Apple is worth over $1 trillion. It’s the largest technology company on earth and it isn’t stopping any time soon. Headquartered in the fabled Cupertino, California, Apple creates technology products that disrupt the status quo, such as iPhone, iPad, iPod, iTunes and more.
And much like the company itself, the Apple logo — an Apple with a bite chomped out of its side — is one of the most recognizable symbols in the world.
What the logo symbolizes is as groundbreaking as the products this brand produces. The Apple logo symbolizes lust, temptation, anarchy, hope, and most importantly, knowledge.
Let's journey to the myth of creation.
Armed with humanity’s insatiable and voracious appetite to learn more, Eve’s bite into the forbidden fruit released more than sin: it released knowledge. A knowledge that was accessible to all of humanity.
A bite into Apple’s products gives customers easier and faster access to knowledge. Splitting the seas to interact with all of humanity’s information in more creative ways than ever before.
One symbol — an apple with a bite in it — ties together historical figures and events that are universally known by virtually every human on our planet. Connecting on an emotional level, consumers can easily recall stories and history lessons they’ve learned in the past. And those beliefs, that knowledge and wisdom, gets carried through to their perceptions about the brand.
That is what makes this logo astonishing.
It exudes temptation and promotes potential — encouraging you to unlock your own hidden potential, with or without the help of these Apple products.
Will you join the crowd and assimilate into the empty minds that stay complacent? Or will you make history?
The first bite awaits you and the world is waiting.
As you can see, the Apple logo tells a story and appeals on an emotional level. But it also appeals to your intellect — it was created from the well-known story of Sir Isaac Newton discovering gravity with the help of the falling apple.
This logo gives off an air of honor, wisdom and prestige and it gives the brand that same authority and credibility.
Not only does this logo come with a history and a heritage, but it also exudes a modernity thanks to its physical shape, size and aesthetic.
The proportion and texture of the logo are solid and void of text or clutter. The outline is bold and emanates power. The proportions of the logo are perfect and grab onto a fresh and exciting theme that promotes the brand and solidifies its place in the tech industry.
It’s sleek and sophisticated — made up of powerful lines and exact measurements — notice the space between the apple and leaf and the flowing curvature of the shape. Apple holds their products to the highest standard and with an unseen attention to detail.
On a plain white background, the ravishing contrast and distinctiveness of the Apple design draws the eyes in like a magnet and vanquishes any rival competitors that attempt to take the spotlight.
Thanks to this logo, Apple is in a league of its own.
But this out-of-the-box design matched with the vivacious spirit of the brand itself goes far beyond the logo. Let’s pull back the curtain of Apple’s most famous ad campaign in order to gain a deeper appreciation of this innovative design and its impact on society. This “Think Different” campaign was a series of posters and commercials promoting the brand and their innovative mindset:
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. — Rob Siltanen
And just like the brand, Apple’s logo begs you to take risks. To think different. To break the rules because rules must be broken and the breaking of such rules serves as a catalyst for change. The Apple products that one grasps changed history forever. Industries were shifted. Old empires were toppled.
The logo is giving you the opportunity to align your values with the historical figures that changed the entire world, to be a part of something bigger than yourself, to become more than you ever thought you could be.
And the physical look of the logo itself captures that forward-thinking, inspirational mentality of the brand. And it encourages consumers to jump on board.
The Apple logo foregoes the wordmark that most brands traditionally go with when creating a logo. Instead, the Apple logo stands on its own through the use of an apple image — and this goes along with the simplicity of the brand name as a whole.
The company is called Apple — so a simple apple illustration is all a person needs to know what the brand is.
Even if consumers had no idea what the Apple brand was, they’d at least know its name thanks to this image. And that’s the point. It’s a straightforward, easy-to-understand image with a freshness that is refreshing and clean.
Wordmarks are often used to add context and clarity. They also bring an authority and a prestige to a brand by showing consumers that it is powerful, knowledgeable and forward-thinking. It’s a traditional path to take — but Apple doesn’t need it.
By going without a wordmark, Apple is paving its own way towards future success. It’s an innovator unlike the rest and doesn’t need anyone to tell it differently. That’s a powerful statement and one that has solidified Apple’s presence in the corporate and consumer world.
The Apple brand was founded in 1976 by Steve Jobs and Ronald Wayne. In the same year, the two visionaries created the first-ever Apple logo design.
The original logo looks more like an emblem or a crest, and it tells the story of how Sir Isaac Newton discovered gravity. In this black and white sketching, you can see the mathematician sitting under a tree.
He’s sitting, reading a book and waiting for the Apple to fall. At the top of the image, you can see the apple primed and ready to land.
This illustration almost sits inside a looking glass, with a banner surrounding the top and the bottom detailing the brand name.
It’s a very regal symbol and one that shows a heritage and an excellence. But it’s not exactly the modern emblem we’re familiar with today. And it wasn’t Steve Jobs’ vision either, so a year later he commissioned another version which takes on the classic apple shape we know and love, made up in a rainbow of horizontal colored lines.
And ever since, we’ve been welcomed with the same, authoritative and eye-catching logo in the form of a bitten apple. Over the years, the color and shading changed — in some years, it looked more metallic and in others, there was a shadow that exuded technological excellence.
But today, we have the simple, flat and modern design that gives Apple an even bigger edge.
The Apple logo is in a league of its own — literally, it’s hard to think of a logo that is as memorable, recognizable or iconic. And its overall simplicity really steals the show. It captures so much in such a clean image that it makes you wonder what other tricks the brand has up its sleeve.
The logo was created in 1976 but was revamped a year later. That iteration looked more like the logo we know today, and comes from the age-old story of Sir Isaac Newton discovering gravity thanks to a falling apple.
But this logo also captures the lust and luxury of biblical stories of old. It calls back to the story of Adam and Eve. It’s about temptation and knowledge and wisdom — the expertise of the Apple brand and all the potential that can be unlocked within you with the brand’s help.
The Apple logo is fresh, chic and modern. It’s a sleek image made up of clean lines, sharp edges and a powerful message of future potential. It’s stood the test of time and will continue to for years to come.
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