Warby Parker is a new and exciting eyewear brand that has grown to rapid success in the eight years it’s been operating. It started as an entirely online store, but with a few brick and mortar locations under its belt, it has continued its sensational forward trajectory.
And to continue rising to the top of its industry, the brand unveiled a stunning and innovative app that would help take the clinical out of the eyewear process, letting users know whether it was time to head back in for another checkup.
The Prescription Check app was developed by Warby Parker to allow users to use digital technology to assess whether their vision has changed since their last prescription. The goal is to help users avoid going to the doctor for an updated prescription if their vision has not changed since their last prescription expired.
The way the app works is by guiding users through a series of tests while wearing their glasses. The tests are designed to determine whether or not the user’s vision has changed since their last prescription.
A doctor reviews the results of the test and makes a conclusion regarding the user’s vision. If there are no changes in vision, the doctor will write a new prescription that the user can use at Warby Parker or elsewhere. If the user’s vision has changed, the doctor may recommend a full eye exam.
This is a fabulous and sophisticated use of technology on the part of Warby Parker. They are seriously showing their fortitude and robust team of talented members by coming up with such an ingenious and exciting resource for consumers to utilize.
This brand is youthful, and so is its audience. The brand aims to further strengthen their bond and connection, positioning themselves as a helpful, handy and friendly guide. And this interactive and easy-to-use app does that.
Young people don’t have the time (or energy) to make an appointment and find a good doctor, let alone actually go. But this mobile app eliminates that stress.
If your vision hasn’t changed, this app will tell you and give you a prescription right through the interface that you can then use on its site to get cheaper eyewear that looks and works great.
This is a spectacular example of a brand utilizing modern, emerging technologies in a serene and helpful way to answer a question and solve a problem users didn’t even know they really had. This app shows that Warby Parker is ahead of its time, and it’s not going away anytime soon.
The Warby Parker Prescription Checker app is a simple, streamlined and efficient app. Right from the launch, the app gets a read on your location so that it can easily establish where you are and how to connect you with a doctor and a pair of glasses.
From here, the process is a breeze. And there are a number of embedded tools to make it easy for you to test your eyes and find out what your next steps need to be.
A Warby Parker chatbot helps walk the user through the initial stages of the prescription check process, asking a series of questions to determine whether or not the user is eligible to use the platform, and to gather relevant personal information.
The app uses the phone’s built-in camera and a credit card in order to assess the user’s distance from the testing screen (their laptop) and the exact size of the screen. This technology helps ensure that tests are accurate.
The app is a streamlined and interactive means of solving a common problem -- not wanting to book another doctor’s appointment simply to get a new pair of glasses. The user interface is engaging, intuitive, and simple to use.
You’d think with such an innovative and technologically-backed app that it would be difficult to maneuver, but the opposite is actually true. This interface is straightforward, easy to navigate and fun.
Clear and minimal CTAs make the process direct and blunt. And an intuitive walk-through lets you know ahead of time what steps you’ll be taking.
It’s easier than calling up your doctor to make an appointment, and that’s exactly what the Warby Parker brand wanted.
This app has one purpose and one purpose only — to test your eyesight and get you a new prescription.
That’s all you’re able to do, which makes for an easy, simple and engaging platform that answers your questions and gets the job done in a reliable and interactive way.
And the elegant, efficient and clean nature of the app aligns the brand as an approachable one that takes the sterile nature out of getting a new eyewear prescription, further showing its audience that it is young, hip and understands what its consumers really want.
The platform is clean and organized, created with a heavy amount of negative space, minimal imagery and delicate text that gives users just enough information to complete the tasks but not so much that they spend more time reading than acting.
And the fact that the brand was known to be so direct and concise shows that they are a brand that you can approach, interact with and trust.
From its simple purpose to its clean and captivating interface, the Warby Parker Prescription Check app is a stunning and modern platform that solves an age-old problem in a way befitting of the 21st century.
This app gives its millennial users exactly what they want — another reason not to go to see their doctor because 1: They don’t need to and 2: They just don’t have time.
And why should they? When this app can tell them that they are essentially “all good,” there really is no need for them to make that extra hike.
And the overall consistent, clear and streamlined nature of the app — in its look and in its feel — helps to establish a solid and reputable brand identity that is transferred across all mediums, in this app, its online presence and more.
Warby Parker is a modern eyewear company aimed at providing people with quality, affordable glasses and sunglasses.
Founded in 2010, this young and vivacious brand began entirely online and fostered a community of passionate and enthusiastic followers that helped propel it to success.
The brand was created by a group of students who pinpointed a problem in the eyewear company — that it was almost entirely dominated by one retailer. They knew that wasn’t right, so they created a brand that could shake up the industry and inspire change.
By 2013, they were already struggling to keep up with all of the online orders they were receiving. Warby Parker now owns a few storefronts, with its headquarters located in New York City.
Today, the company is valued at a whopping $1.75 billion.
And that success comes from their humble beginnings, simple goals and a powerful mission: to make glasses affordable.
Here’s the Warby Parker success story:
We started Warby Parker to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see. Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need. There’s nothing complicated about it. Good eyewear, good outcome.
Warby Parker is 100 percent a millennial brand. It’s a company geared towards a younger, youthful and energetic audience looking for more affordably priced and easy to access eyewear. And a millennial audience needs a little bit more poking and prodding when it comes to being won over.
And that’s where the app comes in, which makes it easier than ever to test their eyesight to determine if they need a new prescription or not. Millennials don’t have time to go to the doctors — and the brand knows it. So this app tries to make life easier overall.
And it works.
Prescription Check by Warby Parker is an amazing app that makes users' lives easier, plain and simple.
And that’s how the overall app feels too — straight to the point, matter-of-fact and helpful.
There are no creative and attention-grabbing bells and whistles outside of the innovative backbone that built it. This app uses a virtual interface to run diagnostic tests on your eyes. A doctor then reviews the results and writes you a prescription.
This minimal effort and simple structure align the brand as one that innately understands its millennial audience.
This -- matched with the intuitive, clean and streamlined nature of the app from a design and aesthetics standpoint -- makes for an overall identity that is modern, sleek and effective.
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