Standout Features:
- Scalable layout and design
- Neutral color story
- Simple and modern typography
Charisma Management is one of the biggest cannabis retailers in the Pacific Northwest, and this logo created by award-winning design firm Propaganda Creative is a real charmer.
The simplistic symbol-and-wordmark combo gives the brand its fresh, approachable, and modern personality. We can attribute its clean and streamlined look to the use of a single sans-serif font to display the brand name.
Along with it is a 2D icon of a lightning strike, which is the brand’s signature icon. With this minimalist approach, the logo is versatile and scalable enough to come in different variations.
Using neutral colors light white, charcoal, and blue also helps this cause. They go so well together, that’s why using them interchangeably is not a problem!
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