Australian Design Radio’s Edgy Symbol Captures The Brand’s Modern Services
Australian Design Radio is a popular podcast hosted in Sydney, Australia by Flyn Tracy and Matt Leach. The podcast focuses on a host of topics all related to the Australian design industry.
And it’s a fascinating podcast full of vivacious spirit and knowledgeable interactions.
So considering this is a podcast that features a wide variety of design topics, it makes sense that the creative minds behind its conception put some thought into a logo design that stands out and gets noticed.
The Australian Design Radio logo is made up of a wordmark and a symbol. Both are noteworthy, but the symbol itself deserves the spotlight for sure.
Created in an electric purple coloring, this logo takes on a very geometric shape. There are a number of bars connected together to create one big, edgy and angular symbol that looks like a sound wave.
It doesn’t look like a traditional sound wave, though, with curvy, fluid lines. Instead, it’s more harsh and poignant, taking on a more geometric shape to look more modern and fresh. This gives the brand behind its creation an exciting and dynamic personality — it understands its niche and you can see that in its auditory content as well as its visual identity.
The image of a sound wave makes a lot of sense for this brand too — it’s a podcast, after all. They are in the business of creating auditory content. And a sound wave perfectly embodies that.
And as these podcasts play, this image moves, with the bars jumping up and down like it is moving along with the actual sounds coming from the speakers.
This is an ingenious and intuitive image that really has a striking effect on consumers, embodying the brand and its services in a stunning and powerful way.