A technical SEO agency is an agency that focuses on the technical aspects of SEO, such as website structure, speed, and code quality. It specializes in on-page and off-page optimization, technical audits, mobile optimization, and SEO analytics and reporting. By addressing these technical factors, a technical SEO company can help businesses increase their online visibility and drive organic traffic. 

Businesses often encounter various technical issues when it comes to optimizing their websites for search engines, so they turn to technical SEO agencies because they can tackle the following challenges: 

• Lack of technical SEO expertise 
• Inexperience in using specialized SEO tools and technologies 
• Insufficient knowledge of website architecture and backend systems 
• Unfamiliarity with technical SEO metrics and how to measure results effectively 
• Limited manpower and resources dedicated to technical SEO optimization 
• Difficulty in coordinating with technical teams to implement SEO recommendations 
• Struggling to keep up with evolving algorithm updates, trends, and best practices 

Optimizing technical aspects of a website is paramount for achieving top search rankings and driving traffic. For instance, site speed, a critical Google ranking factor, is often overlooked, with studies revealing that 72.3% of websites suffer from slow performance. 

To further demonstrate the impact of even a one-second delay on loading a website, research shows that it can lead to a 7% decrease in conversions and 11% fewer page views. This makes working with a technical SEO agency an essential step to optimize a business' website performance and get more conversions. 

Success story 

We picked this case study to highlight how prioritizing technical SEO can improve a website's search engine rankings and attract more quality traffic, which can eventually lead to enhanced brand visibility and increased conversions: 

• Challenge: An e-commerce website was struggling with technical SEO issues, including poor navigation, missing canonical tags, duplicate URLs, and unoptimized web pages. These technical problems made it difficult for Google to crawl and index the website's pages, leading to low search engine visibility. 
• Solution: A technical SEO services company, LinkGraph, immediately worked to resolve the e-commerce website’s critical technical issues. It conducted a comprehensive site audit to pinpoint high-priority problems and began implementing solutions at both the page and domain levels. Simultaneously, the agency created keyword-optimized supplemental content and launched an off-page optimization campaign to enhance the client's website authority. 
• Results: LinkGraph's technical SEO optimization quickly improved the client's website performance. Its efforts resulted in an impressive 150% increase in keyword rankings and a 198% increase in organic clicks in just a few months. The off-page optimization also earned 14 high-quality backlinks. 

Technical SEO agencies ensure that a website performs its best in the eyes of search engines, leading to higher rankings, increased organic traffic, and improved user experience. They’re like the architects and engineers of the digital world, making sure that a business' website is well-equipped to succeed in the competitive world of search engine optimization. 

A technical SEO company's work and specializations involve the following: 

• Website audit 
  Thorough inspections of a business website, identifying any technical issues that might be affecting its performance.  
• Website optimization  
  Improve the website's speed, mobile-friendliness, and overall technical health. This includes optimizing code, images, and server settings.  
• Core Web Vitals compliance  
  Check a website's adherence to a set of performance metrics established by Google, known as Core Web Vitals (CWV). It measures the user experience of a web page, focusing on factors like loading speed, interactivity, and visual stability.    
• Search engine compatibility  
  Ensure a website is compatible with Google's guidelines and can be easily crawled and indexed.  
• Structured data implementation  
  Add special code to a website that helps search engines understand the content, making it more likely to appear in rich snippets and featured snippets.   
• Increased website security  
  Indirectly improve website security by promoting code quality, optimizing server settings, and maintaining a well-structured sitemap. 
• Technical troubleshooting  
  Diagnose and resolve any technical SEO problems, such as broken links, duplicate content, and server errors. 
• Competitor analysis  
  Conduct a comprehensive competitor analysis to identify valuable link-building opportunities, which will help a website enhance its search engine rankings for target keywords. 

Success story 

Poor Core Web Vitals can harm both search engine rankings and user experience. This case study showcases how a technical SEO company helped a client optimize its CWV, aligning with Google's algorithm updates and delivering enhanced website usability: 

• Challenge: A global invoicing software company helps businesses with payment scheduling, invoicing, payment reminders, and integrated time tracking. It needed help preparing for Google's mobile page experience update in 2021, which could affect its online rankings and visibility. 
• Solution: To tackle this challenge, SALT.agency conducted a comprehensive audit for each website URL. The audit revealed that the existing theme was negatively impacting CWV across the entire site. The technical SEO services agency offered tailored recommendations for priority URLs and provided consultancy on WordPress theme selection. After the website overhaul, additional audits were conducted in the staging environment to ensure optimal mobile performance. 
• Results: The in-depth CWV audit and troubleshooting significantly improved the client's website performance. First Input Delay (FID) improved by 45%, Largest Contentful Paint (LCP) grew by 50%, and Cumulative Layout Shift (CLS) increased by 94%, resulting in an average improvement of 63%. 

