Between the Bread faced a very unique rebranding challenge – how to unify three different services under one umbrella without losing what they represent as a company? As a longstanding company that serves the best farm-to-table specialty dishes through events and catering in New York City, Between the Bread also started to expand their consumer reach to eateries all across the island.
The font is an extremely modern san serif that pays a lot of attention to its curves, which makes it welcoming and friendly -- something at the core of Between The Bread.
The new logo reflects the gourmet aspect of Between The Bread with a simple brushstroke likeness, creating a herb or leaf. That brushstroke conveys a handmade, personal touch and the artistry that goes into each dish served.Â
Pale mint green on the back is placed offset of the logo lines to represent organic growth. It also symbolizes a forward-thinking company.Â
Between The Bread is a great logo design in the food & beverage industry.
