Innovative Technology Positions The Warby Parker App As A Cutting-Edge Platform
Warby Parker is a new and exciting eyewear brand that has grown to rapid success in the eight years it’s been operating. It started as an entirely online store, but with a few brick and mortar locations under its belt, it has continued its sensational forward trajectory.
And to continue rising to the top of its industry, the brand unveiled a stunning and innovative app that would help take the clinical out of the eyewear process, letting users know whether it was time to head back in for another checkup.
The Prescription Check app was developed by Warby Parker to allow users to use digital technology to assess whether their vision has changed since their last prescription. The goal is to help users avoid going to the doctor for an updated prescription if their vision has not changed since their last prescription expired.
The way the app works is by guiding users through a series of tests while wearing their glasses. The tests are designed to determine whether or not the user’s vision has changed since their last prescription.
A doctor reviews the results of the test and makes a conclusion regarding the user’s vision. If there are no changes in vision, the doctor will write a new prescription that the user can use at Warby Parker or elsewhere. If the user’s vision has changed, the doctor may recommend a full eye exam.
This is a fabulous and sophisticated use of technology on the part of Warby Parker. They are seriously showing their fortitude and robust team of talented members by coming up with such an ingenious and exciting resource for consumers to utilize.
This brand is youthful, and so is its audience. The brand aims to further strengthen their bond and connection, positioning themselves as a helpful, handy and friendly guide. And this interactive and easy-to-use app does that.
Young people don’t have the time (or energy) to make an appointment and find a good doctor, let alone actually go. But this mobile app eliminates that stress.
If your vision hasn’t changed, this app will tell you and give you a prescription right through the interface that you can then use on its site to get cheaper eyewear that looks and works great.
This is a spectacular example of a brand utilizing modern, emerging technologies in a serene and helpful way to answer a question and solve a problem users didn’t even know they really had. This app shows that Warby Parker is ahead of its time, and it’s not going away anytime soon.