It typically takes 3-6 months to start seeing results from technical SEO optimization. However, some improvements may be visible sooner, while others may take longer.  

Some factors that contribute to this include: 

• The website's current state — whether the technical issues are minimal or require major work 
• Market competition — competitive niches may require more time to achieve top rankings 
• Search engine algorithm updates that can impact SEO strategies and timelines 

It's also important to remember that technical SEO is a long-term strategy. While you might see some improvements sooner, it's important to maintain a consistent approach to achieve sustainable results. Consulting with a technical SEO company for guidance and support can identify specific areas for improvement and help implement effective strategies. 

Technical SEO agencies charge between $500 and $5,000, depending on the website size and the difficulty of optimization needed to improve the site. Technical SEO services can range from simple audits to complex overhauls. 

While the pricing can vary, here's a general estimate of costs for technical SEO services: 

• Technical SEO audits: $300-$5,000 
• Implementation: $55+/hour or $300+ per project 
• Technical SEO consulting: $100+/hour or $1,000/month (on average) 
• Maintenance and support: $150+ per month 

The top 50 technical SEO agencies on DesignRush charge an average of $92/hour. 48.9% of technical SEO companies accept projects with a budget of under $1,000 for simple website optimization services. Meanwhile, 0.4% of companies require a minimum budget of $50,000 to offer comprehensive services, including in-depth website audits and overhauls. 

Hiring a technical SEO company can offer substantial benefits for your website's online visibility and performance. Your business can also enjoy the advantages of expert knowledge, time efficiency, long-term results, and cost-effective marketing. 

You should consider working with technical SEO agencies because they: 

• Are experts in optimizing websites for better user experience and higher search engine rankings 
• Have in-depth experience in search engine algorithms and website architecture  
• Identify and implement effective strategies to improve a website's visibility and performance 
• Save clients time and resources so they can focus on core business activities 
• Use data and analytics to track and measure the effectiveness of their strategies 
• Stay up to date with the latest trends and best practices 
• Offer a significant return on investment (ROI) by driving more organic traffic to the website 
• Provide clients peace of mind that their online presence is in good hands 
• Offer on-hand website support and maintenance 

Another important benefit of hiring a technical SEO services company is that it can tailor its strategies to a business' specific industry, ensuring that the website is optimized for relevant keywords and search queries. 

Success story 

This case study illustrates the tangible benefits of working with a technical SEO agency to boost organic traffic and revenue: 

• Challenge: Pool Supply Unlimited faced challenges with its online visibility despite working with another SEO agency for basic on-page optimizations. Its goal was to significantly improve its organic search rankings to get more customers and increase sales. 
• Solution: The client found a new partner with Digital Position. The technical SEO services agency focused on improving the website's many technical issues and revamping its URL structure. It then implemented a keyword optimization strategy, created a blog, and made on-page enhancements including meta title changes, H1 improvements, new meta descriptions, and improved internal linking to further boost search engine visibility. 
• Results: Within 3 months, Pool Supply Unlimited's organic traffic increased by over 48%, leading to a remarkable 100% boost in organic revenue. The following year, the progress continued, with organic traffic reaching an outstanding 193% and revenue increasing by 141%. The website also achieved a #8 ranking for its target keyword. 

Choosing the right technical SEO agency will heavily impact your website's online success. Follow these tips to help you find the best partner for your business: 

1. Set your goals  
   Identify and define your desired outcomes — are you looking to increase organic traffic, improve rankings, or enhance user experience? A technical SEO agency will align its strategies with your specific objectives. 
2. Research companies  
   Explore industry directories and marketplaces, like DesignRush, search engines like Google, review platforms, and online forums. Compile a list of potential candidates. 
3. Shortlist and request a quote 
   Request proposals from your shortlisted technical SEO agencies to compare pricing, services, and contract terms. Prepare a well-defined request for proposal (RFP) to help you find a good match for your business. 
4. Assess their qualifications
   Make sure they have the right skills and credentials to improve your website. Look for technical SEO certifications from reputable platforms like Google and Moz. 
5. Check their portfolio 
   Look for agencies with proven technical SEO experience, especially with companies similar to yours. Read their case studies to see how they've optimized websites and addressed complex technical issues. 
6. Check client reviews and testimonials  
   Check the technical SEO company's track record through testimonials from previous clients. They can help you understand the agency's capabilities and the results they achieved. 
7. Inquire about their process  
   Ask about their approach to website audits, optimization strategies, reporting, and communication. A well-structured process is indicative of a professional technical SEO services agency. 
8. Ask about their tools and technologies  
   Inquire about the tools and technologies technical SEO services companies use for technical SEO. Up-to-date tools can significantly improve website efficiency and performance. 
9. Look for data-driven approaches  
   Technical SEO is data-driven, and the best agencies will use analytics tools to track performance, measure results, and make data-informed decisions. 
10. Check their online presence 
    Finally, evaluate the technical SEO agency's own website. Is it ranking well on the search results? Does it showcase expertise and a clear understanding of SEO best practices? This is the best indicator of its success. 

