Buying Backlinks for SEO: How It Can Benefit Your Content Marketing Strategy

Buying Backlinks for SEO: How It Can Benefit Your Content Marketing Strategy
Article by Bisera StankovskaBisera Stankovska
Last Updated: August 17, 2022

Achieving a high standing as an expert in your industry is a big challenge for most businesses. Building up your website content takes a lot of work – while it’s certainly possible, you can create a robust library of articles that receive a steady amount of traffic, but you may not have the highest ranking on search engines.

One way to increase your discoverability and grow your network of reliable links is by buying backlinks for SEO. Learn more about how this technique can address your SEO rank, boost your website presence, and improve your audience engagement. But the first question is, “How do backlinks work?”

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What Is Backlink Buying About?

First, let’s define backlinks. These refer to the attached hyperlinks that direct traffic to and from one website to another. Regarding SEO, backlinks communicate to search engines how credible or reliable your content is to potential readers, which affects your ranking and discoverability.

Backlink buying was rampant in the early days of the internet, with websites eager to place high on search engines to gain clicks and ad revenue. This, however, didn’t mean they had reliable or valuable information.

In 2012, Google made it its mission to improve the quality of searches its customers would encounter. They developed the Penguin algorithm update to set high standards for their search results. This tracked down unnatural, deceptive, or manipulative web pages. They penalized these websites with poor rankings or completely removed from the results.

While this didn’t completely discourage buying backlinks, it motivated the link-building market to craft better material so they could rank well on search engines.

How to Buy Backlinks

Now, knowing how backlinks can benefit your brand, how do you integrate them into your marketing processes? Below are the steps to buy backlinks for SEO:

Step #1: Prepare the Appropriate Content

First things first, conduct the initial SEO keyword research to determine the following details:

  • What topics and backlinks do you need, and for which keywords?
  • Do you have existing content that is qualified for SEO backlinks? Which of them can you boost?
  • Which websites would be the best candidates to link from? How well are their domains rated?

Setting up your potential backlinks is an essential part of your strategy. This also allows you to take inventory of your current material and what other avenues you can improve.

Step #2: Source Websites Accepting Backlink Advertising

After thoroughly analyzing the details from step one, you can start looking for high-quality backlink options. Put your audience first and foremost, which you can investigate by asking the following points:

  • What information are they likely to want to learn soon after another?
  • Who would they trust to give them this information?
  • What is the efficient way we can gather and share these details with them?

Consider the websites, platforms, and professionals crafting the material for your sponsored content. This means sifting through their portfolios, existing articles, influence, and audience to see how well they match your own.

Step #3: Partner with Bloggers

You may be starting from scratch or with existing content – whichever the case, you can work with experienced bloggers to craft high-quality material for you. You can partner with freelance or affiliate bloggers, peers in your field or collaborate with experts who are in a position to review or comment on industry matters. Keep in mind your content strategy and consider the following as you develop your SEO backlink content:

Think of your long-term content plans and how you can develop a roster of articles to help your audience for years to come.

Be prepared to update your articles as needed in the future to make them ready for new developments in your business.

Step #4: Optimize Your Anchor Text for Backlinks

Closely intertwined with step three, you’ll want to develop an SEO strategy to inform your content development process. Apply best practices to your keywords and anchor text with the help of SEO companies.

Know the relevant keywords you want to target. This will update regularly depending on the algorithm and the course of the industry, so have your SEO specialists on-hand to monitor and relay changes to your content team.

Step #5: Apply Quality Backlinks to Your Existing Keywords

Be as discerning as possible with the backlinks you create. This will not only please the search engine algorithms but also meet your audience’s demands. A quick scan through a few lines of text will be enough to convince a regular web browser that your content is trustworthy. This improves your brand’s standing as a credible source and encourages users to return for more content.

Different Kinds of Backlinks

While Google's big push has shifted the course of backlinks, it hasn’t prevented the practice. Instead, SEO specialists and content writers have become more competent in utilizing backlinks to craft and maintain a network of resources to improve their web page rankings. This also provides users with the appropriate information to match their search.

  • Dofollow Link – Also known as sponsored links, this type of backlink informs search engines that the resource is being advertised or sponsored, as arranged by the two websites.
  • Nofollow Link – This backlink informs search engines that the connection between the two websites is purely for reference, and neither endorses the other.

With the algorithm constantly changing, it’ll be a task for your SEO experts to track how these may adjust in the future. For now, dofollow or sponsored links do well in receiving ranking credit. Use this feature to your advantage and craft relevant articles that meet your visitors’ needs.

Can Business Owners Buy Backlinks?

The short answer is “yes”! While the practices have changed over the years, backlink buying remains a viable option to boost your search engine rankings and promote your content.

As mentioned above, backlinks can be sponsored or endorsed. You can partner with other businesses looking to improve their online presence through web content. That said, it’s crucial to source and invest in high-quality backlinks. Otherwise, you may not get value for your money, and it might result in poor rankings instead.

High Quality vs Low-Quality Backlinks

Search engines have incited many SEO improvements over the years. This has led to the shift to high-quality backlinks we are familiar with today.

If you remember browsing websites in the early 2000s, you’ll have an image in your head of how low-quality backlinks were made. In poor practice, there was a web content trend lacking relevant articles. There were several articles weren’t valuable or beneficial to readers but instead were focused on ranking high on search engines.

Since then, web pages have vastly improved in quality thanks to developments in search engine algorithms. By setting high search results standards, users can find content more relevant to their needs. In satisfying customers’ needs, search engines set themselves as the reliable go-to platform for meaningful information.

How Do Backlinks Help Content Marketing Strategy?

Building out your web content is a key part of your marketing strategy. When visitors encounter trustworthy links from your articles, they’ll recognize your well-researched information. This enhances your standing as a reliable source, similar to how the search engine algorithm scans your website for good content.

Moreover, high-quality articles can increase your discoverability thanks to a high search engine positioning. Additionally, if you have an excellent collection of articles your visitors can browse, you can boost your audience engagement.

Why Businesses Buy Backlinks

Backlink buying has a debatable consensus. While some people believe search engine algorithms tend to penalize backlink use, some found success in their strategy. That is the central part of why people still buy backlinks, along with the following:

  • It saves time and is cost-effective, as website content can build on your SEO strategy and invite visitors to your platform the more you produce relevant material to the industry.
  • It shows substantial results, with Google's #1 search result having 3.8x more backlinks than the lower ranking results.
  • Your clients benefit from blog content they can trust, which drives them to browse more of your website.
  • You can build up a reliable network by working with influential bloggers or inviting industry experts for guest columns. If they’re also developing their website content, you can create reciprocal links which benefit both parties, along with your combined audience.

Should You Buy SEO Backlinks?

Once you buy SEO backlinks, your primary focus should be addressing your audience’s inquiries. Start with the keywords they potentially use to boost your search engine ranking organically. While it may be tricky to fulfill search engine algorithm requirements, applying best practices to your backlink content is vital to make it work.

With backlinks, you can boost your SEO strategy and establish your position as a reliable source with a robust collection of content.

Professional SEO companies, as well as those specializing in local SEO, can also help you with this process, so we advise looking for the right agency to partner with for your project.

We’ll find qualified search engine optimization agencies for your project, for free.
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