The NBC Logo Has Stood The Test Of Time Thanks To Its Dynamic Color And Creative Shape
The NBC logo stands strong. It stands powerfully. It stands resolute.
It embodies the legacy and the history of the brand. It connects to its roots. It connects to its heritage It’s a symbol that has stood the test of time and one that all eyes can look to and instantly recognize.
Its original peacock iteration was much more apparent. The peacock stood in all of its glory. But now, the peacock is only noticed subtly. You have to know it’s there to see it.
It’s seen in the empty white space beneath the colorful feathers. And it’s beak appears in the triangle cut out of the purple feather.
Give it another look, I’m sure you’ll see it now.
The rest of the logo is modern and simple. Six teardrop-shaped feathers fan out from the center. These colors call back to the early days of television, back when TV was transitioning from black and white to color. These colors show a transition to the future and the brand’s dedication toward evolution.
Similarly, this peacock faces the right which is a way for the company to further promote its dedication to growing for the future.
There are six feathers and six colors — these feathers each represent a division of the NBC network offerings — news, sports, entertainment, stations, network and productions. This integration into the logo and its subtle, deeper meaning give the logo even more weight than it already had.
The NBC wordmark sits beneath in a strong, black font that radiates legacy and resilience. It promotes excellence and mastery in its field.
The final NBC emblem is what every logo design agency aims to achieve in their work. It's a perfect union of old and new, emanating rich history while constantly moving forward.
It's a bright, bold and daring symbol that can be seen from a mile away. It comes with modern twists and edgy elements that make it stand out, but it also comes with a history that completely encapsulates the brand and its overall legacy as a broadcast company.
This logo design is certainly one for the ages.