Standout Features:
- AI-powered tailored content
- Streamlined live + on-demand navigation
- Multi-profile support with dynamic recommendations
As of Q1 2025, Hulu has reached 50.2 million subscribers, reflecting 5% year-over-year growth despite increasing competition. Now bundled with Disney+ in a unified app ecosystem, Hulu’s redesign focuses on personalization, seamless content blending, and modern UX to stay competitive in a global streaming market projected to hit $670 billion.
Hulu’s updated onboarding allows users to set genre and content preferences upfront, refining real-time AI recommendations from the start. This proactive approach increases content relevance and session duration, differentiating Hulu’s experience from Netflix’s more reactive algorithmic model.
Hulu + Live TV now integrates traditional channels and on-demand titles into a single, genre-based navigation bar. Upcoming live events, sports, and trending shows appear alongside VOD content, addressing rising demand for hybrid viewing experiences without forcing users to switch platforms.
The platform supports up to six user profiles, each with custom recommendations, watch histories, and personalized libraries. Interface improvements — like faster load times, updated carousels, and cleaner visuals — enhance usability. These personalization efforts are backed by strong retention data, making Hulu more adaptive to shared households and individual preferences.
Hulu’s 2025 redesign reflects where streaming apps are headed: toward tailored, unified ecosystems that minimize friction and maximize value. It shows how strategic design, powered by behavioral insight, can turn a content library into a user-first experience.
