Lupta’s Multilayered Logo Design Represents a Future-Proof Brand Ready to Stand Its Ground
While future-oriented, Lupta brand draws its strength from the past. And a very specific, mystical linguistic history for that matter.
In fact, "Lupta" holds meaning in Hinduism, Sanskrit, Jainism, Prakrit, Marathi, etc.
Depending on the context, it means "deprived, neglected, lost or rejected." However, ideators behind the brand turned these 360 degrees, picked them up and crafted a genuine "diamond in the rough," literally!
To put things into perspective, the designers also added straightforward branding messages to convey the company’s advocacy effectively. Slogans like “you don’t need to change for anyone” and “be ugly, be weird, be whatever you want to be” have an instant hook and perfectly encapsulate the brand story and mission.
With such a massive branding overhaul, Lupta positioned itself in the European market as a future-forward online alternative jewelry store and visual consultancy agency that welcomes diversity and inclusion.
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