Lupta Logo Design Is Focused on Authenticity, Creativity and a Genuine Experience
Nowadays, when pushing agenda has become synonymous with branding efforts, it’s more challenging to cut through the noise and deliver a direct and bolstering message neatly packed alongside quality product(s).
Lupta, a British jewelry brand, stands proud amongst competitors, not only for its unique pieces but its aim to meet and truly empower people from all walks of life.
As a brand that’s gone through an extensive rebranding, Lupta has secured an identity that masterfully conveys its values, namely inclusivity and diversity, while still achieving business success and retaining the air of elegance emanating from every piece of jewelry.
The new Lupta logo design, courtesy of the Brazilian design agency Studio Sch, encompasses all of the above. It’s sophisticated and modern but simultaneously timeless.
The designers developed a distinct brand character with the key message that Lupta “believes in beauty in every form of being.”
Lupta Logo Design Uses Striking Color Palette and Rich Imagery to Stand Out in Saturated Market
Studio Sch put diversity in the spotlight by showcasing captivating images of people from different backgrounds wearing the client’s jewelry pieces. These sharp and high-contrast images reflect Lupta’s strong character that embraces everyone across the human spectrum.
These stunning snapshots are complemented by bold colors like bright red, orange and black further to highlight the brand’s fierce and unapologetic identity. Needless to say, Lupta logo design fits like a glove, no matter the backdrop.
These backgrounds simply refract the light logo emanates and help position Lupta as a brand that dares to innovate, to be unique and to open both hearts and minds. It dares to steer away from tradition in favor of the modern and fresh.
It’s a marvelous example of how logo designers can craft visuals that represent a brand's values, aspirations, and commitment to breaking boundaries!
Contemporary Logo Design Demonstrates its Versatility Across the Board
As a brand that banks on technological advancements, Lupta’s new logo design took the more industrial design route, which paid off tenfold. The sharp-cut edges and almost tech-inspired typeface represent the brand’s modern sensibilities. A redesigned logo also reflects this newfound vigor and personality.
Owing to its geometric features, the Lupta logo design is widely applicable and consistent on different mediums and platforms, from street signage and wall installation to business cards and mobile apps. The logo looks at home on all these platforms and mediums, both online and offline.
Besides its contemporary outlook, the reason why this logo design stands out so well is the brand’s mission that’s subtly hidden in the logo itself. In fact, looking up at the middle part, at “UP”, you’ll notice a slight rise, that further bolsters the brand’s encouraging message.
Lupta’s Multilayered Logo Design Represents a Future-Proof Brand Ready to Stand Its Ground
While future-oriented, Lupta brand draws its strength from the past. And a very specific, mystical linguistic history for that matter.
In fact, "Lupta" holds meaning in Hinduism, Sanskrit, Jainism, Prakrit, Marathi, etc.
Depending on the context, it means "deprived, neglected, lost or rejected." However, ideators behind the brand turned these 360 degrees, picked them up and crafted a genuine "diamond in the rough," literally!
To put things into perspective, the designers also added straightforward branding messages to effectively convey the company’s advocacy.
Slogans like "you don't need to change for anyone" and "be ugly, be weird, be whatever you want to be" have an instant hook and perfectly encapsulate the brand story and mission. It’s an excellent display of branding agencies' ability to distill a brand's message into powerful and concise statements, creating a strong and memorable brand identity.
With such a massive branding overhaul, Lupta positioned itself in the European market as a future-forward online alternative jewelry store and visual consultancy agency that welcomes diversity and inclusion.
