Mink’s House Of Cocktails Logo Design Blends Different Minimalist Elements To Communicate Both Class And The Inviting Nature Of The Brand
House Of Cocktails is a cocktail bar from Byblos, Lebanon that turns a night out into a contemporary, classy experience.
Behind the brand’s logo and branding is Mink, a marketing agency that prides itself with passion, transparency and ultimately, nurturing experience infused in their creative solutions.
As the agency states:
“We believe that all of our clients are part of our team.”
This client-oriented philosophy is most evidently embodied in the House Of Cocktails’ logo design. Mink incorporates subtle evocation of the brand’s rich local tradition and contemporary bar culture, resulting in both a unique brand image and its market position.
The monogram-based logo is made out of “H”, “O” and “C”, the acronym of the brand’s name.
This clever letter amalgamation creates a sleek, minimal cocktail glass that grabs visitors’ attention right from the get-go and reveals the classy essence of the brand.
The logo checks all the contemporary design practices that dictate simplicity and minimalism.
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House Of Cocktails’ Brand Identity Draws From Locale’s Rich History And Tradition
House of Cocktails’ logo design is inspired by the very name itself. However, its brand identity doesn’t end with the logo.
Located in the heart of the historic city of Byblos, the oldest inhabited city in the world, the cocktail bar unifies modern design trends and ancient history into a robust foundation.
Byblos became famous during the Hellenistic period (330-64 BCE) for its ample production of papyrus. Once the region was conquered by Romans, it became a major colony in the Eastern Mediterranean for centuries to come.
The House of Cocktails logo design gives this historic background a unique twist. Besides evoking the above-mentioned cocktail glass, the monogram calls to mind the ancient symbols, akin to the Phoenician alphabet, or Lebanon’s traditional decorative pattern.
The abbreviation “HOC”, its clever vertical positioning and the tagline “where cocktails are crafted” add to the overall experience by subconsciously summoning the Latin phrase “ad hoc”, meaning “when necessary or needed” which extends the brand’s duality even further.