A corporate video production company is a specialized agency that produces professional films for businesses that can be used both for internal (e.g., training videos and event videos) and external (e.g., promotion and marketing) purposes. In managing the preproduction, production, and post-production processes, a corporate video production company helps communicate the business’s brand and values, striving to make the brand more memorable and relatable to its employees, stakeholders, and target audiences.
Businesses value corporate videos because they help them overcome numerous internal and external challenges. This includes:
- Lack of innovative ideas to creatively and effectively communicate the brand message
- Challenges in crafting scripts, visuals, and audio that can successfully engage audiences
- Complications in planning pre-production, production, and post-production to maximize efficiency
- Struggles in providing the required equipment and software for a complete corporate video production process
- Issues in accessing top animators, voice actors, crew members, professional actors, hair and makeup artists, and other essential talents
Data shows that 93% of companies believe video is crucial in their marketing strategy, with 57% planning to dedicate more resources to video production within the year. According to the source, 43% of produced videos were product-related, 38% were educational and instructional videos, 18% were customer testimonials, and 10% were company culture videos.
Success story
While the statistics affirm the value of video assets, the following case study vividly illustrates how corporate video production companies are pivotal in building a positive brand image:
- Challenge: To support the next generation of trade professionals, Project MFG annually holds Clash of Clans, an event where students from different American trade schools compete. Envisioning to present the event with an entire reality competition docuseries, the organization reached out to Synima.
- Solution: In partnership with ATS, Synima interviewed the competitors, selected compelling storylines, and developed a script. For the next three days of the event, the agency captured it in action, focusing on the audience and students’ natural reactions to the events as they progressed.
- Results: By the end of the event, Synima delivered multiple videos showcasing the importance of the event, its mission, and different student stories. The event’s YouTube videos reached over 100,000 views, impressing Project MFG and leading them to hire Synima for other smaller regional and subdivision competitions.
