Essence Cosmetics

Standout Features:

• Monogram design
• Letter E with a face silhouette 
• Rounded edge typography

Joanne Choy's beauty product logo design for Essence Cosmetics includes a monogram logo featuring a small 'E' with a face silhouette above the brand name. This logo reflects the brand's character, known for combining quality and affordability since its launch in 2001.

The design refresh was part of an effort to give Essence a more current and relatable identity, echoing its reputation for high-quality, fun, and inexpensive products in the competitive world of cosmetics.