Apianthos Organic Honey

Packaging Designed by
Appios
1,003
Apianthos Organic Honey packaging design by Appios.
Article by Rafi Lim
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Standout Features:

  • Eco-friendly kraft packaging with organic flowing graphics
  • Playful floral cutouts and color-coded variety labels
  • Transparent product display with clean, minimal branding

If you love organic honey with a unique story, Apianthos practices sustainable beekeeping for honey that comes straight from the mountains of Cyprus. Appios designed its packaging to celebrate the biodiversity and purity of its honey, aiming to give its consumers a real taste of its origin.

With 90% of consumers stating they're more inclined to purchase from brands using eco-friendly packaging, the use of kraft material for the boxes is a standout. These boxes are adorned with organic, flowing graphics in olive green and warm brown, evoking natural landforms. This helps consumers appreciate the honey’s specific origin.

Row of seven Apianthos Organic honey jars with different colored lid by Appios

A really charming detail is the flower-shaped cutout window on each box. It perfectly shows off the jar's colorful lid label inside. Each honey type, like thyme or eucalyptus, has its own pastel-colored label — such as lavender or lime green. This makes it fun and easy for consumers to pick their favorite.

The actual honey jars are simple and transparent, with clean white branding. A small bee icon and straightforward typography keep the focus on the honey’s rich, natural hues. This, plus the window on the outer box, means you can see exactly what you’re getting, which builds trust.

Apianthos Organic Honey stacked boxes by Appios.

What you see with Apianthos Organic Honey’s packaging is a design that speaks of nature and honesty. The eco-conscious materials and map-like lines connect you to its origin, while playful floral windows and clear jars make it inviting. It’s a compelling food package that highlights the brand's commitment to quality for its customers.

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Packaging Designed by
Appios
1,003