Stronger App Follows a Fitness Influencer's Daily Regimen
The Stronger mobile app was developed by Net-Craft for Sia Cooper, an NASM certified personal trainer, a fitness and lifestyle influencer with 1.5 million-strong base of followers.
She wanted an Android and iOS mobile app with plenty of health and wellness functionalities that would allow her followers to follow her daily exercise program.
According to the makers of the app, “The Stronger app allows users to participate in a free trial and subscribe to the app via IAP (in-app purchase) to follow customized workout programs that includes custom warmup and cooldown options, create meal plans and shopping lists based on custom nutrition macros, integrate their workout schedule with their phone calendar, take before and after photos to track progress that also includes the ability for users to create and share photo collages.”
To top it all off, the users are also able to chat among themselves or send messages to Sia directly.
A Diverse UI Design Ensures There is Not a Single Dull Screen
Mobile app developers strategically create various pages and screens to host many features. Net-Craft did a great job crafting the pre-workout screens, as they are widely different than the exercise videos and photos. Plus, they shine with pastel colors, straightforward sans-serif font and simple copy.
The pre-workout screens are widely different than the exercise videos and photos, and all rely on pastel colors, straightforward sans-serif font and and simple copy.
Sliders, CTAs and hamburger menu icons all contribute to slick UX. Although white space is prominently used where required, the general feel of the app is that of generous use of color to differentiate different elements and sections.
The actual video footage is displayed in mostly white surroundings, with accent colors on the screens’ sides where options are. The footage of a person showing the workout regimen is completely devoid of any distractions and lets users focus on proper movements and body position.
Pop-up screens after each workout session let users choose between several options before continuing. Moving elements, microanimations and motion graphics add a bit of liveliness to certain screens.
- Customization Options Range From Planning Meals to Integrating Personal Music
Stronger app’s essential value proposition is in its incredible range of functionalities and personalization options.
The users are able to create their accounts with Facebook and Google, integrate their Google Calendars and even integrate the workout videos with their Spotify and Apple Music accounts so that they enjoy their personal music playlist with their exercise.
In fact, the list of app’s features is a long and extensive one and includes (beside the things mentioned above):
- IAP Subscriptions
- Community forum and messaging
- Camera integration
- Nutrition macro calculator
- Water tracker
- Reminders
- Progress tracker with photos and measurements
- Custom CMS for user and content management
- Google Fit integration
- Custom workout plans
- Push notifications
- Meal tracker and shopping list
- Recipe database
- Education section
- Save to favorite capability
- LISS and HIIT timers
In terms of exercise plans, Stronger lets users come up with their own warm-up and cool-down preferences that they’d like to follow during the workout.
Stronger App Design Lets Users Track Their Progress With Photos and Measurements
Certainly the most unique feature and customization option is the Stronger app’s ability to let users upload their “before and after” photos in order to keep visual track of their workout’s progress.
Beside photos, they can also enter their measurements (such as weight, waist, thigh and hip circumference). These photos and measurements can even be shared via email or messaging services.
Nurturing the sense of community and camaraderie, Stronger app encourages interaction and engagement among users via messaging Forum.
The app also contains an education section that provides a whole range of useful information to any user, no matter the level of their fitness or the difficulty of their workout regime. This particular section allows for logging in of daily water tracker so users can keep themselves properly hydrated.
Stronger App is a Festival of Features and Functionalities in an Attractive Packaging
Stronger app design is as colorful, multidimensional and versatile as it has varied functionalities. This design follows most branding agencies' perfect balance of aesthetics and usability.
Housing an unprecedently large amount of features, the app’s design allows for a huge level of customization and adjustments according to the user’s preferences and tastes.
Ordinarily, this type of function-rich app requires a very minimalist design, devoid of excess colors or limited to a certain number of screens. In this instance, however, nothing is sacrificed to achieve this variety of functions. The aesthetics, the fast responsiveness and intuitiveness are all part and parcel of Stronger app’s UX.
On the grounds of well-executed visuals, properly coded transitions between workout videos and static pages and unparalleled levels of customization, Stronger app by Net-Craft wins DesignRush’s Best App Design for the month of April 2022.
