Evan Spiegel drew the original Snapchat logo on his bedroom computer.
In one night.
When researching the top 100 apps, Evan and his dormmates drew a robust conclusion:
None of them were yellow.
The ubiquitous Snapchat ghost has a name: Ghostface Chillah. Ghostface Killah of legendary hip-hop group Wu Tang Clan is the source of this inspiration.
Ghostface Chillah is outlined in a black line that creates the ghost shape. The inside is white, and this symbolizes Snapchat photos simultaneously being seen, and disappearing.
The yellow color in the background of the logo is Hex: #FFFC00.
The original logo featured Ghostface Chillah with his tongue out and a two-tone yellow background: