Qupid

• Agency: Tom&Nick Inc
• Client: Qupid
• Category: App Design — Technology
• Location: Seoul, South Korea
• Project Brief: Design a mobile app that enhances decentralized content discovery with intuitive navigation and curator-driven interactions.

The more intricate a technology app becomes, the harder it is to design a human-centric interface. Web3 apps love complexity. Tom&Nick Inc's work for Qupid goes the other direction. The whole interface organizes around one idea: the capsule.

The capsule works as a direct analogy. Like a supplement that packs value into a small form, each content capsule delivers curated information without excess. That single shape serves as the foundation for the entire ecosystem.

This graphical framework ensures all content resides inside structured containers that expand based on context. Curator profiles, collections, and category tags all sit inside the same pill-shaped design elements.

The color system runs on purple. It shows up in backgrounds, navigation bars, and category accents. The tone signals Web3 without the over-engineered aesthetic that usually comes with it. Typography and capsule shape do the rest.

The category tag hierarchy demonstrates how the design scales. Nine content categories. Each gets a pill-shaped label with its own color. Same shape, same size, different hue. Users don't have to relearn how each section works.