Standout features:
- Distinct color scheme and black backgrounds
- No typography
- Rich narrative
Starting back in 2014 from a small garage, 56 Brewing is a Minneapolis-based craft beer brewery that offers a wide range of brews. With a rich and dedicated local following for IPAs and Sour brews, 56 Brewing grew to become a “crafting community, one beer at a time.”
Their latest addition is here to tell a story. Epic Duel is a set of two distinct special-release beers packaged in 16oz cans.
These double dry-hopped New England-style double IPAs were each crafted to showcase a single hop and highlight their individual characteristics. The two chosen variants were Strata and Sultana.
When creating the limited-edition packaging, Matt Erickson's approach was to tell an engaging narrative about a showdown between these two (magical) hops - and thus “Epic Duel” was born.
A hop battle for the ages, the strife between these individual personalities was distilled and turned into majestic packaging, each featuring a wizard battling for dominance. The intricate illustrations and a complete lack of typography help create a lovely beer packaging design that's effusive with the brewery's fun-spirited attitude.
