A different version of the logo simply features the flame in white color, boxed in a gradient orange-pink-colored grid. The white color contrasts brilliantly with the darker hues, and all the colors complement each other perfectly. This design is more shareable and optimized for digital platforms, and is on track for a brand looking to diversify and grow.
The color choice is nice and just right for Tinder to show its passionate vision of modern romances. Its bold and distinctive outline reflects Tinder’s dominance as the dating app of choice for millions of people in all parts of the world. Overhauled pink and orange tones create a more welcoming and friendly atmosphere toward the potentially daunting task of signing up for Tinder. The new logo is also more reminiscent of the color variety in the ‘sparks’ or ‘flames’ on which Tinder’s identity is based. Importantly, Tinder follows the route of older apps such as Instagram, or truly iconic brands like Pepsi or BP, in relying solely on its logo to speak for the brand. Tinder has decided to forego a wordmark and let the flame do all the heavy lifting for the brand.
Overall, Tinder’s new logo is a welcome change from its previous wordmark. In the short span of its existence, the app has already reached iconic status, and as it continues to chart new territories, the new logo will help it gain even more recognition. This bright logo is rooted in Tinder’s heritage, but is also geared towards the future and ensures that Tinder stays contemporarily relevant. The new logo, with its effective use of color, shape and spaces, makes for a truly meaningful logo.
Tinder is a bold logo design in the Technology industry.
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