118% boost in keyword ranking during its off-peak sale period.
