The Original Olympics Logo and Its Growing Relevance
From the start, the logo consisted of five rings intertwined into a horizontal chain. They are placed in two rows with three rings above the other two, effectively looking like the letter “W.” The rings were supposed to be gold, silver and bronze – reflecting the Olympic medals. However, this was altered to promote the potential unity and inclusiveness of the sports world.
Each of the rings in the Olympics logo is colored differently. It contains a blue, yellow, black, green and red ring against the white background.
It’s not a coincidence that there are five rings, each representing an inhabited continent. Blue is for Europe, yellow for Asia, black for Africa, green for Oceania and red for America.
But the colors are meant to serve one more purpose: at least one of these colors, including the white background, can be found on the flag of every country in the world!
Despite being invented in 1913, the Olympic sports logo was first used in the 1920 Antwerp-based games.
While the Olympic logo’s design mostly remained the same, a few tweaks have been made in the past century.
Minor Alterations on the Olympic Logo Preserved Its Core Identity
Ultimately, the Olympics logo is unique, representative and progressive. But it's no stranger to several alterations. The rings have witnessed a few changes in positioning, connection, and width.
The first changes were finalized by 1957, with the pattern now scalable to fit more different variations and advertising material. The designers also tweaked the rows' density and the lines' width several times.
In 1986, the emblem underwent another modification. The main feature of this change was the introduction of blank spaces at the joints of the rings, basically intercepting each circle at the cross-section. The colors were also modernized and more appealing than the original Olympics designs.
In 2010 the white lines were finally removed and the original design was practically revived. While the colors remained the same, the designers updated the shades. The modern Olympic sports logo features far thinner lines, adding style and structure to the design.
From the get-go, the Olympics aimed to be inclusive. So, apart from the Summer and Winter Olympics, there are also the Paralympics for people with disabilities and the Youth Olympic Games for children. (Check out the top Winter Olympics ads here),
The Paralympics has a different logo design. The emblem consists of three crescent-shaped lines in red, blue and green. Each symbol represents an Agitos (Latin for “I move”), staying in line with the inclusive values of the event.