Standout Features:
- Pastel color story
- Fun and lively typeface
- Cutesy heart icons
Colorful logos are always a joy to look at, and this design for Mama & Flo by James D Whitaker is no exception.
The logo conveys the brand's soft and bright identity through its pastel palette of green, gray, yellow, and orange. This aesthetic is on point for a personalized clothing line that caters to mothers and their little ones!
Pairing it with a dainty lowercase logotype translated the brand’s fun and youthful character. Those mini hearts inserted into the letters are also a fun design touch!




