Joy Nelson Thomas Founder at LEAD Girls of NC

5.0★

Creative Services Review from Joy Nelson Thomas

LEAD Girls of NC was selected as Wildfire first Pyropalooza. The experience was unbelievable and honestly I feel like I don’t have the words that could accurately express our gratitude. The staff at Wildfire were amazing, so attentive, creative, caring, loving and just unbelievably smart. A true team of excellence. Throughout the whole process they communicated with me and oh boy presentation day sent me out the door with tissue and puffy eyes. The deliverables were amazing, it’s like the staff had worked with our organization for years. If you are looking to work with a company that cares about your mission and marketing, this is the place. There is no doubt in my mind when the budget becomes available where we will be. Mr. Brad, thanks for your vision to start Wildfire.The Wildfire staff I will forever love each and every one of you!

Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.