Bennu

Standout Features:

• Charming heron illustrations
• Color-coded cans for easy identification
• Informative iconography

Coppergate Design’s packaging design for Bennu beautifully encapsulates the purpose of its functional beverage — one uplifting, the other unwinding — while fostering a natural, organic feel. The design successfully blends practicality with creativity, resonating with the drink’s target audience of busy moms seeking balance in their hectic schedules.

The focal point of the design is the charming heron illustration, thoughtfully reflecting each drink's purpose. The Unwind variant features a calm, passive heron, symbolizing relaxation. In contrast, the Uplift version showcases a heron with outstretched wings, representing energy and rejuvenation. Both illustrations are framed in gently wavy ovals, enhancing the brand’s playful, free-spirited identity.

To further enhance the appeal to its primary audience, Coppergate Design employed a soft and feminine color palette. Each flavor is marked with distinct hues, making it easy to identify while maintaining the design's approachable aesthetic. This thoughtful use of color ensures the product feels welcoming and tailored to those seeking moments of care amidst a busy lifestyle.

Finally, Coppergate Design incorporated informative iconography on the back of the cans, detailing key ingredients and their health benefits. This not only elevates transparency but also builds trust with consumers, allowing them to quickly understand how each beverage supports their well-being.