Need help finding the right technical SEO agency? Check out our Marketplace and tell us about your business. We will recommend five companies that perfectly match your needs — for free. 

Simplify your search for a technical SEO agency by using DesignRush's advanced filters. You can narrow down your options based on budget, ranging from $1,000 to over $50,000.

These are the key metrics to track and measure the effectiveness of your technical SEO efforts: 

1. Page load speed  
   Measures how quickly a website loads. Faster load times improve user experience and positively impact search engine rankings. 
2. Mobile responsiveness 
   Google prioritizes mobile-friendly websites in search results, so a website needs to be optimized for mobile devices. 
3. Core Web Vitals  
   Measure the user experience of a webpage, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). 
4. Indexation  
   Measures how effectively a website’s content is being crawled and indexed by search engines 
5. Bounce rate 
   The percentage of visitors who leave a website without taking action. A high bounce rate might indicate issues like slow-loading pages or poor user experience. 
6. Time on site  
   Tracks how long visitors spend on a website.  longer average time on site suggests good user experience and engaging content. 
7. Link health  
   Broken links can negatively impact user experience and search engine rankings, so they should be identified and fixed promptly.  
8. Site security (HTTPS)  
   HTTPS encrypts data, ensuring user confidentiality and data integrity.  
9. Structured Data Markup  
   Influences how search engines interpret and show content in search results. 
10. Canonicalization  
    Prevents duplicate content issues by helping search engines understand and index the preferred version of a web page when multiple URLs point to similar content. 
11. XML sitemap health  
    Verifies that a website has a valid XML sitemap, which helps search engines understand website's structure and content. 

These metrics are key to understanding the effectiveness of technical SEO. Monitoring them offers a clear picture of a website's performance and allows owners to make informed decisions to improve it. 

These are the questions to ask when talking to a technical SEO agency: 

Its Relevant Background 

1. How long has your company been specializing in technical SEO services? 
2. What tools and software do you use? 
3. Do you have any certifications or accreditations related to technical SEO? 
4. How do you stay updated with the latest technical SEO trends and algorithm changes? 

Its Services and Processes 

1. What specific technical SEO services do you offer? 
2. How do you measure and track the success of your technical SEO campaigns? 
3. How do you approach technical SEO audits and what kind of reports or recommendations do you provide? 
4. Can you explain your process for optimizing website speed and performance? 
5. How do you prioritize Core Web Vitals optimization within your overall technical SEO strategy? 
6. How do you approach keyword research for technical content? 
7. Do you offer ongoing technical SEO maintenance and monitoring services? 

Relevant to Your Project 

1. Can you assess my website's current technical SEO health and identify areas for improvement? 
2. Can you share some case studies or success stories with clients in similar industries or niches to mine?  
3. How do you plan to optimize my Google Business Profile listing? 
4. Can you provide examples of how you've helped clients improve their backlink profile? 
5. How will you communicate and collaborate with my team throughout the project? 

Through these questions, you can gain valuable insights into a technical SEO company's experience, capabilities, and suitability for your specific project. 

These are the best technical SEO agencies in the US: 

1. Victorious 
   • 4.8 stars on DesignRush (7 reviews) 
   • 4.8 stars on Google (70 reviews) 
   • Top clients: Salesforce, SoFi, GoFundMe, GE Digital 
2. LinkGraph 
   • 4.9 stars on DesignRush (33 reviews) 
   • 4.6 stars on Google (10 reviews) 
   • Top clients: Bright Pattern, ebay, Indian Motorcycle, The Home Depot 
3. Sixth City Marketing 
   • 5.0 stars on Google (28 reviews) 
   • Top clients: Kent State University, TYKMA Electrox, Shini USA, Valco Valley Tool & Die 
4. Digital Position 
   • 4.4 stars on DesignRush (2 reviews) 
   • 5.0 stars on Google (12 reviews) 
   • Top clients: Fleet Feet, Crossrope, UVSkinz, Laticrete 
5. Outpace 
   • 4.3 stars on DesignRush (1 review) 
   • 4.7 stars on Google (13 reviews) 
   • Top clients: Data Security Firm, National Health Care Provider, National Moving Company, Joe & Bella