A TikTok agency provides specialized marketing services to help brands and creators succeed on the platform. Their main aim is to amplify organic growth, manage paid advertising initiatives, and put together a good content strategy that will prompt more engagement on the channel.  

Key services include creating trend-led video content, editing video material, managing ad campaigns, coordinating influencer partnerships, tracking performance metrics, and curating marketing strategies for growth. 

A TikTok marketing agency may charge from $1,000 to $15,000 per month for its service, wherein the base fee covers strategy, video production, creator partnerships, and community growth.  

Although many providers operate as a full-service TikTok marketing agency, brands can hire specialized TikTok ads agency, TikTok shop agency or TikTok live agency. 

TikTok ads agencies charge 10% to 25% of the ad spend or retainers starting at $1,000 per month. The other two cost between $1,500 and $20,000 per month plus commission on sales, and $2,000 to $30,000 per month plus 5% to 20% of live sale revenue, respectively.  

In general, businesses can expect to pay at least $20 for an ad group or $50 per day. The daily cost of TikTok ads is determined based on the bid amount, the overall ad objective, and the allocated budget. 

Overall, TikTok ads are on the more expensive end than Meta ads, but they also return higher engagement rates compared to other social media platforms. 

Boasting an average of 11.8 return on investment (ROI), TikTok is praised as the most lucrative media channel for generating revenue among small and big creators. Data shows that 75% of advertisers registered the highest ROI on TikTok compared to other media channels. The campaign is also known to maintain an extended impact beyond the campaign period, with sales effects persisting for 3 to 4 weeks post-exposure. 

Authentic, user-generated content (UGC) featuring creators has shown greatest impact on driving conversions. It is also the content that best resonates with audiences. 

In terms of advertising efforts, research indicates that TikTok ads deliver 1.5x to 2x return on ad spend (ROAS) on average.   

Currently, the most effective TikTok marketing strategies revolve around authenticity and strong hooks. Viewers tend to engage more with low-fi, entertaining content that feels native to the platform. Also, considering the fact that 71% of users decide in the first 3 seconds of a video whether to continue watching, a sharp, intriguing hook is essential to prevent scrolling.  

Other proven tactics include featuring trending music and sounds, doing trends and challenges, engaging with the community in the comments, and maintaining a regular posting schedule (3-5 times per week).