Transport Accessibility by GoMedia is a mobile app that makes public transportation services more accessible to the general public, particularly the visually and hearing-impaired communities.
According to the creator of the Transport Accessibility App Design, it is “helping rail, coach and other transport companies make their public transport systems more accessible to the general public through digital services.” To this end, it uses infotainment solutions that meet cutting-edge accessibility standards.
The system, endorsed by the Royal National Institute of the Blind and Royal National Institute of the Deaf, empowers people who have difficulty using physical signage and seeing which point of the journey they’re at. The app supplies relevant, real-time navigational assistance using scanned BIDI codes.
A responsive interface displays concise, easily visible instructions on what steps or paths the user should follow. For example, if the tram they shouldn’t take is arriving, the app UI will alert the user that they should not take that one. And when the right one arrives, the message “Board this tram” will appear.
Since it is also for people with poor hearing, the app has a voice-over option with prerecorded voices delivering these instructions via speakers or headphones. Depending on their circumstances, the user can opt for the UI’s visual or audio notifications.
The Transport Accessibility app design delivers real-time passenger information via instantaneous information reading. The app also contains numerous customization options, from wheelchair-accessible routes to infotainment videos on certain routes.
Naturally, the user can adjust the visual/audio output to match their requirements – from setting up the font size to optimizing the narration speed.
But the user experience personalization goes beyond usability. The content is also tailored to the routes the user is taking. For example, the app will display a video about a famous landmark during each stage of the journey (say, between two tram stops.)
It is worth noting that the app also supports 24 different languages, enforcing the notion of customization capabilities.
Transport Accessibility app uses scanning technology to provide correct directions to the users. The app’s navigation and user journey rely heavily on two commands: “Scan” and “Go.”
The user is required to scan the colorful BIDI codes on city spots that have Transport Accessibility technology installed. The code shares the information about the station and the times of the next departures to the user.
After choosing the option “Go,” the user can then navigate to their desired destination in the app that will tell them which station to go to. With the help of the camera, the app shows the exact route the user should take.
Once they are in the transportation unit, the user can point to the tags in the vehicle’s interior to get new information.
The other three staple navigation options include “Live journey,” “Navigation” and “Explore.”
This particular app design is all about usability and user experience. The visual appeal, while prevalent, takes a back seat and lets the seriousness of the target users’ condition take precedence.
The minimalism of the user interface is rooted in this philosophy. Users with hearing and eyesight impairments do not have the time to revel in the beauty of the app: they need quick and reliable solutions to a burning issue that is making their lives difficult.
This is why the app suggests the next steps – like taking the next tram or getting off at the next station – in very clear and simple terms. The messaging is brief and the fonts are big enough to be noticeable even for the users with the most difficult sight impairment.
Transport Accessibility app design takes pride in its precise distance location that serves information dependent on the user’s location. It also takes a step beyond accessibility: it also offers options for buying a ticket via the phone.
By delivering messages through visuals, text and audio, the app covers all the bases for helping users no matter their physical circumstance.
It even goes so far as letting users listen to their music and still being able to hear the announcements clearly via headphones or speaker.
The mixture of contemporary design, a wide range of functionalities and – most of all – its humane and altruistic mission were the decisive factors in proclaiming Transport Accessibility our winner in the App Design category.
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