The Product Pages On ASOS Shopping App Help Inform Buyers’ Decisions With Well-Arranged Content
The most important part of any eCommerce app or website is the product page.
These are the pages that a majority of digital marketing campaigns lead to – directly to the specific item. That’s why it is extremely important that they are optimized for attracting users’ attention and aligning with their shopping intent.
On the ASOS app, the product page opens with high-quality images of a clothing item – with a model wearing it and on its own – and neatly arranges other vital info such as price, specification, composition, color option, sizes and more.
To help users make an informed decision, product pages include user reviews and a rating scale for item fit and material.
ASOS product pages even feature the signature catwalk videos for all the clothes, shoes and accessories, so the users get the feel of how they look in motion and real life.
ASOS Shopping App's Slick Design Is A Beacon For The Rapidly Growing eCommerce Industry
ASOS’ own value proposition messaging for their app goes as follows:
“Get this for iOS or Android and you’ll have 850+ brands in your pocket, with free delivery – great, right? Available on your phone, Apple Watch or tablet, a card scanner does all the hard work at checkout and we’ll send you sales alerts. Your Saved Items will all be in there and we’ll take note of what you've bought and show you even more of what you want on your Your Edit page.”
The fast checkout is the second stand-out feature of this app. It lets users add a new credit card with the app’s camera card scanner for the quickest checkout ever, which is a clever way to greatly reduce shopping cart abandonment.
The app’s push notifications alert users to new promo sales and even remind them when the sale is about to end.
The ASOS app does not experiment with a flashy layout or vibrant colors. The name of the game in the eCommerce business is legibility, readability and intuitive navigation.
The app does what the users expect – present the items and categories in an orderly, easy-to-understand fashion.
Sporting an edgy design that loads fast and is glitch-free, the ASOS eCommerce app design takes the convenience of mobile device shopping and adds to it a touch of cool and inventiveness.