Standout features:
- Effortless font styles
- Great choice of symbols
- Exudes carefree innocence
Mya is a sustainable fashion brand that focuses on clothes made from silk. The brand aims to sway everyone into owning at least one silk garment in their wardrobe without spending a lot (Explore other stunning fashion visuals).
They want their logo to represent their values of modernity, ease of comfort, and commitment to sustainability. Katherine Le has executed it with a minimal logo that heightened the brand’s aesthetic value.
The designers used serif fonts for the brand name, lending a touch of sensitivity to the overall image. Serif fonts are usually associated with softness and flexibility, which is what silk is known for.
If you look closely, the flower at the end of the name is composed of water droplets. This is a clever nod to the brand’s commitment to sustainability.
Lastly, they used white as their logo color. This instantly evokes innocence and a carefree spirit, which is what Mya is all about.
The Mya logo perfectly captured the brand's essence and worked amazingly without using too many visual elements.
