Apple’s Logo Has Mythological & Historic Roots That Establish A Prestige
Apple is worth over $1 trillion. It’s the largest technology company on earth and it isn’t stopping any time soon. Headquartered in the fabled Cupertino, California, Apple creates technology products that disrupt the status quo, such as iPhone, iPad, iPod, iTunes and more.
And much like the company itself, the Apple logo — an Apple with a bite chomped out of its side — is one of the most recognizable symbols in the world.
What the logo symbolizes is as groundbreaking as the products this brand produces. The Apple logo symbolizes lust, temptation, anarchy, hope, and most importantly, knowledge.
Let's journey to the myth of creation.
Armed with humanity’s insatiable and voracious appetite to learn more, Eve’s bite into the forbidden fruit released more than sin: it released knowledge. A knowledge that was accessible to all of humanity.
A bite into Apple’s products gives customers easier and faster access to knowledge. Splitting the seas to interact with all of humanity’s information in more creative ways than ever before.
One symbol — an apple with a bite in it — ties together historical figures and events that are universally known by virtually every human on our planet. Connecting on an emotional level, consumers can easily recall stories and history lessons they’ve learned in the past. And those beliefs, that knowledge and wisdom, gets carried through to their perceptions about the brand.
That is what makes this logo astonishing.
It exudes temptation and promotes potential — encouraging you to unlock your own hidden potential, with or without the help of these Apple products.
Will you join the crowd and assimilate into the empty minds that stay complacent? Or will you make history?
The first bite awaits you and the world is waiting.
As you can see, the Apple logo tells a story and appeals on an emotional level. But it also appeals to your intellect — it was created from the well-known story of Sir Isaac Newton discovering gravity with the help of the falling apple.
This logo gives off an air of honor, wisdom and prestige and it gives the brand that same authority and credibility.