GoVolt’s Logo Design Stands For Accessibility, Green Living And A Greener Future
GoVolt is a Dutch solar panel import and installation company founded in 2011. Their focus is making renewable energy accessible and affordable to the “common man” at the lowest price possible.
Their logo design is the work of Mr Boost, a creative agency from Apeldoorn, Netherlands.
Both of these companies have a lively, personable and outgoing personality, despite coming from different backgrounds. GoVolt’s logo design is the result of the client and the agency being on the same page about engaging target audiences.
In their mission statement, GoVolt professes the commitment to “introduce the world to sustainable energy for a fair and reasonable price," so that “everyone can benefit from this inexhaustible energy source.”
Up until recently, solar energy was seen as difficult to attain and reserved for big organizations and corporations.
GoVolt’s logo is a simple vector image of (most often) a green power plug that forms a “smiley” face. Its simplicity cannot be overstated – the logo can basically be drawn in a single move of a hand, except for the two dots representing the power connectors or the eyes.
As such, it embodies the brand’s core values: the green color stands for sustainable living and an ecological mindset. The image of a plug signifies energy, while the smiling face indicates accessibility, approachability and optimism about the world’s future (and, likely, the agreeable price range).