Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.

Emily Vargo Social Manager at Health In Hand

5.0★

Digital Marketing Review from Emily Vargo

Max is just the best to work with! After handling social content myself for my small business over the last seven years, the time came to hand things over to a professional and Max has proven to be exactly what I need. Ive been able to turn my focus to other behind the scenes things as my business grows and let Max handle the rest. So easy to work with, super effective communicator, and always a pleasure to work with.

Colin Medlock Owner at Lean Kitchen Greenville

5.0★

Digital Marketing Review from Colin Medlock

Max has been in charge of my digital marketing since before day 1. In our fourth year of working together, I’m still so pleased with the quality of service we receive. Max is a true business partner, and I recommend him to anyone looking to elevate their business.