R. Scott Gillum is the author of "The Hidden Buyer Journey" and the founder and CEO of Carbon Design, a firm that helps business-to-business companies align their marketing and sales with how buyers make decisions. A buyer behaviorist, he draws on behavioral science, marketing strategy and enterprise sales.
Before founding Carbon Design, Gillum was an office president at gyro, now part of Dentsu. Earlier, he spent more than a decade as a senior partner at MarketBridge, where he advised technology and professional services companies.
He is a contributing writer for MarTech and has written for Forbes, Fortune, Ad Age and MediaPost. He is also a senior fellow at the School of Professional Sales in the Naveen Jindal School of Management at the University of Texas at Dallas.
